Friday, April 7th.

Shen Huan got on Kobe Bryant's private plane and flew directly from Beijing to Los Angeles.

Outside the airport, thousands of fans were bidding farewell to Shen Huan, hoping that Shen Huan would come back with good results.

As a Chinese who has been very weak in competitive sports in recent hundreds of years, we are very eager to stand on the Chinese stage and become the protagonist.

When Dayao went to the United States before, he had a bit of this attitude.

But Yao can only be regarded as a superstar in the league at that time, and there is no way to become a unique superstar.

Some people are even belittling Dayao, saying that he is not even a superstar, but can only be regarded as a role superstar. This is too belittling him.

At his peak, Yao was not afraid of even O'Neal when playing alone, and he was a dominant presence under the basket.

If the Rockets weren't too deceptive, who did they replace with Dayao? In addition, Dayao injured his knees and body due to weight gain, so Dayao's sports career was so short, and he didn't win. A coveted honor.

Shen Huan is different.

He had never received basketball training before. He just practiced hard on his own secretly. Then he came out of the blue at the age of 17. With his amazing talent, he attracted the attention of the NBA.

When Shen Huan was almost 18 years old, he participated in his first playoff game.

Everyone originally thought that Shen Huan's experience in the playoffs would be a valuable asset in his life, and he would do even better in the future.

The result was something no one could have imagined, including Kobe and Iverson. Shen Huan was extremely stunning from the first playoff game, beating his opponent 4:0 in one breath.

Since then, people have been witnessing miracles.

Shen Huan is invincible on the basketball court. He is jaw-dropping on both offense and defense. No one can resist him.

Witnessed by basketball fans across the United States and even around the world, Shen Huan swept all the way and easily won the NBA championship, winning the title of FMVP himself.

This is also the most convincing FMVP in the past 20 years. Even Boss Qiao, who has always believed that he is the god of basketball, also praised Shen Huan for being able to compare with him.

You know, Boss Qiao often praises people, but basically never says that others can stand shoulder to shoulder with him.

Of course, this is also related to the fact that Boss Qiao was the first person who wanted to sign Shen Huan.

As the first boss to recognize Shen Huan's development prospects in the NBA, Boss Qiao now relies on Shen Huan to prove his vision.

No matter what bad judgment I had before or after, with Shen Huan here anyway, you have to admire me, Boss Qiao, who has the best judgment in the world!

As for the fact that Boss Qiao passed by Shen Huan because he was stingy, it has nothing to do with it.

He didn't care at all.

Even boss Qiao appreciates and praises Shen Huan so much, not to mention the domestic fans.

From the day Shen Huan played in the NBA playoffs, the number of basketball fans in China has increased at a crazy rate.

After one playoff season, there were at least 50 million die-hard fans and hundreds of millions of passerby fans.

The NBA's business activities in China immediately experienced substantial growth, with performance increasing by as much as 300%.

Take last year's 2016-17 preseason as an example. Three teams came to China, causing a huge sensation. The intangible brand value increased by at least 5 billion US dollars.

So it's no wonder that after Shen Huan announced that he would return to the NBA, the NBA's business department was so excited that he sent more than 30 Twitter messages in a row to express his happiness.

The happiest ones are also the NBA sponsors.

Many of them are related to Shen Huan, such as Adidas, Pepsi, McDonald's, BMW, VISA credit card, etc.

Shen Huan re-signed with the NBA, and their product sales in the past six months can simply be described as a blowout.

Even the sales of BMW cars, which are most difficult to increase, and the two models endorsed by Shen Huan, the X3 and 3 Series, have average monthly sales of around 15,000 units in China, more than double what they were before.

Globally, although sales growth is not as scary as in China, performance growth of 50% is easily achievable.

It made BMW even consider whether to sign a lifetime sponsorship contract with Shen Huan.

Even BMW is like this, let alone other sponsors.

Especially for Adidas, the money earned by Adidas cannot be described as "a lot of money", but can simply be described as "crazy". Even the basketball is printed with the LOGO of Shen Huan's face. You said that for the sake of sales, they still have What are you afraid of doing?

According to statistics from Nielsen Data Company, Adidas in 2017 is likely to overtake Nike for the first time in 25 years and become the number one sporting goods company in terms of sales.

Not to mention sales and profits, the market value of Adidas has soared by tens of billions of dollars. Do you think this is scary?

At this time, who dares to say that the lifetime contract given to Shen Huan is inappropriate will be scolded by the shareholders and management of Adidas.

These sponsor companies have made huge profits because of Shen Huan, but they are not getting carried away because of this.

On the contrary, they also increased their sponsorship of the NBA.

Because they know that as the NBA develops better and better, Shen Huan's influence in the NBA will be greater, and the fans will buy into it.

Then their business will get better and better.

This is a very good loop pattern.

Naturally, the NBA cannot do nothing.

They had already quietly held several meetings, specifically for Shen Huan, including the protection of Shen Huan on the field, and the need not to blow the whistle for Shen Huan's foul actions, etc.

If the rules are unfavorable to Shen Huan, then the audience won't like it.

The NBA is a commercial game league, and everything is based on the needs of the fans. This is why Boss Joe enjoyed the strongest protection back then.

When you punish a superstar that the audience likes, or allow others to violate this superstar, aren't you deliberately going against the people who live and feed them?

It goes without saying that the consequences of going against the parents who live in food and clothing are obvious.

The NBA has been developing a business model for decades, and there is no way it can make mistakes on this point.

There is another aspect in particular, they have already issued the most severe warning.

Who dares to say that Shen Huan is a Chinese? What the players face is a ban of at least 20 games and a fine of millions of dollars. The fans face a lifelong ban on entering the stadium and will be submitted to the police. Severe measures to deal with.

Take a look.

This is what the modern business model looks like.

Every link in the entire cycle has to contribute and can benefit.
Chapter completed!