Chapter 408 Yangzhou
Since ancient times, Yangzhou is believed to be one of the most prosperous cities.
On this day, although there were no tens of thousands of people in Yangzhou, the city square that had just been repaired half a month ago had been jammed by people from Yangzhou, nearby towns, and even from other places.
This is why I spent a lot of money to build such a square in Yangzhou City, rather than choosing the competition place indoors. It is precisely because of the event "The Tang Dynasty on the Bite of the Tongue", which is still a "newborn" and urgently needs more popularity and attention.
The most important thing is that although Anran Li has no intention of making money after obtaining the multi-function exploration ship, especially making money than the Tang Dynasty, it is naturally impossible to only hold a potential commercial activity like "The Tang Dynasty on the Bite of the Tongue".
Just like those talent shows in modern time and space, there are either ones that can be done or nn seasons. It seems that investment in all aspects is indeed quite large, but there are more places to make money. Don’t talk about it, just advertising fees will make a lot of money.
Although there is no commercial advertisement in the Tang Dynasty, it is impossible to resist this thing working in any era. So, in order to be a role model, the first "The Tang Dynasty on the Bite of the Tongue" was sponsored and named by Deweilou.
At the same time, Deweilou, which was originally just in the commercial street in the southwest suburbs of Chang'an City, also took the opportunity to open the most famous cities such as Chang'an, Luoyang, Yizhou, Guangzhou, Quanzhou, Yuezhou, and Yangzhou as early as when preparing for auditions from all over the country.
Considering that in this era when information was very slow to spread, information was extremely underdeveloped. "The Tang Dynasty on the Bite of the Tongue" was not enough to have sponsorship alone. Therefore, the cities where the competition points were located also established corresponding public opinion support and established newspapers and radio stations.
Of course, newspapers and radio stations can't just do it for "The Tang Dynasty on the Bite of the Tongue". In Li Anran's opinion, a public opinion network that can cover the entire Tang Dynasty is wrong, it should be the entire time and space earth. The most important thing is that this network is still completely in his own hands and has great uses.
It is not difficult to get a newspaper. The company in Chang'an City was secretly co-organized with Li Shimin. In terms of the content published, in addition to some content on people's livelihood, it should be novels and stories, and it is also some news and weather previews from all over the country.
At the beginning, the content was not too much, and the size of the four-opener could basically be done. But the advantage was that it involved a lot of agricultural content. In addition, the novel serialization and some policy announcements, selling two copper coins is not expensive.
But as newspapers gradually became popular, the content became more and more abundant. Especially after Li Shimin agreed with the proposal of popularizing knowledge, he even created four versions of a separate newspaper, which specifically published content related to knowledge.
The content in this regard is also divided into three levels: enlightenment, primary and intermediate levels under the suggestion of Li Anran. After all, only two newspapers with copper coins cover a large number of readers, and anyone who can afford to spend money at home can save money.
As for whether someone would be reluctant to let go, Li Anran was not worried at all. Whether such people are there must be. But most people, especially those elders who want their descendants to prosper, would never mind saving these two money from their own mouths. This can be seen from the parents who hope that their children will become successful and willing to suffer no matter how hard they are.
Seeing that there was a knowledgeable content, Li Anran simply made three official-related contents such as agriculture, commerce, and some policies, news, official appointments and removals, and so on, so there were four newspapers.
In terms of profit, although the number of newspapers is large, the cost will definitely increase. However, as the commercial layout becomes more prosperous, whether it is Chang'an Daily in Chang'an City or the local daily newspapers in those major cities, not only does it not lose money, but it makes a lot of money.
At the beginning, the only one in these newspapers was headed by Deweilou, which was completely advertised by the industry under Li Anran’s name. For the underdeveloped information, the effect of this kind of advertising would definitely make the advertising world of later generations crazy.
Besides, although ancient people may have less knowledge, it does not mean that they are all stupid. On the contrary, all merchants who can do a good job in such an environment in ancient times were smart.
When these guys saw Deweilou and other shops that were the first to advertise in the newspaper, they all made their business prosperous immediately because of this advertisement. No, it should have become popular after it became popular, so naturally no one was worried about this or that as before.
It's funny to say that when Li Anran started working on newspapers, he asked the people below to come to these businesses to promote advertisements first. Unfortunately, no one or two responded. Occasionally, one or two responded were due to profit-making exchanges, which is what the saying goes to give some face.
As a result, the behavior of thinking that it was just helping to support the scene brought shocking benefits to their own business. So, those businesses who were unwilling to take this risk were all regretful.
When they waved their copper coins and ran to the newspaper to create an advertising space for their own industries, they were told that the advertising space was limited. If they really wanted to publish an advertisement, they could only get it through bidding, and it was a secret bid.
When bidding, the dark village is a god-like horse, so naturally no one understands it. But after these merchants understood what these two new words mean by the newspaper advertising department, they scolded someone for being a profiteer, but they had to pinch their noses and participate.
Faced with such a situation, it is not that no one wants to start a new job and learn from it. Unfortunately, newspapers in various places have prepared filing sites in the government. If you don’t have relevant review and authorization, you want to open a newspaper. Don’t even think about it.
Not to mention that this registration is not something that can be done with money. Is there a seal under the four big characters of xx Daily in every newspaper? If you read it openly, you will naturally know what to do. As for those who don’t understand it and have some background and find a relationship and want to get a share of the pie, it’s easy to have a meal.
As for radio stations, there is no problem with this. After all, let alone the network that supports the entire radio station operation, no one can imitate the various styles of Yingui. What's more, behind this thing is the "boss" in Chang'an City. The people below dare to do whatever they want.
Those who are truly at the upper level of the power of the Tang Dynasty know that whether it is the newspaper or the radio station, the current emperor is just a partner. The real person is the true immortal of the upper realm who has only shown many magical powers in just two years. If you want to treat this person with the Li family, you should first consider whether you can bear the consequences.
Fortunately, Li Anran used to watch concerts with her ex-girlfriend with her scenes bigger than this one. But even so, when she saw so many people on the scene, she had to admit that the event had a very successful start at least.
It is precisely because of the establishment of newspapers and radio stations that "The Tang Dynasty on the Bite of the Tongue" has attracted more and more attention due to the restrictions of the region and match points. Therefore, Yangzhou City is so popular.
Because of the current period, the status of merchants is still relatively low. It is naturally impossible to create a process like in later generations where local officials attend ribbon cutting ceremony. They just carefully selected two girls who could only speak well and acted as emcee.
Of course, although there is no ribbon cutting process, it does not mean that those officials will not come to participate in this event. On the contrary, after finding out which "big boss" is behind Deweilou, as long as they can get time, they will all be complete.
For this reason, even the order problem on the scene was not needed to be solved by Deweilou, so naturally there were those guys who were good at seizing the opportunity to arrange it. Just the staff sent by the government office was enough to intimidate those "Rankers" who wanted to join in the fun and make some money.
However, soon everyone's attention was attracted by the first player to walk on the stage. The nimble dress of the player was printed with the three words "Deweilou".
Chapter completed!