"This ad is really..., oh, I can't think of how to describe it, but I feel like I can memorize those lines!"

The advertisement in just a few dozen seconds made Wu Xue feel deeply impressed. After reading it once, he wrote down all the lines.

Especially in the advertisement, I repeatedly asked everyone why I was wearing clothes!

Wu Xue suddenly asked A Ling: "Why are we dressing?"

"Ah? How can I go out without clothes? I must wear them." A Ling replied blankly.

"Oh, I'm not asking you what you mean, but what criteria do you want to choose clothes?" Wu Xue emphasized again.

A Ling tilted her head and thought for a while before answering, "I must be the best when I go out, and then I will feel comfortable at home."

This advertisement has indeed aroused discussion among many people, and art film-style advertisements are rare.

"This advertisement was shot... Although I can't understand it, it feels very powerful."

"The style of art films is Wong Kar-wai's style."

"At the end of the advertisement, besides the brand logo of the preferred product, there is a line of small characters below, have you not seen it? It is stated that it is written by director Wong Kar-wai."

"No wonder, this brand looks very good, but we haven't seen this brand's store in Hankou."

"Location of the Magic City, I have never seen this preferred product."

"He has never seen a store of this brand before," he said.

When everyone was discussing what the brand was, someone came out to popularize science.

"Preferred Youpin is a new brand invested by Huashang International. It is a fast fashion type like Zara and Uniqlo. This is a new brand and has not been officially launched yet. However, I have seen its store in several large shopping malls. It has been renovated and is probably about to open for business."

This resolved everyone's doubts. It turned out to be a new brand, fast fashion, sounds good, you can go and have a look at it then.

...

On August 11, Youpin was officially unveiled in front of the people of the whole country with the help of Running Man broadcast.

The six-year preparation was not in vain. The seemingly simple advertisement actually took a lot of manpower and material resources, but they all achieved the expected results.

That is, starting from the evening of the 11th, all-round advertising has been launched. Several major satellite TV stations, major well-known portals and video websites on the Internet can all see the "suitable life" advertisement of Youpin.

Although the store has not opened yet, the brand has been deeply rooted in people's hearts...

...

On August 14, Tianhe City, Yangcheng.

"Xiaoxue, you command the employees of the second team to organize the second floor and check the display racks. Don't hang them incorrectly."

Xiao Hongfeng rushes to direct his deputy store manager that the store will officially open tomorrow and we will make final preparations today.

The entire store, with more than 30 employees, everyone conducted the last detailed inspection according to their respective division of labor.

In a large store with a total of more than 2,000 square meters, there are as many as 100,000 products displayed alone!

This kind of super big store has much greater investment and revenue than ordinary small and medium-sized companies. Xiao Hong is only a student in her twenties and just left school. Although she has a strong personality, she is also full of anxiety at this moment.

What will happen tomorrow’s business situation?

Will there really be so many customers coming to buy it?

What if no one does?

What should I do if my sales are not ideal?

...

Her mind was full of various problems, but at this moment, she was the store manager. Not only was there no one else to help her, she also had to work hard to look confident to inspire her employees.

"Come on everyone! Let's have a good start tomorrow. I'll treat you to a big meal after get off work!"

"Xiao Liu, your clothes are adjusted, and display them according to the colors. Don't mix them together, it's not good-looking!"

"Hey~! What are you doing? You can't even hang it on the shelves, so don't go up any more. Aren't the shelves below empty? Take off a few pieces and put them on the shelves below."

After one day, Xiao Hong felt her mind was "buzzing". It was difficult for the store manager to do it, especially the store managers of such large stores.

In the evening, when they returned to the company's uniform rental apartment, Xiao Hong lived in a small suite with Lu Xiaoxue. The two of them made some supper and dealt with it.

Although this apartment building is located in the downtown area near Tianhe City, the two of them have no intention of going out for shopping or something.

After working hard for a day, I said that I was so tired that my whole body was sore, which is not an exaggeration at all.

After taking a shower, the two of them were ready to rest and would get up early to go to the store tomorrow.

There were two single beds in the bedroom, one for each of Xiao Hong and Lu Xiaoxue. After Xiao Hong lay down, she tossed and turned and couldn't sleep.

"Xiaoxue, have you fallen asleep?"

After lying down for half an hour, Xiao Hong couldn't sleep and shouted softly.

"No, is it too hot today? I feel I can't sleep?" Lu Xiaoxue replied.

"Oh, then I'll turn the air conditioner down a little."

As he said that, Xiao Hong turned on the light, found the air conditioner remote control, and lowered the temperature from 26 degrees to 24 degrees.

"Shopkeeper Xiao Hong, are you too excited? Otherwise, why can't you sleep?" Lu Xiaoxue joked.

"Bah, what store manager, you are just an agent store manager. It's so depressing. You only get the salary of the deputy store manager, but you have to bear the responsibility of the store manager. The company is too unreasonable." Xiao Hong replied.

"Okay, don't be good at getting cheap and being good at it. If you don't want to be the agent manager, most people want to do it." Lu Xiaoxue mercilessly exposed Xiao Hong's "hypocrisy".

Although Xiao Hong is telling the truth, when the deputy store manager acts as a store manager, the salary he receives is still at the level of a deputy store manager.

But there is one thing she didn't say, that is, the agent store manager can officially take up the position of store manager after a three-month assessment period, which is not available to other deputy store managers.

"Hehe, just kidding. By the way, Xiaoxue, do you think our store business will be good tomorrow?" Xiao Hong expressed her concerns.

Lu Xiaoxue turned over, turned her face toward Xiao Hong, and replied: "It should be okay. Have you seen that the company's advertisements have been overwhelming these few days? We also watched the online video of the Running Man the night before yesterday. The company's advertisements were really good."

When talking about the advertisement of "Premium" for "Premium", Xiao Hong also became interested: "Yes, I really don't know how those who shoot advertisements have brains. It's just a few simple shots and a few narrations, but it makes people feel very impressed after watching it!"

"Haha, I just rely on that person to make a living. I might have been thinking about it for a few simple sentences behind me for many days." Lu Xiaoxue said.

She really told me the right thing. There are only a dozen narrations in the "sufficient life" advertisement of Youpin, and the origin is not simple.

That was Ogilvy Advertising Company, which brought together seven or eight creative directors of the company, and brought twenty or thirty copywriting to create for a whole month before the final draft was produced!

It can be said that every sentence and every word has been tempered and tempered!

For more than ten sentences and one hundred words, Youpin Youpin Company paid tens of millions of advertising fees, which is truly a "money of money"!

Of course, this fee is still far inferior to the fees paid to TV stations and video websites.

When it comes to advertising, Wangye has a concept: the more channels, the wider the coverage, and the higher the broadcast frequency, the better the effect.

Simply put, it’s just spending money!

Sometimes, the quality of advertising is second, and the important thing is the broadcast channel and frequency.

For specific cases, please refer to the "Yangyang and Yangyang" of that year and "No gifts will be accepted during the Chinese New Year this year, only Naobaijin will be accepted!"

Of course, it would be even better if the broadcast channel and frequency can be guaranteed and the advertising quality can be improved.

Now, Premium Products has done this.

The advertising quality is extremely high, the broadcast channels are wide, and the play frequency is very frequent.

In this case, it is difficult for Preferred Products not to be remembered.

Of course, the final sales of the store still depends on the quality of the product. No matter how good the advertising is, it will only arouse everyone's interest, that is, it can increase the store entry rate.

However, if you want to increase the transaction rate and unit price, you have to rely on hard power, that is, product strength!

...

After straightening out his ideas, Xiao Hong began to be full of confidence in tomorrow's sales.

She carefully looked at every product in the store. How could those products at that price be difficult to sell well?

Xiao Hong has made up her mind to buy all the clothes of her family in the future. This is not because she works at the Youpin Company, but because she considers it simply from the perspective of a consumer, she should also buy Youpin clothes.

Needless to mention the quality and style, the designers all come from light luxury brands like the shop. Needless to mention the fabrics and craftsmanship, the company's ready-to-wear processing base has the most advanced production lines and the most stringent quality inspection standards in China.

With such a product and such a cheap price, Xiao Hong himself thinks that this kind of clothing is simply profitable if you buy it!

If such clothes are not easy to sell, she really couldn't imagine what kind of clothes could be sold.

Just as she thought about it, Xiao Hong fell asleep in a daze.

...

On August 15th, it was sunny and the sun was shining.

In front of Yangcheng Tianhe City, two large rows of large flower baskets are lined up in front of the Best Flagship Store.

Some of them are delivered from shopping malls, some are delivered from decoration companies, and some are rented by themselves...

There are too many shops opening today, and the company has not sent anyone here. Everything depends on these girls who have just been trained for several months.

Xiao Hong was wearing neat and clean work clothes, with her head held high and her chest full of smiles.

She and all the employees in the store lined up neatly in two rows, standing in the store, waiting for the arrival of ten o'clock, which was the time for the official opening.

In order to get a good start, the company also conducted a unified opening event.

The content of the event is that customers who enter the store today will buy three and get one free!

In other words, if you buy three pieces of clothes of a specified category and style, you can get a gift of a specified style for free.
Chapter completed!