Chapter 62 Prepare for the Storm
September.
Several new electrical appliances from [Meig Home Appliances] have begun promotional activities.
All over the country, advertising on the floor seems to cost money.
TV stations, variety shows, radio stations, taxis, magazines, newspapers, as well as squares, flyers, and cooperation with channel merchants and electrical chain stores... Anyone who can play a little role will spend money on advertising.
According to some experts' estimates, the cost of spending at least 30 million yuan just by spending this large wave of advertisements.
You know, this is not a year of advertising spending, but just a month.
"Meg's new product release date has been determined. On October 1st, you can enjoy a 10% discount when purchasing."
"Many electrical appliance companies are holding events in October. Can the new brand of Meige do?"
"I don't know if it can be done, but Meige's new product is quite exciting."
"It's completely different from the electrical appliances on the market. It's smarter, more humane and more beautiful, and I'm so moved."
"The price is much more expensive, but fortunately, it's within my acceptance range."
"When the sale is 10% off, it can be much cheaper, so you can buy it."
“Is the quality guaranteed?”
"It should be fine. [Meiger] is a company under Tian Moyun's name. Just look at the quality of [cube machine] and you will understand."
"Tian Moyun will never spend his signature to make money. It is better quality and new technology, so it should be more expensive."
"That [electric kettle] is pretty good and not expensive, I just don't know if I can buy it on the release date... Don't be out of stock again."
...
And on the other side.
Yun Yingying, Mi Jing and three other girls also started new jobs.
According to the suggestions given by Tian Moyun, they brought [Squirrel Electrical Appliances] products and those promoted magazines to do marketing across the country, trying their best to sell the products.
"Mr. Zhang, you are willing to give back to your alma mater. Helping alumni is a good thing, but if you just donate cash, it may not fall into the hands of the alumni. When the media reports, it is difficult to attract widespread attention. In my opinion, why not refer to my boss's method?"
"Principal Li, we [Squirrel Electrical Appliances] have been on the official media and the quality is guaranteed. Now many people across the country are paying attention. If you let some capable students act as campus agents, it can not only solve many difficulties, but also play a good publicity role."
"Boss Zhang, you should also know about [Squirrel Electrical Appliances]? Are you interested in agents? If you are not interested, I will look for the store opposite you..."
Several girls are very active and enthusiastic.
But their strength was limited after all, so a week later, Tian Moyun would "inviting agents from all cities and campuses across the country" and scattered all over the country with product leaflets. Some businessmen who smelled business opportunities gathered in the imperial capital to discuss with Tian Moyun.
"Have Yun Yingying and the others ever complained to you?"
After sending away several batches of agent applicants, Tian Moyun suddenly thought of something and turned around to ask.
"No cherry blossoms"
Su Qiong was stunned and shook her head: "It can be seen that they are quite satisfied. The senior gave them a week to discuss and place a lot of orders. They can make a lot of money by relying on these alone. Although it is their labor income, it is actually similar to reducing their wealth. How can they complain?"
The girl sees it very clearly.
With the idea of "making money together", Tian Moyun gave them a chance to make quick money at the beginning of the founding of [Squirrel Electrical Appliances]. In this week, the final transaction volume of the business they negotiated would be 1% as their reward. If you calculate carefully, you will have to start at least one million.
A week later, Tian Moyun started the national agency model, making them less likely to make money than before, but they all got millions of benefits. If they were not satisfied... it would be too inappropriate.
"Just don't complain."
Tian Moyun nodded: "It is a good thing to be ambitious, but you can't be too greedy. They will stay in the company and be the management team in the future. If they don't bet on their character, it will easily destroy the goodwill of the company. By the way, you will be responsible for managing [Squirrel Electrical Appliances] after getting on track."
"I?"
Su Qiong was stunned.
What a joke, as a science and engineering girl, she studied software engineering, but she doesn’t know much about corporate management.
"If you don't want to, then I'll look for a reliable person to manage and do it."
Tian Moyun thought about it and it seemed that it was a bit inappropriate, so he took back his thoughts.
At first he thought that Su Qiong was someone he could trust and would feel relieved to run the company, but then he thought that with this girl's emotional intelligence, she might be able to break the company...
"Does the senior have something to be busy with?"
Su Qiong had some guesses in her heart.
"As a boss, my main job is to formulate a reasonable development strategy for the company, and operations should be done by professionals."
Tian Moyun said: "We used to do games and toys, which has aroused the covetousness of capital, but fortunately, it did not pose much threat. Capital only made a few investments, and it was nothing after being rejected. But this time it was different to enter the electrical appliance industry. Maybe we would have to fight with some big tycoons, and I have to plan it well."
Big crocodile—
Those who can be called a giant by Tian Moyun are at least in sizes of tens of billions, or even tens of billions or tens of billions.
[Happy Game Company] Three consecutive games are very popular, but before the capital can react, the three giants in the game industry took action, causing the company to be in a flash, losing its only profit channel, and becoming a decoration.
[Kule Toys Company] has a great prospect, but the product line is too single, and the potential to become a giant in the short term has not been seen, and it has not attracted the covetousness of peer giants (such as Hai Toys Group, etc.). But even so, Wang Sicheng also mentioned to him that some capital tycoons want to invest or even acquire.
【Meig Home Appliances Company】—
As a result, the home appliance industry is a very special industry, and its market share does not change much every year. The market is just such a large plate, feeding hundreds of appliance companies, but correspondingly, the competition is quite fierce. Often, a company's business rises sharply, and one company faces losses or even goes bankrupt.
Now, [Meiger Home Appliances Company] has entered the market strongly. Once it has the potential to develop into a giant, it can attract the covetousness of capital giants and the hostility and targeting of its peers in minutes.
Tian Moyun had to be careful of such a thing.
Chapter completed!