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Chapter 802 Under Armour

"Well.Ω, please read the book W × Ω W∮.∮QingKanShu.cC" Chen Feng nodded and took the document.

In fact, with Chen Feng's current popularity, many sports goods companies have long signed contracts with him, including Li Ning, Anta, Peak, 361 in China, Converse, Reebok in the United States, etc.

However, Chen Feng has never nodded because these companies are either not large enough in size and have great limitations in their influence, such as Peak, 361, etc.; or they are out of date and almost withdrew from the NBA market, such as Converse, and Reebok.

Once he signs a contract with these companies, the other party will inevitably request a limited renewal right.

In this way, Chen Feng is trapped. If he wants to sign a contract with other companies in the future, he will have a lot of trouble, which will make it difficult to deal with.

So he kept waiting, waiting for giants like Nike and Adidas to sit still.

With Chen Feng being selected as the All-Star and being ranked the Western Conference Rookie of the Month for three consecutive months, Nike and Adidas finally couldn't calm down. Although Chen Feng was only willing to sign for one year first, which made it difficult for them to accept, at this time, there was no choice.

"Is it the email from which family came first?" Chen Feng asked while looking.

Judging from the intention contract, the contracts given by Nike and Adidas are similar. Nike costs 50,000 US dollars a year, including the priority renewal right; Adidas costs 480,000 US dollars a year, also including the priority renewal right. Please read the ΩΩ book W × ∫ ﷷΩ.

ΩQingKanShu.

cC

Judging from the numbers, Nike's contract is bigger, but Chen Feng is considering not only the difference of only $20,000, but also for the long-term plan.

So, if it is one minute later or one minute earlier, the meaning is different.

"It's Nike," Smith replied.

"Oh." Chen Feng nodded lightly. He was not surprised because Kobe signed Nike. With Kobe's relationship with Kobe, it is normal for Nike to get closer to him.

At this time, Smith's phone suddenly rang. He got up and answered the phone. He walked back a few minutes later with a smile on his face and said to Chen Feng, who had already read the documents: "Chen, I just received the news. Just now, underarmour, and1, airjordan (Jordan) also emailed one after another, hoping to sign a contract with you and hire you to become their spokesperson."

"Oh?" Chen Feng raised his eyebrows.

Needless to say, this series named after the God of Basketball Jordan is the most well-known brand under nIke. Although born under the halo of nike, it is not concealed, but instead reveals its own unique charm. Please read the book WwhWhWhWhWhWhWhWhhhhintintintintintintintintintintintintintintin

∮QingKanShu.

cC

Airjordan's players include Cameron Anthony, Chris Paul, Blake Griffin and Russell Westbrook's level stars.

Hearing airjordan, Chen Feng couldn't help but raise his eyebrows and asked, "Did airjordan give an intention contract?"

"Give it." Smith said, "airjordan gave a contract of 40,000 yuan a year, which also includes the right to renew the contract."

"Yeah." Chen Feng nodded. The contract is not low, it is only a little less than Nike and Adidas, and he also has priority to renew the contract, which is considered sincere.

You should know that this priority renewal right is not free, and this part of the fee is included in the contract. If you do not have the priority renewal right, the contract amount will be smaller.

But don’t give priority to renewing the contract, which means it is a one-time transaction.

"What about the others?" Chen Feng asked again, but added, "No need to say about and1." And1 was originally a niche brand, but now it has almost withdrawn from the NBA stage. In the entire NBA league, there is only one person who endorsed And1 - Lance Stephenson.

So, Chen Feng would not consider and1, so the "other" he mentioned refers to underarmour.

Underarmour (Undermar) was founded in e, and there is no way to compare these adidas.

For a long time, underarmour had no presence in NBA either.

However, in recent years, the underarmour exhibition has been fast, and its presence in NBA has become stronger and stronger. At present, they have signed contracts with 17 NBA players, ranking fourth among NBA sneaker sponsors, and have surpassed Converse, Reebok, Anta, Li Ning and other brands.

It is worth mentioning that underarmour issued a sky-high contract worth US$320 million in 2O14 to Durant in 2O14, hoping to dig Durant from Nike.

Underarmour did not succeed in the end, but also forced Nike to raise the price to retain Durant, giving a 10-year contract of $300 million, shocking the entire league.

Although Durant was missing, underarmour did not fall because they signed Stephen Curry for four years in 2013.

This transaction can be said to be the most successful transaction for Underarmour, or it can be said to be the most failed choice for Nike.

Now, Nike did suffer a great loss by letting Curry go. Underarmour quoted Curry for 40,000 yuan a year, which was not high, but Nike did not match and chose to let Curry go.

Durant's 10-year 320 million yuan was converted into 320,000 yuan per year, but they chose to stay and renewed his contract with Durant for 300,000 yuan per year.

It’s not that Durant’s market value is not as valuable as Curry, but from Curry’s popularity and market value today, underarmour makes a lot of money, while Nike makes a lot of money!

And with Curry's rise in the past two years, underarmour has also grown rapidly.

To this day, underarmour's market value has reached tens of billions, and it has threatened Nike and Adidas in the Chinese market. Chen Feng is also very interested in such a company, but he still needs to carefully consider whether to sign a contract.

Smith also knew that Chen Feng was not interested in And1, so he directly said underarmour: "The intention contract given by underarmour is 50,000 US dollars a year, and he also requires a priority renewal right."

"This price is not low." Chen Feng said.

"I haven't finished it yet." Smith smiled mysteriously and said excitedly, "underarmour also said that if the contract is renewed after the end of this contract, the new contract can be modeled after the new contract signed with them in September last year. Haha, this temptation is quite big."
Chapter completed!
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