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Chapter 891 Tennis Open

David spent a few days in China, and then he reluctantly returned to China. Liu Yan saw him away at the Capital Airport in Beijing and came to Nanhai City again without stopping.

Liu Yan came to Nanhai City mainly for one thing, which is the Nanhai International Tennis Open to be held in Nanhai City.

The scale and level of this tennis match are higher than the last time in Beijing, because Nanhai City is one of the most developed cities in China and the climate is also warm. Tennis is popular here very well. Tennis courts can be seen everywhere in Nanhai City and the atmosphere is very strong.

Because of this, the National Sports Bureau is preparing to hold an international tennis event in Nanhai City from point to surface to promote the development of the national tennis industry.

As the chairman of Shengda Sports, Liu Yan is headquartered in Nanhai City and has recently developed tennis-related products, so Cai Xin called him and told him to come to Nanhai to win the first sponsor of this International Tennis Open.

However, it is easy to say, but it is still difficult to do. Although Shengda Sports has been very popular in the past few months and has seized a lot of market share, in China, Shengda Sports' comprehensive strength can only enter the top ten.

Other old sports products are still deeply rooted in China, especially with the official relationship, which is closely related. It is very difficult for Liu Yan's Shengda Sports to compete with them.

But the matter is due to humans. Liu Yan does not want to miss the opportunity in this international event. After all, Shengda Sports' international fame is now the largest in China.

After all, it is a Chinese national brand that has had friction with Naike and made Naike publicly apologize, and it is a sports brand that Adi actively requested to cooperate with. With the popularity of these two things, Shengda Sports has become a hero of Chinese companies.

After arriving in Nanhai City, Liu Yan and Cai Xin came to the organizing committee of the event and submitted an application to the Investment and Promotion Department. This is a necessary process for becoming a sponsor.

In fact, Liu Yan can communicate secretly through acquaintances, but Liu Yan doesn't want to do that. He thinks that Shengda Sports can now openly get the qualification of the first sponsor.

Director Hu, the head of the Investment Promotion Department, met Liu Yan and Cai Xin. He was very cold and said to Liu Yan and Cai Xin: "As members of the event's organizing committee, we welcome all business people's support for the competition, but now there are many businesses that have come to sponsor. The chairman of the organizing committee has officially conveyed to us the purpose of investment promotion, which is that it will not be based on funds as the standard, but based on the company's comprehensive strength, influence and love for sports, as the standard of investment promotion."

Liu Yan saw that Director Hu was very polite, but his expression was cold, he didn't look like a person who was easy to deal with, and he was not friendly to Shengda Sports.

Liu Yan is not disgusted with such a person. If he just does things fairly according to the regulations, it is worthy of respect and praise.

After Director Hu finished speaking, Liu Yan said approvingly: "The investment conditions of the organizing committee are very suitable, fair and just, and we all strongly support it."

Despite Liu Yan's compliment, Director Hu still looked cold and asked, "Do you have anything to do?"

Liu Yan and Cai Xin looked at each other and always felt that Director Hu was strange, as if he was targeting them. In layman's terms, merchants came to give money, but officials didn't give gifts. Why did Director Hu's tone always smell like gunpowder?

Cai Xin has worked hard in the business world for many years. Although he lacks courage, he is smooth and can tolerate it. In fact, he thought about Liu Yan at a glance, thinking that Director Hu is too targeting them.

He was afraid that Liu Yan would get angry, so he rushed to say, "Director Hu, our Shengda Sports will definitely strive to become a sponsor in accordance with the regulations. I hope Director Hu can give us strict guidance."

Director Hu said lightly: "I admire your courage in Shengda Sports, but your strength is still far from that, and there is little hope of becoming the number one sponsor."

Liu Yan frowned. He understood Director Hu quite well just now, thinking that he should be a selfless person in charge and would treat these sponsors fairly.

But he directly sentenced Shengda Sports to death without investigation and evaluation, saying that Shengda Sports is not qualified to be the number one sponsor. What does this mean?

After Director Hu finished speaking, he looked at Liu Yan coldly and issued an order to expel him: "Okay, there are still many sponsors waiting for me, let's talk about this today."

The anger in Liu Yan's heart was already ignited, but he pressed himself down, stood up, shook hands with Director Hu, and finally said: "The slogan of our Shengda Sports is to never give up, goodbye!"

Cai Xin's face was not very good either, so he didn't say anything, and followed Liu Yan out of the investment promotion office.

When the two walked out, they didn't say anything and remained silent. Until they walked into the garage and got into the car, Cai Xin sighed and said, "It seems that we don't have much hope. Director Hu has a prejudice against us."

Liu Yan's anger still did not fade. He snorted heavily and said, "I don't know why he has such a bad attitude. If he really does his job impartially, then I will lose and I will accept it! If he targets us, I will definitely ask for an explanation!"

Cai Xin was more calm. He was afraid that Liu Yan would do things impulsively, so he quickly persuaded him a few more words. Liu Yan didn't say anything, drove with a calm face and returned to the company.

As soon as he arrived at the company, Liu Yan immediately ordered a high-level meeting. He made up his mind that all employees of Shengda Sports must work together to win the first sponsor this time.

Liu Yan spoke first at the meeting. He was still calm and the employees were so arrogant that they didn't dare to say anything. This was the first time they saw the chairman so angry.

"Dear colleagues, I'll bring you together today and I'll just say one thing, have you heard of the International Tennis Open in Nanhai City?" Liu Yan looked around the audience, his eyes as lightning.

The senior executives looked at each other, discussed a few words in a low voice, and answered one after another: "We have heard that the level of this Open is quite high, with nine in the world rankings, and the prize money is also very high."

Liu Yan nodded: "It seems that everyone knows it, so I will officially announce an order: Shengda Sports must become the number one sponsor of this open competition. I want to play the four words Shengda Sports on the largest billboard. Have you heard it?"

The senior executives were inspired. This was the first time that Liu Yan set goals for the company in front of the senior management. In the past, Liu Yan would only give tasks to employees and become the number one sponsor of the tennis Open. This is the company's task.

"Chairman, just say what to do. We must work hard to get the qualification of the first sponsor!" The senior executives expressed their confidence.

"Actually, this time I strive for the first sponsor is mainly my task. The reason why I called you all to a meeting is to warn you that you must work hard in your position and never go on business trips. This is the best support for me and Shengda Sports!"

The senior executives understood the purpose of Liu Yan's meeting, and they all expressed that they would work hard and support Shengda Sports with practical actions.

Cai Xin has never said anything. In fact, for him, the first sponsor can be won, but there is no need to win, because in China, Shengda Sports started too late and was indeed insufficient in qualifications.

If you insist on fighting, you will definitely offend other sports brands. In this way, you may make enemies in many aspects in your future development.

But at the meeting, everyone was united and passionate and generous, and he couldn't say anything. Liu Yan is the chairman of the company, the spokesperson, and the spiritual pillar. Everyone will fully support what Liu Yan decided.

Of course, Cai Xin would also support him with all his strength, but he was more cautious. If possible, he would advise Liu Yan to do things more safely and not be too radical.

After the meeting, Liu Yan drove away from the company alone, without saying hello to Cai Xin, and Cai Xin did not dare to ask.

Liu Yan came to the organizing committee of the Tennis Open again, but this time he did not go to the investment promotion department, but went directly to the office where the chairman of the organizing committee was located.

This office is guarded by security guards. Liu Yan was stopped when he walked by. Liu Yan said politely: "I am the chairman of Shengda Sports Company and I want to meet the chairman of the organizing committee."

The security guard recognized it as Liu Yan, looked very excited, his eyes widened, and he couldn't even speak clearly: "Liu Yan, is it you?"

Liu Yan smiled slightly: "It's me, hello."

"Chairman Shang is here, I'll inform you now. Can you take a photo with me later?" The security guard made a request a little embarrassedly.

Liu Yan nodded and said, "Of course there is no problem, you can take a few pictures, haha."

The security guard shouted "Yeah" excitedly and ran into the office. Soon, he came out and said to Liu Yan: "Mr. Liu, Chairman Shang invites you in, but I would like to remind you that he doesn't seem to be in a good mood today."

Liu Yan thanked him gratefully, walked into the office and saw Chairman Shang sitting inside.

Chairman Shang is in his fifties, slightly bald, and his tall and strong figure shows his identity when he was young. He was once a world champion of long jump. After retiring, he has been working in the sports department and has great prestige in the sports circle.

As the security guard said, Chairman Shang's face turned pale and his right hand was pressed on the desk, not sure why he got angry.

"Hello, Chairman Shang, I am Liu Yan from Shengda Sports. I am disturbed by the abruptness of coming." Liu Yan said in a humble and arrogant manner, both polite and decent.

"Hello, Mr. Liu, let's sit down." Chairman Shang was in a bad mood today, but he still politely gave up his seat to Liu Yan.

Liu Yan said thank you, sat on the chair opposite the desk, and said, "Chairman Shang, I came here today to ask something. What is the criterion for judging the first sponsor of this Open? Can I understand it in advance?"

Chairman Shang frowned slightly and said, "Of course this is OK, but I want to tell you one thing. There is no first sponsor at this Open Tournament. All advertising spaces and publicity columns are recruited separately. We will arrange them based on the price and the influence of the company."

When Liu Yan heard this, this was not consistent with what Director Hu said, so he smiled and said, "Chairman Shang, I'm going to hide it from you. I met Director Hu in the morning. What he said is different from you."
Chapter completed!
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