1397 market segments(2/2)
The segmentation of the catering market is naturally the outcome that the group will inevitably face when it reaches a certain scale.
To put it bluntly, the business needs to be diversified. To be more straightforward, it means expanding more channels.
If you try more, don’t take any tricks, what if another brand becomes popular?
And the market is down, this is no longer possible.
After all, they can’t do such behavior as someone who takes hot pot and goes to a noodle restaurant, and buys a bowl of noodles for a few dollars.
Doing so will it be possible for others to do business?
It is difficult for catering workers to start with, and it is not easy for small merchants to ask for food. Big merchants can't compete and can only sell noodles for a few dollars to make some hard money.
But you have to grab all this money, and you have really gone through it.
Besides, celebrity chef manufacturing itself is positioned as a mid-range fast food. If it is down in the market, it will affect the brand image.
So what they want to diversify is naturally upward...
Chapter completed!