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Chapter 2277 The Nature of Hunger Marketing

The young man is not an ordinary person. After Mi Jiayan's reminder, he immediately returned to his work.

"Jiajia, how is the situation of the three Fairy Direct-operated stores in India recently? Are there any new store opening plans in India?"

Although Mi Jiayan decided not to take charge of the Fairy Direct Store, the talent to take over has not yet been found, so she is still in charge for the time being.

When Xiao Qi asked, she said directly: "The three major direct-operated stores in New Delhi, Mumbai, and Kolkata are among the first to be sold out during each pre-sale period, and they have a variety of shopping malls.

The enthusiasm for the product is also very high, exceeding the average level of 10% and basically reaching 15%, which surprised the people in our headquarters.

Because the demand for their three major direct-operated stores is strong, and their spending power is beyond our expectations. If there are no accidents, they should build direct-operated stores in the three cities of Hyderabad, Bangalore and Madras this year.

Get up. In this way, the layout of Fairy Direct Stores in India will be almost perfect."

"Just open three more. Have you gone through detailed arguments?" Xiao Qi asked.

"Why not?" Mi Jiayan glared at him, "Don't underestimate us at the Fairy Direct Store. We are very serious on weekdays. In order to open a branch, we work hard and sleep in the open. For all kinds of data, we

We will analyze it in detail, and after several rounds of discussions, we will finally make a decision! It’s not like you think, just sitting in the office and deciding.”

Although she will soon leave the Fairy Direct Store, when it comes to her subordinates, she still wants to protect them to show their hard work.

"Okay, okay, I understand." Xiao Qi said sternly. "Didn't I give a very high bonus last year? Those shareholders also had some objections to me about this, saying that I was giving out money and spending shareholders' interests indiscriminately!

"

“Fart~~”

Mi Jiayan glared angrily, "You ask them to come and work at the Fairy Direct Store? The work intensity is so intense every day that without a break for three hours, the mental and physical strength cannot be sustained. With such hard work, a little more bonus will be enough."

What's wrong? What a miser! Damn it!"

"That's right." Xiao Qi took the opportunity to hold her in his arms, smelling the beauty's fragrant body fragrance, and said happily: "That's why I went against everyone's opinions and increased their bonus. Do you think I'm good?

"

"Although you have a lot of bad things, you still have a good heart~~" Mi Jiayan's face softened a little, and there was a hint of affection in her eyes when she looked at Xiao Qi.

She didn't know that although Xiao Qi was not a stingy person, it wasn't exactly what Xiao Qi said.

Since the share allocations of Dreampad, Dreamstars, and Dreamsnow are different, the operating results of Fairy Direct Stores are calculated in different ways.

Usually, the expenses, profits, etc. are calculated based on the sales volume of each, including the optional accessories required by each, and then summarized and calculated, and finally multiplied by the percentage.

The entire calculation system is very complicated, and I won’t go into details here, but the employees of the Fairy Direct Store and the shareholders of the products sold are very clear about their contributions and incomes.

But in terms of salary distribution, Xiao Qi's salary bonuses paid to employees because of Dreampad, Dreamstars and their optional accessories, aroused some criticism from a group of people in the shareholder company.

Because this salary is much higher than many of them, this makes these guys a little nagging.

It's just nagging.

Buffett, Berard, Li Jianxi, etc. are not short-sighted people. Of course they know the stakes and have not expressed any dissatisfaction at all, so their people can't cause trouble if they want to.

If someone falls out with Xiao Qi because of this, there will be a lot of people waiting to invest money. They are also eager to withdraw their shares so that they can make up for it.

Xiao Qi didn't care what they thought.

Salaries in Europe and the United States are generally high. Why should the employees of Fairy Company have low salaries? Shouldn't you white people earn more than yellow people?

I just want to pay super high salaries to the employees of my company. I want them to feel the courage of Fairy Company, to feel dignity and achievement in Fairy Company, so that they can be more committed to Fairy Company and stop nagging at me.

Crooked!

Let’s ignore this matter.

Thinking about Mi Jiayan's reply just now, Xiao Qi began to ponder.

Seeing that Xiao Qi was thinking about something, Mi Jiayan did not disturb him, but looked at Xiao Qi's face carefully.

To be honest, Xiao Qi is indeed a very handsome and handsome man, and because of his success, he has gained a calm and composed aura. In addition, he is a decent man and never ambivalent about right and wrong. This kind of persistence,

It is very easy to get obsessed with the women around you.

At least Mi Jiayan knows that, except for the initial batch of girls who left the Chairman's Secretariat and left for other departments, none of the current 16 girls are willing to leave. Isn't this just because

Are you obsessed with the little man in front of you?

hateful!

This guy has so many wives, he is so philandering!

"Jiajia, what do you think about us opening a Fairy Direct Store in each of the top ten cities in India?" Xiao Qi suddenly raised his head and asked.

"Oh...okay, eh?"

Mi Jiayan looked confused, "What did you say?"

Xiao Qi's heart was warmed by the sight, and he kissed her sweet lips again before repeating the questions again.

"Ah? Why?" Mi Jiayan shook her head in confusion, "In mainland China, we will only open four direct stores in Guangdong, Lin'an, Zhengzhou and Wuhan this year. Why do we have to open ten direct stores in India?

Camp store?"

"I'm not talking about opening ten stores at once, I'm just talking about the total number." Xiao Qi said with a smile, "How about it?"

"not good."

Mi Jiayan shook her head, "The consumption power of Indians has not yet reached this level. Opening 6 direct-operated stores in two years has reached the current limit. Any more will not be worth it in terms of operating costs. Besides,

Now, don’t we still have contract phone operators to cooperate with? Or develop some dealers, which can solve the problem in the same way. There is no need to use direct stores to cover the entire India.

According to your concept, China has a larger population and stronger spending power. Should we open one in every provincial capital city? How is this different from the Nokia store strategy you ridiculed before? Regardless of the

In terms of cost, influence, etc., we don’t need to open so many Fairy Direct Stores at all!”

She has worked in the Fairy Direct Store for more than a year, so naturally she knows the ways of the opposite side very well, so she can speak clearly and logically.

Xiao Qi couldn't help but frown when he heard this.

Indeed, I was a little too impatient.

Because he wants to cooperate with the development of Xiaoyao Mall, Xiao Qi is planning to open Fairy directly-operated stores all over India to coordinate with Xiaoyao Mall and expand the popularity and influence of Fairy Company in India as soon as possible.

But there are ten direct-operated stores at once, not to mention whether the Indian market can digest so many direct-operated stores and the smart electronic products sold. It is difficult to explain to fans in other countries.

Xiao Qi only plans to open about 200 direct-operated stores around the world. According to the experience of Apple in his previous life, too many stores are not only useless, but also a waste of resources.

So far, only the United States has 10 directly operated stores, and plans to expand to about 15 in the future.

If there are ten fairy direct stores in India, what should mainland China do?

Chinese people don't care about efficiency and rationality, they only care about emotions.

Even if you open ten in India, you have to open at least 15 or 20 in mainland China. Only then can you be considered a Chinese and pretend to be Chinese people at heart.

Seeing this, other countries will apply to open more Fairy Direct stores one after another, so that they can buy the three products of Fairy Company as soon as possible.

But when Xiao Qi is doing business, he absolutely cannot think like this.

They thought that there were many direct-operated stores and they could buy mobile phones and tablets as soon as possible, but what if they could buy them in three to five days?

Fairy Direct Store will have an idle period of 20 or 25 days, which is a huge waste!

You won't be able to see the effects in the short term. After all, there are maintenance, experience, purchase of optional accessories, etc. Fairy Direct Store will not say that there is nothing to do.

But in the long run, this is incompatible with Xiao Qi's overall layout. A fairy direct-operated store where people line up to pick up goods anytime and anywhere, and a fairy direct-operated store that is only busy three or five days a month, will not harm the image of the fairy company.

The impact is even more obvious.

Not to mention anything else, at least as of 2013, Apple’s iPhones were often out of stock in mainland China. This kind of hunger marketing they did very well, which further increased fans’ desire for iPhones. Many people even

I also thought that I should buy an iPhone to see why it is so in short supply and popular.

Xiao Qi wants to learn this strategy of iPhone, but he is not like Xiaomi, Huawei and other companies, who just simply imitate, but fail to capture the essence of iPhone hunger marketing.

quality!

Appearance!

Undisputed quality!

Indisputably good looking!

It is precisely because Apple has done this that their fans have scolded them for their hunger marketing, and they have to wait in line all night long to buy it.

Xiaomi, Huawei and other Chinese companies have learned this trick in online marketing, and there is basically no time when they can normally buy goods.

But is there really any benefit to this?

However, the quality and appearance of your product, as well as its popularity around the world, are far inferior to iPhone. In the long run, you will overdraw the support of your fans!
Chapter completed!
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