August passed away in a flash.

In September, it was finally time to harvest in the distance.

On September 1, Yuanfang Group and Longhua Group jointly held a press conference.

On the same day, Longhua Plaza held a name change ceremony.

As Pingchuan’s leading shopping mall, Longhua Plaza is quite famous and has always been hailed as the storefront industry of Longhua Group.

However, what was unexpected was that Longhua Group actually sold Longhua Plaza!

At the press conference, reporters asked questions one after another.

Some questions are very sharp, especially for Longhua Group, a reporter asked bluntly: "Mr. Xu, Longhua Plaza has been doing well for three years in business.

Does Longhua Group’s sale of Longhua Plaza mean that Longhua Group’s failure in commercial real estate?

Another point is that I heard that Longhua Group's capital chain is in crisis. The sale of Longhua Plaza this time is also to relieve the pressure on Longhua Group. Is it true?"

Xu Shengzhe said without changing his expression: "These two points you said must be the doubts of many people.

First of all, I will answer your first question, that is, has Longhua failed in commercial real estate?

When we invested in the construction of Longhua Plaza in 2002, we invested a total of RMB 500 million.

Over the past three years, our recycling costs have exceeded 100 million.

This time, we cooperated with Yuanfang Group, and Yuanfang Group acquired Longhua Plaza for 1.5 billion yuan. At this time, will you still think that we have failed in commercial real estate?

In the past five years, a 300% return. If this is also called failure, I think there are few real estate companies in China that do better than us.

As for why you want to sell Longhua Plaza, there is indeed part of the reason for the capital chain problem you mentioned.

I do not deny this. In the past two years, Longhua has invested more than 8 billion yuan in Su'an New City, which is a huge investment.

In addition, the expansion is too fast, the cash flow is a bit tight.

However, the capital flow problem, the sale of Longhua Plaza this time should be able to meet our next development, and there is no doubt about this.

In addition to the funding issue, another point is Mr. Li’s personal factors.

To be honest, I am actually not willing to sell Longhua Plaza, after all, Longhua Plaza has brought us a very high reward.

But I can't resist Mr. Li's sincerity. Everyone knows that Mr. Li and I are friends.

Longhua Plaza is the first store and flagship store in Pingchuan, Yuanfang. Mr. Li has a special relationship with him and has discussed with me several times whether he can transfer Longhua Plaza to him.

I refused the previous few times, but this time we happened to be a little tight in funds, and Mr. Li's offer made me very excited, so I finally got this cooperation."

Xu Shengzhe threw all the questions to Li Dong, and no one asked Longhua again.

The reporters changed their sight and asked Li Dong questions.

The most critical point is whether Li Dong feels that he overestimates the value of Longhua Plaza for 1.5 billion yuan?

Another thing is whether taking over Longhua Plaza means that Dongyu Real Estate will re-enter the expansion mode?

Everyone is also interested in the next expansion direction whether it is residential real estate or commercial real estate.

Li Dong casually passed the previous questions.

A reporter asked: "Mr. Li, Yuanfang Group has been making great moves recently. Not only has it expanded rapidly in the retail field, but other fields have also expanded significantly. Can Yuanfang bear this expansion speed?"

Many people are interested in this answer.

In the past year, we have entered Beijing, Tianjin, Hubei Province, mountain cities, Henan Province, Shanghai, and Jiangsu, Zhejiang, Shandong Province and Jiangxi Province that entered at the end of last year, almost covering most of the land in China.

Many people are frightened by this crazy expansion model.

This is just an expansion of the supermarket field. In addition, in terms of logistics, we also need to create a plan for thousands of stores, and warehousing centers and distribution centers in many places are still under construction.

In addition, there are Sichuan and Sichuan Airlines, Sichuan Airlines, Southwest Logistics Center, and education donation plans.

And the e-commerce war that just ended not long ago, as well as the current Longhua Plaza and the Yuanfang Logistics Park...

This series of big moves shocked the entire business community.

Many people say that Li Dong was successful when he was young, and he became arrogant when he was successful. He completely forgot what it means to be steady and steady.

If Li Dong hadn't accepted personal interviews, the threshold would have been broken by reporters from all over the country.

Now that someone raises this question, everyone thinks they are paying attention.

Li Dong did not avoid it, pondered for a moment and said, "The expansion speed in the distance is fast, I don't deny this. As for whether I can withstand this pattern and speed, I don't think I need to explain it more.

Since its establishment in the distance, it has always been impossible for capable people.

Not to mention anything else, compared with other companies, I think there is no big problem with the expansion speed of the Far East.

There must be small problems, but the general direction is correct.

Last month, hundreds of stores in Jiangsu, Zhejiang, Shandong and Jiangxi Province were put into operation, with remarkable results. In one month, the three places began to make profits.

This shows that the name Yuanfang has been recognized by the public.

In the retail industry, Yuanfang Group is the best in the industry in terms of model and service concept. In terms of scale, Yuanfang can now rank in the top five.

Also, profit speed will not fall behind.

I believe you should be able to understand why the distance can expand so quickly, rather than why the distance can expand so quickly.

If the public did not accept the Far East and needed the Far East Group, the Far East Group would not be able to do this.

This is a retail achievement. In other aspects, Yuanfang Mall now has many users. You can ask those mall users, how is our mall?

We are committed to creating the most complete business system. The mall brings convenience, convenience and authenticity to everyone!

In short, everything we do is to meet the needs of the public. What we think of is the core service concept of customers and God.

As for logistics and real estate, this is true.

Everyone has seen several communities launched by Dongyu Real Estate last year. They have now been completed. In terms of speed, after-sales service, and price, where does Dongyu not lead the others?

It’s either I brag about it or it’s better than other companies in the distance!

If other companies cannot do the best, then we must do the best!

If other companies cannot do the most perfect, we must do the most perfect!

You also saw that Mr. Xu of Longhua is here. He did not refute me if I said these words. Does it prove that everything I said is the truth?"

Xu Shengzhe's mouth twitched, your sister!

I refute?

I don’t refute it is to give you face. At this time, I will be serious about you and you. This is the decline.

He was too lazy to deal with this guy's bragging, and Xu Shengzhe didn't answer.

It’s okay if he doesn’t respond, but the reporters listen with relish. This is what it’s about!

If you don’t speak wildly, is it still Li Dong?

This is the best now. There is material to write tomorrow's news reports. Li Dongkuai said that all the businesses in Yuanfang are the first, full of provocation.

It is not scary to provoke small people, but only when big people provoke big people can have a show to watch.

Li Dong belittled all the giants in the retail industry today, and also belittled the giants in the real estate industry. Even the e-commerce side has provoked them, and there will always be people who will stand up and fight.

Once you face the challenge, there will be a big show.

After asking these questions, it was time to talk about the old story again. The reporters asked casually: "How did Mr. Li solve the problem in terms of funds? Now a trend of listing is rising in China. Has Mr. Li considered listing in the long-range market?"

"Funding is indeed a difficult problem. Over the past six months, the total investment in Yuanfang has exceeded 25 billion.

At present, there are some difficulties in the distance..."

Before Li Dong could finish speaking, many people became excited.

This is the first time Li Dong has admitted his conscience in front of the media. This guy used to be bold and ambitious, and I am not short of money!

How long has it been?

Now this guy finally said he was short of money, and he said he was not short of money. Everyone really thought that the bank was opened by their family.

In more than half a year, the total investment amount exceeded 25 billion, which is not an exaggeration. There are probably so many people who know about it.

They were also suspicious that Li Dong got so much money, and now they wanted to see what Li Dong had.

Li Dong didn't care what others thought, Wei Lu said reluctantly: "Actually, what I have always thought about is to wait until the far away reaches a scale of 100 billion, then raise funds and go public. In this way, we will become a giant in the industry.

What a pity, a penny stumped the hero.

Recently, the Far East has started to contact major investment institutions. We may raise funds in the near future. If we go public, it will not be the time to go public yet."

"Finance? Mr. Li, can you reveal your general plan?"

"Mr. Li, can you tell me what institutions you are in contact with?"

"Mr. Li, can you reveal your initial financing amount?"

“…”

The reporters started asking questions one after another.
To be continued...