In China at the end of March, if there is one thing that is most popular, it can only be said to be "The Voice of China".

The final championship match of the first season was decided in the Shuchuan Gymnasium.

Although the Shuchuan Stadium is very small, and the fully enclosed venue can only accommodate 10,000 spectators at most, which is far smaller than the Oriental Stadium in the previous "Voice of China" finals, Xiaoniao.com pays more attention to the atmosphere and Sound quality effects.

After all, closed venues are more suitable for TV audiences to watch, but empty stadiums are not suitable for perfect sound quality.

Shen Wuyan is always a person who pays more attention to quality than profit. Now Shuchuan TV station does not dare to offend Mr. Shen, because the front desk manager who offended her has already gone home to eat himself, so everyone can only Let beautiful women do whatever they want.

But facts have proven that only people like Shen Wuyan who strive for perfection can produce good programs.

The ticket revenue of the final venue of "The Voice of China" was 6 million, setting a record for Shuchuan Stadium.

The final advertising revenue of "The Voice of China" reached 200 million yuan, which frightened a group of so-called elite planners in advertising.

The final ratings of "The Voice of China" reached an astonishing 54, and the highest ratings instantly reached 70. It also broke the "A Bite of China" and re-created the record of Chinese variety shows.

With such impressive results, the People's Daily, which has never participated in entertainment editions, also pointed out in a commentary article that "The Voice of China" is a milestone in the development of variety shows in China!

Well, there is actually a reason why the People's Daily can praise "The Voice of China".

Before the finals of "The Voice of China" started, good news had already come. Fifteen countries including the United States, the United Kingdom, France and Brazil had purchased the "The Voice" brand for 2-3 years respectively. Right to use.

From this amount alone, Xiaoniao.com earned more than 60 million US dollars, setting another historical record!

In the past, we were the only ones who bought other people's film and television rights. Unexpectedly, a variety show can actually attract European and American countries to rush to buy it. Doesn't this prove that China's development is getting better and better? It is definitely worthy of praise!

So not only the common people became proud, but even a serious newspaper like the People's Daily also joked and celebrated.

In fact, what everyone has not calculated clearly is that although the copyright fee for "The Voice of China" was sold for 60 million US dollars, it was spread to fifteen countries, which is not much. Moreover, it is paid in annual installments without interest. This makes it a little more hydrated.

However, those who know will not say anything, and those who do not know will not care. Anyway, Xiaoniao.com has brought glory to us Chinese people!

For this reason, not only has the second season of "The Voice of China" decided to start recording in advance in August this year, but it is also said that several domestic and foreign giant companies are ready to spend heavily to purchase advertising and naming rights.

Especially for the naming rights, the mysterious company has already quoted a sky-high price of 200 million, which once again aroused the envy and hatred of the major TV stations towards Xiaoniao.com, the "king of money attraction".

It was at this time that the "If You Are the One" program that Xiao Qi and Shen Wuyan had discussed began to slowly gain popularity.

Xiao Qi had registered the patent for the idea and name of "If You Are the One" as early as the year before last. Of course, it was impossible for other reborns to compete with him, so the preparation project started after the Spring Festival.

People feel refreshed when happy events occur.

After the success of "The Voice of China" and "A Bite of China", Mr. Shen's attention during this period has been on variety shows.

After the New Year, in addition to the dozens of film crews of "Far Away Home" having been coordinated and starting to set off one after another, the smart and exciting girl asked Xiao Qi for a film "enough to compete with "The Voice of China"

A good program”.

That's right.

This program was "If You Are the One" that was first broadcast on Jiangdong TV Station in the future. Although the topic was very controversial, it has always been the most watched variety show in China. It was also selected as a Harvard Business School textbook because of its huge success.

In fact, "If You Are the One" is a dating show.

It's just that they are very good at creating topics, such as gold-worshiping girls, enjoying girls, mean girls, nympho girls, infatuated girls, tragic girls...etc., beautiful beauties with various personalities are used in various performances in the show.

The performance makes people feel like they are watching a show rather than a boring and serious blind date.

The more beauties there are, the more attention will be paid to them; the more topics will be discussed, the more scoldings will be made; the more controversies will naturally lead to criticism and criticism, and fans will follow. Such a divided state is exactly an important factor in the success of a variety show.

Even for a period of time, "If You Are the One" also led to many social topics, causing people to make various criticisms of today's girls.

Of course, they are just using artistic means to exaggerate the tendencies of girls in today's society, such as the most famous saying "I would rather cry on a BMW than laugh on a bicycle". Where can I find it?

What can that big-breasted and brainless flat female model think of? Only the directors can create such words.

After Xiao Qi and Shen Wuyan explained the various elements of "If You Are the One", Mr. Shen began to actively think about the plan.

Now the variety show team of Xiaoniao.com has grown from two or three Xiaoniao to more than fifty people. Their responsibility is to improve and create new ideas based on the ideas provided by Xiao Qi and Shen Wuyan.

Even every episode of the program must have something new to watch.

Initially they were responsible for "The Voice of China". With Xiao Qi's suggestions, they have gradually entered the state.

Now there is a more challenging "If You Are the One" to practice, and a group of people are gearing up. In more than a month, they have designed hundreds of plans. After comparing and eliminating them step by step, Shen Wuyan watched the final

We were quite satisfied with several of the plans, so we officially started the preparatory work.

As soon as the news spread, before the members of the creative team were decided, several large TV stations from outside rushed over and demanded the right to cooperate with "If You Are the One".

Dragon TV, which had the most positive attitude, directly offered a three-year contract worth 2 million yuan per episode, with generous terms of splitting the advertising fee equally.

This is the power of brand!

Without the success of Xiaoniao.com’s two top programs, how could these big guys flock to it?

But Mr. Xiao Shen is not in a hurry. On the one hand, he actively contacts and discusses with them, and on the other hand, he is also looking for suitable directors, hosts, producers, etc. for the program.
Chapter completed!