So Gu Lang asked: "What is dimming?"

Luo Yuan replied: "Screening means arranging some screenings in advance for senior movie fans before the movie is released, providing them with an opportunity to watch the movie in advance. For this group of people, you can draw from senior members of our company's official website, and the ticket price will be half.

, which is considered as a feedback of gratitude. In addition, we also invite film critics, opinion leaders from all walks of life and media people to come to the screening site to watch the movie. These people will write some guiding film reviews in advance before the screening begins.

.”

After talking for a long time, isn’t it just to be released in advance?

Gu Lang seemed to understand: "This can be regarded as disrupting the film schedule. Can the theater agree to it?"

Luo Yuan smiled. The so-called screening is of course not as simple as arranging a movie to be released in advance as Gu Lang thought. This was a common method used by many film producers in China and even Hollywood in the previous life, and there were not many screenings that needed to be arranged.

Not to mention Luo Yuan’s plan to set the time slot at midnight when there are no audiences. With his face as one of the Seven Masters of Light and Shadow, it’s impossible for theaters to refuse!

I remember it was in 2005 in my previous life.

The three movies "Rescue Mr. My Life", "The Nine-Story Demon Tower" and "Charlotte" seemed to have announced the opening of advance screenings nationwide at the same time, as if they were scheduled to be released at the same time.

Taking a share of the Mid-Autumn Festival box office, the comedy "Charlotte", which received 10.36 million points at the box office during the Mid-Autumn Festival, became the biggest winner during the National Day period that year, and created a counterattack curve with its continuous accumulation of good reputation.

!

Later, screenings became an indispensable step in the film promotion strategy.

In fact, the concept of spot screenings is quite mature in the Hollywood market. It is called advanesreening. It means that before the film is officially released in the public, the producer designates it to be released in some theaters in advance. It usually invites some opinion leaders such as film critics and the media.

The main purpose of watching the film is to gain publicity in advance, promote film arrangement and guide distribution.

And as early as a few years ago.

Luo Yuan remembered that Lao Mouzi's "Hero" had already launched a domestic screening. The producer held a seven-day screening in Shenzhen in advance, which caused a very good response. This kind of movie screening model, Luo Yuan

There is no producer in China today who has developed it!

"Then let me go and talk about it?"

"I'll write you a plan later."

Gu Lang had no experience in this area of ​​operation, and only Luo Yuan took action. It was just like using fake news like leaked film sources to promote the movie. These were new operations that no one in China had ever used.

The main reason is that Luo Yuan is confident enough in word of mouth!

Films with better reputations are more suitable for screening. Generally speaking, new films are screened in advance, especially large-scale early screenings, because people are more confident in the quality of the film. We hope that through this kind of advance screening, we can build a reputation and ensure that

A good reputation can be maintained after the release. Although controversial reputation will also increase attention, such films usually choose to protect themselves and avoid negative reviews before the release, which will lower the box office, such as "Dwelling in the Fuchun Mountains".

It looks good but has a bad reputation. A film with a score of only 2.8 on Time.com is not suitable for early screening.

There is an unwritten saying in the industry.

The more tightly a film is censored before release, the worse it usually gets.

Naturally, there is no such thing as "Hachi". This is the only movie that Luo Yuan has made since he made a movie. He feels that it is difficult to achieve high box office with normal screenings, but it can create miracles if it is run well!

…

The outside world does not know about Luo Yuan's "screening" plan.

The follow-up publicity for "Hachi" is still being followed up. Other movies that will be released in December or even January or February next year have also started long-term publicity. This has slightly reduced the visibility of Luo Yuan's new film.

, because there are so many movies in the Lunar New Year period. Although the release dates are different, they are quite confusing and charming.

Fortunately, Luo Yuan is one of the Seven Masters of Light and Shadow.

As long as his movies are promoted more exaggeratedly than others, they can still attract a considerable amount of attention, not to mention that they have a good gimmick in the media.

The Lunar New Year Festival begins, Luo Yuan vs. "Luo Yuan"!

This news from the media refers to the collision between "Hachiko" and "The Purge 2". After all, Luo Yuan is the creator of the imaginative series "The Purge 2", and now he

You have to compete with your own imagination.

Including the relationship between Luo Yuan and Bi Hai Qing Tian was also exposed.

You know, Luo Yuan and Bi Hai Qing Tian had a long honeymoon period. During that time, whether it was Luo Yuan's movie or TV series, Scarlet would choose to cooperate with Bi Hai Qing Tian, ​​but since Bi Hai Qing Tian became the new Seven

For one, the two parties seemed to have completely lost contact, but some people said that it was Wang Qi's departure that ruined the relationship between Luo Yuan and Bihai Qingtian.

Wang Qi is the former manager of Bihai Qingtian.

At that time, this manager was Bihai Qingtian's most staunch pro-Luo party. In order to cooperate with Luo Yuan, he even gave up some of Bihai Qingtian's interests, which shows his courtesy and kindness. Unfortunately, some senior officials in Bihai Qingtian did not like Wang Qi's handling of things.

Style, after becoming the new Big Seven, they did not hesitate to kick it to overseas markets to fend for themselves...

No wonder some media think this is the reason why Luo Yuan and Bihai Qingtian are drifting apart.

In short, because the schedules of "Hachiko" and "Purge 2" coincided, all kinds of gossips were revealed. Some people even said that the script of "Purge 2" was actually written by Luo Yuan, so Luo Yuan

This time, it was a real fight between left and right, shooting oneself in the foot...

Luo Yuan laughed at this.

At that time, he did provide Bihai Qingtian with the script of "Human Purge 2", but it was a rough version. Bihai Qingtian still needed to fill in the details himself. Not to mention whether the other party would adopt it, even if it was adopted, it would not be comparable to left and right fighting.

In terms of relationships, the director is the soul of the movie.

But this gimmick is very popular online.

Everyone is discussing the possibility of "Hachiko" being overturned by "The Purge 2". After all, the popularity of the series of movies is still very stable, and the response to Luo Yuan's filming of the first part of "The Purge 2" was also good.

.

And the other side.

Just when everyone was happily discussing the two movies, a die-hard fan of Crimson on Weibo suddenly posted an electronic photo of the midnight show of "Hachigong" at a movie theater in the center of Yanjing on November 22.

version of the movie ticket, with the words in an excited tone: "Oh my God!!! It feels like all my luck in this life has been spent on this movie ticket of faith!!!"

This incident attracted little attention.

Many people thought that this electronic version of the movie ticket was photoshopped. After all, everyone knew that "Hachiko" was released in December, but not long after that, die-hard movie fans registered on the official website of Scarlet posted on Weibo one after another.

The release of a similar electronic version of movie tickets finally caused a sensation in the movie fan circle:

"what's the situation!?"

"Didn't you say that Hachiko will be released in December?"
Chapter completed!