Chapter 588: The Current Situation of the Game Industry(1/2)
Ji Fangyun sent the film and television version of "The Legend of Sword of Immortality" over.
Tian Moyun has been busy with research on the center recently and has no time to read it.
So Su Qiong "helped" to watch two episodes.
"Compared with the game version, there are many changes, which are not good or bad, but the special effects are obviously not as exquisite as the game version."
Su Qiong said.
"It's normal, after all, the cost is different."
Tian Moyun was not surprised: "When we made games, the cost was quite high, but that was because we could double the profit, but TV series was different. Even if this thing was filmed well, the profit was limited. [Tianyu Entertainment] If you can't get a satisfactory share right on the TV station, you must control the cost. Special effects... Of course, you can save as much as possible."
Due to the cost, the TV series "Sword of Fairy" not only reduces the special effects, but also reduces the cost of actors.
Except for a heavyweight actress like "Tang Shushu", there are almost no first-line stars in the entire crew, which can be said to have made the money saver to the extreme.
Even these celebrities with some status have not paid much.
The cost of the entire "Sword of Fairy" is only a few tens of millions, and all aspects require expenses, so it is naturally impossible to pay too high a star.
What's the final effect...
Actually it's pretty good.
Tian Moyun didn't go to watch the plot because he decided on the script and the actors himself, and it was the same whether he could watch it or not.
He focused on watching the special effects of the fighting scenes, as well as the actors' costumes, makeup, etc.
I'm still very satisfied with this.
The ability to achieve this level by tens of millions of dollars is enough to show that the entire crew is working hard.
Moreover, the completion of "Sword of Fairy" is quite good, and in terms of quality, it is enough to crush most film and television dramas on the market.
Especially this is a fairy-tale TV series.
There are few fairy tale dramas on the market.
Most of them are family affairs, mother-in-law and daughter-in-law relationships, marriages, children's early love for their studies, etc.
In addition, it is basically war movies, such as family hatred, love, family affection, undercover career in the war era...
If the audience watch too much, they will also experience visual fatigue and naturally want to see something new.
The previous two martial arts films, "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes", have caused a hot response and have also caused several similar martial arts films to appear on the market.
Unfortunately, most of them only learned the basics and never learned the essence.
There are many martial arts films released, but there are really few with high ratings.
On the one hand, the shooting cost is insufficient and the promotion cost is not high. On the other hand, it is also a problem with scripts and casting.
When Tian Moyun cooperated with [Tianyu Entertainment], the cost was close to the upper limit (the average profit and loss line of the TV series), and the actors chose the most suitable one. The script was selected by Tian Moyun himself...
All aspects have been achieved to the extreme.
And it has eliminated those messy things, such as internal competition and calculations of companies, capital forcibly interfering in scripts, randomly messing with actors, etc., which has never happened.
In terms of publicity and distribution, there is a promotional channel of [Starry Sky Technology Company], which is so easy to use.
Of course, these are not comparable to those guys who ride on the hot spots.
The cost of "Sword of Fairy" is not high, but it is quite top among all the film and television dramas of this era.
For example, those mother-in-law and daughter-in-law dramas with family backgrounds, they can shoot a large-scale TV series for hundreds of thousands of dollars... There is no comparison, no comparison.
"Anyway, I'm quite satisfied."
Su Qiong said.
As the creator of the "Sword of Sword" game, her opinion is still very important, which is related to whether [Starry Sky Technology] is willing to promote and distribute the TV series "Sword of Sword of Sword of Sword of Sword of Sword of Sword of Sword of Sword of Sword of Sword of Sword of Sword of Sword of Sword of Sword.
"good."
Tian Moyun nodded: "I'll let Zhou Yunteng be responsible for the promotion and promotion work later. If the TV series "Sword of Fairy" becomes popular, it will be of great help to us develop the sequel."
"Do you want to develop a sequel?"
Su Qiong's eyes lit up, and suddenly thought of something, looking alert: "The heroine will die in the sequel?"
"Of course, this is the soul of the "Sword of Fairy" series."
Tian Moyun smiled: "Of course, I won't do it for the time being. There is a high probability that I will not have time to develop a sequel this year. When "Fantasy Westward Journey" is officially over, there are more important things to do."
...
"Fantasy Westward Journey" and "Counter-Strike" are the last two "first-party" computer games this year.
After these two games ended, there were no computer game plans this year except for daily maintenance and updates to the DLC.
Think about it—
In all first-party games on the computer.
A casual game for most office workers: "My Home".
A casual competitive game with some operation: "Bubble Hall".
A more suitable casual strategy game for brain-use: "Jianghu Kill".
A multiplayer online game suitable for mass players: "Legend of Hot Blood".
Real-time strategy game with extremely high ceilings: Warcraft.
A multiplayer online game suitable for pretending to be a gangster, Zero Krypton Party: "Fantasy Westward Journey".
A gunfight game that meets all competitive players: Counter-Strike.
These seven games alone are enough to meet the game needs of more than 90% of players.
What's more, they are not the only ones who are developing computer games on the market. In the past two years, there are more and more online games, and there are many fine masterpieces.
Tian Moyun believes that there is no need to continue to deepen the market for the time being.
Although he can still produce some interesting online games,... it no longer has the meaning of exploring the market, and it is just to make money.
He doesn't care about this income, and there is no need to play games for money.
Instead of developing a large number of games on its own, completely draining the market and leaving peer players with an ugly look, it is better to give the market to these competitors from the beginning.
Moreover, when other game manufacturers make money by making online games, they also have to share a portion of it as a "toll".
The best way to play is to develop a large platform, let friendly companies become their own workers, help make money and expand the market.
Jin Ge reminded him very early that you should not eat alone in business.
Tian Moyun now thinks about some things and will think more about deeper economic principles and capital laws.
...
at the same time.
The news that "Fantasy Westward Journey" is about to be publicly tested has also attracted the attention of game manufacturers who are preparing to enter the online game industry.
Among them, it includes [Fengyun Game Company].
[Fengyun Games] is quite large, with annual revenue exceeding 1 billion in 2003, which is not much inferior to the four top-tier ones. It is one of the strongest first-class manufacturers in the industry.
This is also the reason why they dare to challenge [Happy Game].
People are not blindly arrogant and do not know how to live or die. They can become top-class manufacturers, which shows their strength.
[Fengyun Game] has always been a pioneer in the field of console games. They are good at learning and exploring. They once exceeded one of the four top [Fire Games] in the field of consoles.
During that time, [Blazing Games] had been making money in arcade games and rarely paid attention to the development of its console games, which gave them an opportunity to take advantage of it.
It was precisely this opportunity that [Fengyun Games] had a vague reputation and prestige of "top-top" and thus gave birth to the ambition to challenge top manufacturers.
It's a pity-
With the official release of [Dragon Scale 3 Generation], the center of gravity of the entire console market is directly shifted to 3D games.
The development cost of 3D games is very terrifying. Even if there are free [Thunder Game Engine], [Thunder Game Strategy Investment], and [Dragon Scale Game Strategy Investment], they can greatly reduce development risks and pressures, but game companies still need to bear the cost of tens of millions of funds.
[Fengyun Game] Hesitated for a while, but was left behind by top manufacturers.
For example, the four top manufacturers in the industry, as well as the first-party game teams under the Thunder, Dragon Scale and Phoenix, they not only have strong technical accumulation, but also have hundreds of millions and billions of reserve funds. They can deal with all risks, and they are also not afraid of the pressure of developing "3D masterpieces".
Even if they fail once or twice, it is not a big deal for them, and they have more opportunities for trial and error.
But [Fengyun Game] can't do it.
Although revenue exceeding 1 billion in 2003 sounds very good, my family knows what they do.
Their entire company's reserve funds are only over 100 million yuan, and they don't have many cashable assets under their jurisdiction. Moreover, the development team is very unfamiliar with 3D games...
Under such circumstances, how could they dare to take action rashly?
Even if the 3D engine of [Thunder Game] is not worth using for free, even if both [Thunder] and [Dragon Scale] have investment and support plans, they still need to bear tens of millions of development costs, which is definitely not a small amount for [Fengyun Game].
Once the game fails and you lose all your money, [Fengyun] will definitely be severely damaged.
It is precisely because of the lack of capital and technical background that their first-class manufacturer, second only to the four top-level ones, has been directly widened.
To be continued...