Chapter 337 Profitability
Shen Wuyan is not a coy girl. From the last time she blocked Xiao Qi's path at school, she knew that the girl is actually quite courageous. It can be said that she is very suitable for the title of "lark" - an unrestrained girl. It's always liked.
However, now she still hesitated for a moment, looked into Xiao Qi's eyes, spat in a low voice, and sat on the bed with Xiao Qi.
Fortunately, Xiao Qi didn't do anything to her. He just signaled her to express her opinion: "My secretary, now is the time for you to use your talents."
Shen Wuyan's scalp was a little numb. It would be a joke to say that she didn't understand management and business at all, but if she was really involved in the development of an industry, she would be quite powerful. This has nothing to do with her ability, it's just a matter of experience and experience.
But the smart and charming girl had to say it. After thinking for a while, she said softly: "I think the biggest problem is funding and profitability. Although I don't know what YouTube's business model is, but the potatoes are burning now. Money, no income at all... You just took domestic Xinglang and Sohu as examples, but you don't know that they have no ability to make a profit for more than ten years just by operating websites... Not even these giants have How can this brand-new model of video websites make money if there is no way to do it?"
Xiao Qi laughed.
Shen Wuyan doesn't know how to operate a video website, but he can get some inspiration from the portal website. This in itself is a manifestation of his keen business sense.
indeed.
If it weren't for the rise of the SMS industry, Xinglang, Sohu, etc., would have all died in the Internet bubble economy at the beginning of the century. From this, we can see the limitations of building portals.
The future development of portal websites will benefit from the success of the Weibo platform. Smart people may see from these two aspects that in fact, websites, portal news, etc., do not make money at all. They are just a carrier. That's all.
Compared with portal websites, the profit model of video websites is even worse.
Even YouTube in the United States, which was bought by GOOGLE in November this year, cannot be said to be doing very well in 2013. They have always been cautious about YouTube's profit model. To put it more bluntly, apart from those who do False numbers on beautiful financial statements are basically losses.
Not to mention the ones in China. Tudou and Youku, which quietly opened at the end of last month, will be listed on the NASDAQ in the United States in the future. However, until 2013, they also adopted a money-burning model. It has been losing money every month, which is worse than Yahoo's appearance back then. They can't even get involved in the profitable SMS and Weibo businesses.
If Xiao Qi wants to invest in video websites, he must have the same mindset as when investing in portal websites in the late 1990s: burn money, burn money, burn money again, and don’t think about any chance of making a profit within three to five years.
Not only is it not making money, but it is also losing money, so why does Xiao Qi still do it?
It's very simple. Xiao Qi needs a platform to express his own voice. To be precise, it is a platform to express the underlying voice.
Xiao Qi will resolutely disclose and supervise events that will happen in the future that will affect the social atmosphere, such as the problem of helping people after falling, food safety issues, etc., and a lot of issues related to people's livelihood. In order to let the people To live a better life, he doesn't care what profiteers or people with low moral character think.
Platforms such as TV stations, news, newspapers, etc. are all controlled by the state, and there is no room for any mistakes in the general direction, so Xiao Qi will not touch this aspect.
Text-based portals such as Xinglang and Sohu will definitely not be able to compete with video websites in the future development trend, because from an intuitive, straightforward and shocking perspective, the performance power of video is definitely stronger than text.
What Xiao Qi wants to express, combined with video interviews, expressions, etc., will be more direct and impactful. I believe it will give a huge blow to those bad trends.
All right.
It is understandable to say that Xiao Qi wants to rely on video websites to set up a private 315 platform and truly "take on the responsibility of society's conscience".
Xiao Qi was originally prepared to give back to the society, but these mere annual investments of hundreds of millions are nothing compared to the private supervision work he has to do to relieve people's worries.
The reason why I thought of letting Shen Wuyan do it is because I saw her care for children, and video websites can also play a very good role in promoting the development of charity.
For example, if you hire a few reporters to interview poor areas, take pictures of the children's life and education, and add some sensational content, are you still afraid that these children will not get help from kind-hearted people?
All in all, being a video website is equivalent to owning your own TV station. Although it cannot involve high-level matters, and Xiao Qi actually has no interest in it, the treatment of this private TV station is not available to everyone.
Once the layout of Tudou and Youku, which appeared at the end of June, is completed, and the two companies are shamelessly merged, where will Xiao Qi find a "private TV station" with first-class influence in China?
Listening to Xiao Qi's talk about his plans, especially the "sensational" content, the smart and charming girl gave the boy a lot of big looks.
"You are just a profiteer~~" Shen Wuyan frowned and looked at him angrily: "You even want to take advantage of your children?"
"For the sake of a better future for them, what's wrong with reasonably showing the children's embarrassment in front of everyone without insulting their dignity in life?" Xiao Qi said with a stern smile, "Should we still call them Wearing uniform clothes and asking for donations? This is called hypocrisy. Things that are originally real become unreal when they are done like this.”
"Okay, okay, I can't tell you anything."
Little Lark just said that she knew that the man around her was not a black-hearted businessman. Not everyone could donate more than 300 million yuan to one hundred Hope Primary Schools.
Have you ever seen those so-called big stars who are sensationalizing and making generous donations at various charity galas? But after a few months and a few years, many of the so-called promised donations by celebrities are either incomplete or incomplete. If it's in place, or if you don't have any money at all, it's better to show off your Biao Ge in a high-profile manner.
Besides donating money, Shen Wuyan was very interested in the responsibility of "taking on the conscience of society" mentioned by the young man.
Chapter completed!