Chapter 18 Kindness, should not be hurt (seeking monthly ticket)
Regarding the reputation issue of Meigou.com, Wang Ye has already found a solution. In his opinion, the crisis caused by love poverty alleviation is not only not a bad thing, but also a good opportunity to greatly increase Meigou.com's reputation!
If you analyze it carefully, Meigou.com is actually a victim in this incident. The starting point of the website is good, helping farmers in need, and providing consumers with affordable agricultural products. Moreover, the website contributes people and does not get a penny!
It is only because the kindness of Meigou.com was used by the unscrupulous businessmen, which led to the anger of consumers. If the aftermath problem can be properly solved, then after the consumers calm down, they will develop a sympathy for Meigou.com, which will attract a large number of hard-core users.
After being acquired by Weiye Jiahua, Meigou.com temporarily stopped all its business and the company's office address was moved to the office building No. 2, Mingguang Science and Technology Park.
Standing downstairs, looking up at the office building with a dozen floors in front of him, Liu An was a little stunned. He asked Li Qinghuan next to him: "You mean, this building is all prepared for our e-commerce company?"
Li Qinghuan replied with a smile: "Yes, that's what the chairman said."
"But... Meigou is less than 200 employees now, so how can we use such a large office space!"
"Don't worry, e-commerce companies will become larger and larger. Have you forgotten that Wang Donghe's CFO directly served as the CEO and CFO of the e-commerce company. Isn't this telling how much Mr. Wang attaches importance to Meizhuang?"
After being acquired, Wang Ye did not abandon the website and domain name of Meigou.com, but continued to use it. He thought this name was good and was also suitable for making a cosmetics electronic sales platform. Meigou can be explained as Meigou, which is very suitable for selling cosmetics.
Moreover, the senior management of the head office directly serves as the senior management of the e-commerce company. Wang Ye became the CEO of Meigou.com, Li Xin served as the CFO of Meigou.com, Li Qinghuan is the vice president of marketing, and Liu An is the CTO, the chief technology officer.
From the position setting, Li Xin can see that Wang Ye has regarded Meigou as the main company to list in the future Nasdaq.com. As soon as the company acquired it, it has allocated elite soldiers and strong generals. It is estimated that the financial and material resources invested in the future will reach an astonishing level.
Mingguang Science and Technology Park is now a busy scene. After moving over to Hezhong Factory, after purchasing and expansion, it now occupies two large factories, ten production lines, and produces 2 million silk diaphragms per day. With the recruitment and supplement of workers, the production capacity is still increasing rapidly.
The other two vacant factories are mask packaging workshops, processing equipment and production lines have been installed, and employees are in recruitment training. Once Mu Shiting’s formula is released, large-scale production can be carried out at any time.
...
On April 15th, Xiao Hu, who bought the poverty alleviation apple, once again opened the website of Meigou.com to see if there was any progress in applying for a refund.
During this period, she contacted the customer service of Meigou.com several times. The customer service always politely said that the website will give everyone a proper solution. Now she is still counting the specific number of users who place orders, and after the data is counted, the solution will be issued.
"Damn it, how long has it been been so hard? I haven't given a reasonable solution yet. Meigou.com is not trying to betray the debt!" Xiao Hu muttered and logged into his account.
As a result, as soon as I opened the main page of Meigou.com, the homepage of the website was a striking banner "Compensation Plan for Poverty Alleviation Apple Incident and Website Instructions!"
"Oh, I finally gave an explanation, let's see what it is to compensate." Xiao Hu happily clicked the title, thinking that Meigou.com is not bad and did not evade their own responsibilities.
After opening the instructions, the first line of text is Liu An, the person in charge of the website, expressed the sincere apology from the website users and promised that all order users would refund the full amount!
Moreover, this money is directly returned to the user's bank card, not the common type that gives you a voucher to your account and allows you to continue to spending, or even limits the validity period.
And the website will be given free of charge to all order users, with the same number of excellent Apples!
Seeing this compensation plan from Meigou.com, Xiao Hu was stunned. This was so sincere!
She originally guessed that the website could agree to return the goods, and even if the full refund was very sincere, the refund would definitely be refunded to her website account so that she could continue to consume in the future.
Unexpectedly, the website not only refunded the full amount of money to its bank card account, but also gave it the same number of high-quality apples. This is simply a refund and compensation!
This compensation plan was proposed by Wang Ye. In fact, there was a controversy within the company about this compensation plan.
Li Xin is a finance person. He believes that it is best to return the money to the user's website account, so that the user can be kept, and this part of the money will be consumed on the website in the future, killing two birds with one stone.
Liu An felt sorry for the company and wanted to give the same amount of apples. You should know that even if there are discounts on large purchases, a high-quality apple of 2 million kilograms will be worth millions!
Regarding their opinions, Wang Ye just smiled and said: "Users have never been forced to stay! They can only influence users through our sincerity, and give up first and gain. Now that Meigou.com is facing a credibility crisis, we must show our greatest sincerity, not be clever or take shortcuts!"
"You think the company is suffering, and users can also see that the company is suffering. But this loss is worth it. As long as you can re-establish the image of the website, these investments will be rewarded hundreds or thousands of times in the future!"
Yes, this compensation plan from Meigou.com has indeed won the hearts of the people. Xiao Hu now thinks that this website is so conscientious!
She looked at this statement further. After the compensation plan, Meigou.com said sadly that due to this poverty alleviation Apple incident, the company's funds were exhausted. In order to raise funds to compensate users, Meigou.com has sold the company as a whole.
Now the website temporarily stops all business operations, and can only start normal operations again after the new company is integrated. But this day will not be long, and it is expected that half a month, at most one month will come!
"Ah! Meigou.com is going to go bankrupt!" Xiao Hu exclaimed, and she felt guilty in her heart. If it weren't for the users who were asking for a refund, Meigou wouldn't have ended up like this miserable ending.
Actually, if you think about it carefully, Meigou.com is innocent. They did not make a penny in this poverty alleviation campaign, and now they have taken the initiative to bear the compensation liability, which has dragged down the company to bankruptcy and was acquired.
Xiao Hu's mind became hot and posted a message in the comment section of the website.
"I am also one of the victims of this poverty alleviation Apple incident. At that time, I strongly asked the website to give a refund. But today I felt very uncomfortable after reading the website's statement. People's kindness should not be hurt, and the kindness of Meigou.com should not end up in such a situation! I am willing to not pay compensation, I just hope that Meigou can overcome this difficulty smoothly! Come on, I will always support such a conscientious and responsible website!"
After this post was posted, it received liked and comments from many users, and many people left messages below.
"Kindness should not be used or hurt. I don't need to refund the money if I support American Shopping!"
"Come on Meigo! I will support you forever!"
"Come on Meigo! No matter what you sell, I will always support you!"
"A truly conscientious company should be treated well and support Meigou!"
...
This incident and the subsequent compensation statement of U.S. Shopping not only caused a great shock on U.S. Shopping, but also caused a wave of discussions on major media and the Internet.
The mainstream domestic newspaper Renren Daily published an article by commentator.
"Goodness should not be hurt!"
The article introduces the ins and outs of this matter in detail, and praises the good starting point of Meigou.com. The website was originally intended to do good deeds, but was used by unscrupulous businessmen, which eventually led to losses to a large number of consumers. Although Meigou.com did not get a penny from it, it stood up and had the courage to take responsibility. When it was insufficient funds, it sold the company and raised enough funds to compensate users!
Why do such a conscientious and responsible enterprise end up in such a situation? Is this a moral decay or a distortion of human nature?
After the commentator's article was published, it quickly attracted the attention and discussion of the entire society.
In modern society, with the improvement of the overall quality of the people, people's hearts are actually good. Many times, due to their insufficient ability, many people cannot do good deeds, but this does not prevent them from yearning for and praising those who do good deeds.
Especially this person who does good deeds has been deceived and hurt, which aroused many people's sympathy.
Liu An was surprised to find that although Meigou.com has stopped operating all sales business, the number of new registered users on the website is increasing!
The number of users, which originally had only a few hundred thousand, has grown by hundreds of thousands every day in the past few days, but now it is almost over five million...
He asked Wang Ye in confusion whether he had done any promotion activities, how much money had been invested, and how the results were so good.
Wang Ye laughed and said, "Have you forgotten what I said when I launched the compensation plan a few days ago? Your efforts will be rewarded a hundred times or a thousand times in the future. This is the power of the human heart. Those who win the human heart will win the world!"
Recalling the current public opinion on major media and the Internet, as well as the recent surge in the number of newly registered users on the website, Liu An suddenly realized.
It turned out that Wang Ye started to make arrangements since he started acquiring Meigou.com. The compensation plan he later launched, and even doubled the compensation. The purpose was to attract the attention and sympathy of the general public and then attract traffic to the website.
Chapter completed!