It is mid-February, and "My Beauty Boss" is scheduled to be released in March. Anyway, the 2D version of "Avatar" has been released, with only 3D and imax-3D remaining, which has little impact on ordinary Chinese films. "Du Lala's Promotion" is expected to be released in April, which could have been earlier, but based on the intensity of competition and schedule factors, it was finally set in April. This schedule is expected to be the dominant player of "Du Lala".

The film crew of "Lost in the Road" hopes to be released in June. In fact, their film is definitely more suitable for the New Year holiday, because it tells the story of going home for the New Year. Shuimu also advised Huaqi to postpone it, but the producer hopes to recover the cost as soon as possible. After all, it is a small company and cannot afford it. If the film has no income, it cannot invest in the next project. So if it wants to be released in the first half of the year, Shuimu also expressed his understanding and could only do his best to help them promote and distribute it.

As for "The Decisive Battle of Shama Town", it can be released in April at the earliest, and even the New Year holiday at the end of the year is OK. He Mu has high hopes for this movie and hopes that he can catch up with a good schedule. The recent big schedule must be the summer holiday. Although blockbusters such as "Tangshan Earthquake" have seized this schedule, the film market capacity is now large. He Mu believes that such a big schedule can still coexist, so it was finally scheduled to be early July, with half a month apart from "Lost in the Road" and released before "Tangshan Earthquake".

In March, April, June, and July, Shuimu all have new films. It is better to install a movie in May, so that a Shuimu movie will be dedicated to the audience every month within these five months. He Mu called Tao Quduo, and the filming of "The Girls of Art School" was smooth. Now it is coming to an end. He Mu found Nicholas Tingfeng's po Chaoting to replace Xuan Tian. His strength is very guaranteed. He Mu asked Director Tao if there is any problem with the release of May. Tao Quduo said it was okay. He did not have any special feelings for the four major ghost festivals and did not force it. Horror films, especially mainland horror films, have not had that high requirements for schedules, because horror films themselves are weak and the schedule development is not perfect, and they are basically the same during any period. It is far from the United States, like in the United States, where horror films gather in Halloween, including "Cold Heart" is also initially scheduled to be released in October.

Then let's say that, "My Beauty Boss", "Dullala Promotion Records" in March, "Art School Girls" in April, "Lost in Art School", and "The Decisive Battle with Shama Town" in June, except for "Lost in the World" and "Shama Town", the other movies have their own characteristics and are different for different audiences. He Mu decided to carry out a collective publicity after the New Year to let these movies appear in a concentrated manner. Last year, Shuimu only released three movies, and five of them have been confirmed just at the beginning of the year, which is obviously much stronger. The situation is very gratifying. Shuimu Forest also needs to show his muscles to the outside world.

"I hope to get this done before I return to the United States. Let's contact each crew now. Those who don't have a trailer will cut one immediately, and those who don't have a poster will immediately ask Heye downstairs to help design one. We will do our best!" He Mu said confidently.

Before leaving, He Mu went to Lan Chenxing and their drama creation department. More than a month ago, he gave Lan Chenxing and others a creative idea, which is truck racing. He Mu sorted out some script elements through some experiences on the highway and told Lan Chenxing that his team would be responsible for verifying whether it is practical. If so, he started to create scripts. Now they have built the basic script framework. He Mu praised it after watching it. The content of this script is very routine and commercial. Once this movie is successful, it can be easily copied and made into a series, just like "Fast and Furious". However, Lan Chenxing said that he wanted to use a truck to shoot the shocking effect of sports cars. Although it would be cheaper, it would be very difficult to produce. I am afraid that no team in China dares to take on this job. And although it is a passionate collision between trucks, the expense of this kind of film will never be small. For the current Shuimu Forest, independent investment is extremely difficult.

He Mu understood what Lan Chenxing said, "I know, you can write the script first, even if you can't shoot it now, you can put it in it. Maybe we can seek overseas partners." There were reports that Global was about to film "Fast and Furious 5", and He Mu was still very interested in the fast-acting team.

When they arrived at the sixth floor, they were the territory of tigers and wolfs. They occupied the entire floor. Brother Fang was not here, so He Mu went directly to the seventh floor.

The offices of He Muxiaofang and the other two are very spacious, and there is no problem running inside. This is the benefit of being the boss. The three of them account for almost half of the seventh floor. No one can look down from the windows downstairs, which feels like a superior.

When Li Pang was not here, He Mu went over and said hello to Brother Fang. During this period, he didn't talk about movies, TV, or Tudou.com. He Mu tried his best to talk about Xiao Xiang, asking about this and that.

"You always ask my daughter what you are doing?" Xiao Fang became cautious.

"Isn't my wife about to give birth? I feel like she should be a daughter, so I'm going to learn from you." He Mu found a reason casually, and even believed it himself. Indeed, he should have learned from Xiao Fang. If Zi Lin gave birth to a son, he could learn from He Zao and the others. If he was a daughter, Xiao Fang would be a good research object.

"When it comes to raising a daughter, you must spoil her and spoil her. When I was a father, I was younger than you. At that time..." Xiao Fang was moved and began to talk endlessly to teach He Mu. Finally, he summarized the statement, "Raising a daughter must be more careful than raising a mistress. You can't be slackened, otherwise you will have a headache."

"You have raised a mistress, did Sister Hao Hui create it?"

"Give an example, do you understand the example?" Xiao Fang gave He Mu a blank look.

The day He Mu returned to Beijing was already the 29th day of the twelfth lunar month. Grandpa and parents gathered at his home in Beijing. At night, my sister-in-law would also bring her baby to dinner. My elder brother was afraid that he would not be able to spend this Spring Festival with his family. Fortunately, the whole family had already been gathered on New Year's Day, which was not too regretful.

The home is full of the New Year atmosphere, with many lanterns, paper-cuts, and Spring Festival couplets. Except for the fact that firecrackers cannot be set off, everything is fine. Even Zilin wore a pretty Tang suit (big belly) specially designed by their company. Her parents and grandfathers also gave her a set, which looked very festive. He Mu did not escape her claws and was forced to wear them.

When helping He Mu wear clothes, Zi Lin thought He Mu's long hair was fun, so he tied a braid for him, which looked very good. Long hair and bald heads are hairstyles that artists use more frequently. If He Mu wanted to choose, he would rather bald heads, but he would rather bear it for filming.

My family is here. Although I haven't come back for a long time, He Mu is embarrassed to get tired of his wife in front of everyone. I should wait until the door is closed before discussing this topic. Sitting on the sofa, in addition to chatting about life, He Mu mainly talks about the movie circle with his father.

My father successfully transformed from the meat products industry to the cultural and entertainment industry, and his career was very big. Although the expansion was so fast that there were many shareholders in the Metropolitan Cinemas and my father could not do it alone, he was still the largest shareholder of the theater, the real person, and it was also what He Mu and other film upstream producers need to curry favor with. Nowadays, the screening end is still relatively awesome, but it is improved compared to before. Their voices in filming are becoming more and more powerful, and one day they will be on par with those who play movies.

The craze caused by "Avatar" has not subsided, and the box office of hundreds of millions of dollars per week is still ongoing, which is shocking. Many cinemas and theaters have accelerated the construction of imax giant screen and 3D projection equipment. As the beneficiary of imax giant screen, the Metropolitan originally wanted to invest money in imax giant screen and 3D equipment, but later it only upgraded the 3D projection function, but the imax giant screen has not been moved.

Dad explained that although the ticket price of IMAX giant screen is high and the box office is large, the box office generated by the movie screening using this device must be distributed to IMAX Company. Therefore, the profit of the cinema is not as high as expected. It will be a long process to earn back the investment expenses of an IMAX screen. Moreover, the metropolitan theaters are all in second- and third-tier cities, and the consumption level in cities is not high. If you rashly invest in the construction of IMAX, the high ticket price may not be conducive to attracting audiences to watch, because "Avatar" is not always available. This time they will pay for IMAX for "Avatar", but next time, the audience will probably consider whether such a high box office is worth it.

At this time, China Film Group attracted the enviable huge benefits of the giant screen of IMAX. They joined hands with the China Film Research Institute to imitate IMAX to develop their own giant screen. They did not need to pay patent fees and could effectively reduce the ticket price. They also wanted to find several theater companies to cooperate with them, so they could be the first to use it in their theaters. Out of blind admiration for American technology and lack of confidence in domestic technology, major theaters did not respond. In the end, only the two theaters, Metropolitan and Ume, joined the project.

"This Chinese giant screen is reliable?" He Mu was worried that his father would be deceived by China Film Academy. If this kind of R&D project is successful, then it will be fine. The Metropolitan is expected to be promoted to a higher level. If it fails, all the investment in the early stage will be wasted, and even the sound of water cannot be heard.

"I have learned that imax's technology is not very advanced, and even if you don't have confidence in your country's scientific research capabilities, aren't you still confident in our own copycat capabilities?" He said confidently, "I dare say that this technology will definitely mature within two years."

"Oh oh oh." He Mu nodded with understanding. The father and son looked at the fireworks outside the window at the same time. It was the Year of the Tiger. Is He Mu a tiger or a tiger girl? Come on the New Year, give birth to a child quickly, and the movie will be released soon. Everyone can't wait...

ps:【ps: The first update, the second update is before three o'clock ~】
Chapter completed!