[Thunder 2 Generation] has not yet been released, and countless players around the world have been scratching their heads as expected.

Not only are the two masterpieces from the first party very exciting, but the five games from the four major manufacturers are also very outstanding.

Seven games are promoted globally at the same time, and the promotional fee alone costs tens of millions or even hundreds of millions a day, which is terrifying.

When the four major manufacturers talked about cooperation with [Thunder Game] and [Dragon Scale Game], they talked about not only investment, but also promotion channels, etc.

Because the cost in this area is the big deal.

Especially with overwhelming publicity like the moment, it costs almost as much as the game's development costs.

If the four major manufacturers did this themselves, they would definitely feel sorry for them, and they might not have the courage to make such a desperate bet.

This is also the reason why the platform must be involved.

From November 2 to now, news about the upcoming release of [Thunder 2 Generation] has been flooding the world, major Internet forum platforms, TV stations, magazines, radio stations, as well as supermarkets, parks, squares in many big cities... are all undergoing indiscriminate coverage bombing.

This effect is amazing.

Of course, the price is also super terrifying.

...

On the other side of the ocean.

Super Hard Morrow Game Company.

"It's worthy of being [Thunder Game Company], it's really rich."

The man in the suit, sitting at the top, took a deep breath and looked solemn: "Everyone has finished watching these promotional videos of their first-time games. Let's talk about their opinions."

After saying this, the conference room was silent.

Over the past period of time, the matter about [Thunder Game] has definitely been one of the least topics they want to mention.

"Final Fantasy", "Dark Souls", "Adventure in the World of Warcraft"...

A series of large-scale game preheating and overwhelming publicity almost flooded their work and life, which caught the big guys off guard and felt a chill.

Too courageous.

Such a series of promotions will cost at least $200 million... Looking around the world, it is very rare for people to spend $200 million to advertise.

They all need to think carefully about [Super Hard Morrow].

"If I want to say, these are just gimmicks. They have now ignited the expectations of players around the world. Once the expectations of players cannot be met... tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk t

A senior executive said with a sneer.

This person is the one who advocated "praising and killing" [Thunder Game Company] at the time.

Not long ago, when the promotional video for Final Fantasy: Tifa was released, it was this guy who spent millions of dollars to fuel the fire.

He wanted to ignite the expectations of players, and then wait for [Thunder Game] to suffer the consequences.

When he made this proposal, the senior executives here supported it because they also thought that the promotional video was just an exaggerated gimmick, and the game itself was far from able to do this.

But now-

They don't think so anymore.

[Thunder Game] Seven or eight promotional videos were smashed in a row, all of which were of very high quality, including scenes with real-time operation... They didn't look like exaggerated gimmicks no matter how you look at it.

The senior executives' hearts were a little shaken.

They thought to themselves, if these are true, if the other party's game is really so exciting... then what they did before would become a complete joke.

...

"What if it's not a gimmick?"

A senior executive spoke out the cruel possibility that everyone subconsciously avoided.

"How could it be not a gimmick?"

The man said disdainfully: "Even if the performance of a 32-bit game console is increased to the limit, it is impossible to achieve this level unless it is used to use a more advanced 64-bit hardware configuration... But you have to know that the world's most advanced hardware devices have not yet been upgraded to 64-bit."

"If, I said if—"

"Even if the scientific research technology of [Thunder Group] has really broken through the barrier of 64, then they will definitely not be able to avoid the cost issue."

"The R&D cost of new technologies, mass production cost, yield rate cost, gaming console R&D cost...all of these will not be less than US$1,000."

"The highest price that players around the world can accept is $499, which is what we have learned after the market has proven… lessons and experience summary."

"No one can accept gaming consoles of more than $499, let alone $1,000?"

"What's more, the development cost of a 64-bit super masterpiece alone will not be less than $70 million. How much is this kind of game suitable for selling? Is it difficult to even make a profit for $50? At least $100... Is it sold to God for a game of $100?"

"So I decided—"

"Either these promotional videos are fake and exaggerated gimmicks, or their products must be extremely expensive, at least twice ours."

"Whether it is the former or the latter, this so-called [Thunder 2nd Generation] game console will definitely fail."

"And, [Thunder Game Company] itself knows these problems, so it's such a big investment in promotion, just to attract more groups, hoping to sell game consoles to more people to share sales pressure."

"but--"

"Haha, they are so naive."

"90% of the global mainstream game market have been developed. This year, it was pissed off by [Dragon Scale Game Company]. Any player with purchasing ability has been squeezed out, so where can the market be left for them?"

"The marketing gimmick is awesome, but what's the use?"

"I dare to be sure that [Thunder 2 generation] will definitely lose, and it will inevitably become a complete joke. You just wait and see."

"If you do this kind of thing, you are just a group of idiots who don't understand hardware, you will be facing a great enemy."

Good guy!

I saw this person sitting in the conference room, saying these words in front of all the senior executives of the company, and mocking everyone.

He just wanted to say the previous sentence: I'm not targeting anyone, I mean everyone here...

Everyone's faces were not very good-looking.

"alright."

The CEO of the company sitting first frowned, feeling a little irritated, but couldn't vent, so he could only announce the end of the meeting.

Hope...it's really what this guy said.

...

Tian Moyun was sitting at home, so he naturally didn't know the content of a company's meeting on the other side of the ocean.

At this moment, he was discussing the press conference with several senior officials.

"Let Lu Wenbo host the press conference. After all, he is the CEO of [Thunder Games]. In addition, Chen Guohua and the others are arranged, and it will be almost done if you get together..."

Tian Moyun said.

"I think it might work better if you do it yourself."

Jin Ge spoke.

The launch conference of [Thunder 2 Generation] is crucial, and this product is related to the fate of [Thunder Game Company].

If the effect Tian Moyun can really achieve, then [Thunder Game Company] will be the most profitable company in the entire group in the next year, and even [Starry Sky Technology] may not be comparable.

It is precisely for this reason that Jin Ge hopes that Tian Moyun can host the press conference in person.

This guy has a very high status in the gaming circle, and he is also the richest man in Daxia, and his influence is far greater than that of Lu Wenbo. The effect of his personal performance is naturally far greater than that of Lu Wenbo.

"I'll forget it, it's too cold."

Tian Moyun shook his head: "I just sit in the office and watch the live broadcast. And to be honest, is it important who will host the press conference? It doesn't matter. The audience will not care whether it is me or Lu Wenbo. What they care about is game consoles, games, and other things they are interested in. The value I can generate when I go to the scene is better than any game of high quality."

Gamers are all very honest people.

As long as the game is fun, as long as the game company is pleasing to the eye, nothing else matters.

"Then you at least go and warm up the room."

Jin Ge sighed: "I know you are afraid of the cold and don't ask you to host the full press conference, but at least you go to the opening to drive the atmosphere on the scene, and then hand it over to Lu Wenbo. This can also express the group's senior management's attention to the game console [Thunder 2nd Generation], which can make consumers feel more at ease."

"It is not difficult to guess what consumers think, but few companies will wholeheartedly consider consumers. Take a product as an example. If the manufacturer attaches great importance to it, consumers will naturally develop a sense of trust. However, if they find that the manufacturer does not attach as much importance as they imagined, then... they will be more or less a little lost, which is not conducive to our marketing and not to gather reputation."

"You should understand this principle that a thousand-mile dike is destroyed by an ant hole."

"【Thunder Group】 is a giant enterprise. There are very few companies in the world that can match us. But the more this happens, as managers, the more we should reflect on ourselves. We should not be as cautious as we have become as big as Mount Tai, but we do not take it as cautiously as before. This is not in line with your original intention, right?"

Tian Moyun:...

As for it?

I just think it's too cold and want to be lazy. Do you want to tell me so many big truths?

"It is difficult to accumulate a reputation for a company, but it is easy to collapse. With just a slight negligence in attitude, consumers will keenly perceive that when there are enough such consumers, the reputation will naturally decline, and then... it gives competitors room to survive and grow."

Jin Ge said slowly: "When I was operating the [Baichuan Group], I was determined to build the [Baichuan] into a national old brand. At that time, I studied a lot of this principle. Now, although [Baichuan] is gone, I still need to... Running a company is not just as simple as money and money, nor is it a good product to make good products. All aspects must be considered, so that the country can be permanent and no future troubles will be left."

Running a business is different from playing capital games.
To be continued...