As a Hollywood movie that entered the mainland market in batches, "Cold Heart" did not have a grand premiere, nor did it show off in various previews. It just entered major theaters on November 2nd, on Tuesday, on the half-price day.

December is the peak season for movies, and good movies are concentrated in the New Year period. At the same time, this is also a period that protects domestic movies with a strong color. Basically, Hollywood blockbusters are rarely seen in December. Therefore, in the off-season of November, in the low season before the climax, Hollywood movies become the main theme. If the imported movies cannot catch up with November, they can basically have to wait for next year.

This month, "Cold Heart" was released at the beginning of the month, and then in the middle of the month, two Hollywood blockbusters, "Resident Evil 4" and "Harry Potter 7" were released. Therefore, "Cold Heart" is definitely not an invincible existence in this period. If you are careless, you will only fail.

"Cold Heart" mainly plays thriller elements in the United States, which really scares many people. In addition, the drama "Qingren" is very novel, so the box office reputation is ripe. Moreover, the US market prefers horror movies, and there are many small-cost thriller movies with box office of over 100 million yuan every year. However, in China, such a promotional strategy is definitely not good. Due to the strict scrutiny of the State Administration of Radio, Film and Television, mainland audiences have never been so enthusiastic about thriller movies. Moreover, "Cold Heart" has also deleted a lot of content in the mainland, so it is certain that the horror charm is greatly reduced.

The highest box office holder of the previous mainland thriller was Tao Quduo's "Art School Girls", 51 million. Tao Quduo allowed people to see the potential of mainland horror films, and triggered a hot trend of low-cost horror films. However, this potential is only about 50 million. It may be easy to surpass it, but it may not exceed too much. Therefore, it is very difficult for "Cold Heart" to make a bloody road in the mainland in the name of horror films. Therefore, Shuimu Forest's packaging positioning of the film is a fantasy film of the monster hunting type, but it is a bit horrible. The movie positioning is similar to "Van Helsing", and even deliberately links it with the classic Tsui Hark movie "A Chinese Ghost Story" with love as one of the selling points. In this way, the movie audience will be much wider. In addition, He Mu's strong box office appeal, and his market potential cannot be measured by conventional thrillers.

November 2nd. On Tuesday, half price, "Cold Heart" silently entered the theater. There seemed to be no big deal, but for the movie theater owners, such a highly anticipated movie is their life-saving straw. The market is too cold now. "Western Wind" which is highly anticipated has not become popular. It has only 27 million in the first week, which is completely incomparable to Gao Qunshu's high box office and good reputation of 6,800 in the first week of "West Wind" and "Western Wind" as such. Not to mention other films.

It is precisely because the movies that were released were almost not very good that "Lengxin" won 35% of the film schedule that day. The run of "Western Wind" has always been the market leader, and the screening of "Western Wind" has dropped to 18%. It is only half of "Lengxin". "Lengxin" does not disappoint, and it scored 10.5 million yuan in a half-price day, and won about 60% of the box office that day with 32% of the film schedule, with an attendance rate of more than 90%. The popular movies "Western Wind" and "Die Dee: The Empire of the Heaven" were all compared. "Kung Fu Wing Chun" released on the same day only earned hundreds of thousands of yuan, and it was not even released on a large scale in the north.

The happiest thing at this moment is theaters and theaters. The market started to turn cold after the October 1st Golden Week. The craze for "Die Renjie" has finally recovered, but it finally recovered. Under the leadership of "Cold Heart", the market is expected to reach more than 100 million again this week. The movies are selling well, so those who sell tickets make a lot of money.

Of course, He Mu was also happy. However, his performance was not as obvious as the theater owners. They not only left the best time for "Cold Heart", but also kept playing the trailer of "Cold Heart" in the theater. Just think about "Cold Heart"'s first week in the United States, it exceeded RMB 200 million. He Mu would be extremely calm. I wonder if the box office of "Cold Heart" can exceed 200 million in the mainland with this trend.

Some people are happy and some are worried. The strength of "Lengxin" made Huayi Brothers very unhappy, because the top two "Western Wind" and "Die Dee" on the box office list were both produced by Huayi. "Die Dee" is expected to exceed 300 million. Although "Western Wind" has a bad box office, it is still possible to have a box office of 60 to 70 million without strong opponents. However, I didn't expect "Lengxin" to be so strong. Now it seems that "Die Dee" has 300 million in 30 million, and it is unknown whether "Western Wind" can exceed 60 million.

Tuesday’s half-price day is a small peak of movie viewing in the week, and it can even be compared with Saturday and Sunday. Generally, after Tuesday, the number of viewers and box offices will shrink significantly. But it is gratifying that Wednesday’s “Cold Heart” is still strong, with a box office of 10.8 million, accounting for 70% of the box office of the day. It still firmly occupies the most important prime time for cinemas in the country, and the box office output is amazing.

The box office performance of "Cold Heart" seems to indicate that another "Superson"-level blockbuster is about to be born. After that, the price of blockbusters will definitely soar again. The business of reselling blockbusters in the future may not be so easy. If you want to blame them, blame Shuimu Forest. This is a good luck!

Experts analyzed that "Cold Heart" is likely to have a box office trend that is very similar to "Super Death Squad". Two weeks after "Super Death Squad" was released, and the weekly box office shrank directly from 90 million to 30 million, and the final box office was frozen at 218 million. The current momentum of "Cold Heart" may exceed the first week of "Super Death Squad", and the next week may be a little worse than the next week of "Super Death Squad". Similarly, by the third week, "Cold Heart" will encounter Hollywood blockbusters "Resident Evil 4" and "Harry Potter 7" and her good days may end.

He Mu felt that the expert's analysis was quite pertinent. It was the wisest thing to seize the box office two weeks before the arrival of "Resident Evil" and "Harry Potter". This will definitely be among all the movies starring He Mu so far (the supporting roles in "Red Cliff. Second" are not counted), and the best sold in the mainland, but it's a pity that this is not a Chinese-language film.

At Xiao Hetang Building, He Mu and Xiao Xiang shot a video together. Xiao Shuidian got the comments from the film queen of the East Film Festival. The award presenter was replaced by He Mu. The film was very funny and will be released as a promotional short film for "Zi Buyu" in the future. At this stage, Shuimu has released the MV of the theme song "Mo Yu" sung by Alan, which was edited by Alan's performance and some clips of the movie. Soon, the MV was pushed to the top.

The first trailer rankings on Time.com, and the Chinese version of "Mo Yu" has become the hottest new song on the major music list without any suspense. Lin Xi's lyrics and Xiao Ke's songs undoubtedly ensure the quality of this song. It is good, fresh and catchy. As the influence of singing gradually spreads, the movie "Zi Buyu" and the heroine Mo Yu in the film are becoming more and more well-known. The promotion of the film is gradually permeating everyone's lives.

After filming the video of Xiao Xiang's award speech, He Mu, Xiao Fang, and a big star in the Tang Dynasty rushed to a high-end club, where a unique press conference was held.

There is only one theme of the meeting, that is, Hulang Film and Television will divest the celebrity brokerage business and join forces with Datang Film and Television Planning Company to establish an independent performing arts brokerage company. The newly established brokerage company is named Xiao Hetang, named by Xiao Fang, He Mu and Datang respectively. Therefore, there is no doubt that this new company is shared by three people. As for the proportion of the company's equity, it is a commercial secret and is not convenient for outsiders. The news received by the reporter only mentioned that Xiao Fang is the major shareholder, Datang is the second shareholder, and He Mu is the third shareholder, and his shares are replaced by his new contract signing fee. It is obvious that the signing fee for this new contract is very generous.

The newly established Xiao Hetang has a great idea. It is not only aimed at actors, singers, including agents, models, directors, athletes, and other celebrity agents, but it is also simpler. It only does the agency business. The company's artists treat Hulang, Shuimu, or other film and television companies equally. According to the rules, there are few independent brokerage companies in China. Generally, the agency business is related to film and television production first. Xiao Hetang's establishment is a new exploration.

Xiao Hetang is headed by Datang, one of the top ten agents in the mainland, and is the general manager. He is in charge of the company's affairs. After the announcement of this appointment, Datang and He Mu signed a brokerage contract between He Mu and Xiao Hetang in the next five years, symbolizing that the triangular cooperation between He Mu, Xiao Fang and Datang will be continued.

As a top domestic young actor and has made some famous big-name stars in Hollywood, He Mu continued to sign contracts with his own company as the focus and the highest trend in the market.

Next, he starred in the popular Tiger and Wolf ratings drama "Before Dawn", and with this drama, he became a heartthrob in one fell swoop, and Wu Xiubo, a middle-aged uncle who became a heartthrob. After He Mu, he officially signed a three-year agency contract with Xiao Hetang. In the next three years, Xiao Hetang will devote his heart to paving the way for Wu Xiubo's TV series and film career.

The most popular signings are He Mu and Uncle Wu Xiubo, who has been popular recently. In addition, on the same day, Datang also signed Yu Bo, a costumed young actor who starred in "Sharp Heart" and was separated from Zhouyi Film and Television. With "Girls in Art School", he returned to the audience's attention and challenged the new difficulty of acting, which scared the children's Shu Chang; Tong Liya, a beautiful girl who played supporting roles in He Mu's works many times, etc.

It is worth mentioning that Tong Liya has confirmed to play the leading role in Chen Sicheng's directorial debut "Beijing Love Story", which is also the result of the joint promotion of directors Chen Sicheng and Xiao Hetang. Of course, the producer of "Beijing Love" is Hulang Film and Television, which can still reflect the intimate relationship between Xiao Hetang and Hulang. This is also an important factor for many celebrities to choose Xiao Hetang in the future.

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PS:【ps: The first update, there should be another chapter~】
Chapter completed!