Chapter 503 The Dairy Factory
(2/3 for the friend’s hardworking pants. Thank you for your friend Xiaoyi 002, Xiao Yao’s love, and the reward and encouragement of sheep’s breed)
After a complicated disinfection procedure, Liu Yunxuan and Fatty followed Raul to the production workshop.=
"Mr. Andy, because our factory has a fresh milk filling business, the testing procedures for various milk indicators have been processed in advance, and the milk delivered here can be directly used for production." Lauer introduced.
"Our equipment is all at the world's first-class level. The sterilization process uses inverted U-type membrane filtration and sterilization equipment. The sterilization rate can reach 99.9% at room temperature, and it can also effectively ensure that the nutrients of milk do not lose."
"And we will also regularly disinfect these equipment, and we have done a good job in food safety."
Liu Yunxuan nodded. He now knows why it was so expensive to build a factory at the beginning, and the automation rate in the factory was too high.
After visiting the entire process, adding ingredients in vacuum, air transport, and automatic measurement, and then cans of milk powder come out on the conveyor belt in line.
"What are the numbers under this jars for?" Liu Yunxuan picked up a can of milk powder and saw a string of numbers under the jars. Unlike the production batch number, this string of numbers is very long.
"Mr. Andy, this is the traceability code for our company," Raul explained with a smile. "Before Mr. Rodriguez went to Australia, I discussed with him how to track the quality of our products."
"Now the cows in the ranch have their own fixed numbers, and they will be divided into different batches when picking milk. We will trace them based on this batch as unit."
"Our dairy factory's official website will also upload video clips of these cows regularly every day. There are daily life and milk picking processes. As long as you enter the corresponding traceability code, you can see the status of the cows who produce these milk, so that users can feel more at ease when eating them."
Although it was the first time I had contact with Liu Yunxuan, Raul knew that this big boss didn't worry about these things at all, so he explained it in detail.
"This method is very good." Liu Yunxuan said happily, "Fatty, go back and think about it. In the future, all the products in our ranch will be done like this. This video will be posted online, so that those who buy our products can eat with peace of mind."
In the past, I had done similar things with my organic vegetables, but I was not so detailed. Such completely transparent production traceability proves that my company is very confident in the product and can also increase consumer confidence.
"Xuanzi, you're a little late. The rest of the products in the ranch have also been traced, but you just don't know." The fat man said with a smile.
The current traceability system is indeed very complete. Even in restaurants in New York, if customers want to see the growth process of those ingredients, there are corresponding video clips. However, these were created one after another when Liu Yunxuan returned to China, and he really didn't know.
"Raul, the quality and safety of products must be strictly controlled continuously and strictly, and you cannot be careless. Quality is the basic survival of the enterprise. As long as quality problems are discovered, even if production is stopped, they must be solved first. You must not let any can of milk powder or milk with safety hazards flow to the market." Liu Yunxuan looked at Raul and said seriously.
Many companies initially have strict control over product quality. However, as the product is sold, they will gradually relax their vigilance and have problems of one kind or another.
In fact, sometimes it is also the reason for the company itself. Once the brand is out, it is time to think about reducing production costs and increasing profits. But the cost is not so easy to reduce, so we can only take some unconventional methods, cutting corners and other things.
"Mr. Andy, don't worry, the cameras installed in our workshop are not to monitor workers' work." Raul pointed to the cameras in every corner and said with a smile. "Every day, there are special people guarding the various screens of the camera in the monitoring room to see if there are any omissions in work."
"And even after our milk powder is filled, the R&D laboratory will randomly select samples for re-inspection in each batch. Only when we receive their qualified inspection form will we go out of the warehouse and sell it."
"Let's go, let's go to the baby's side to take a look." After hearing Raul's explanation, Liu Yunxuan said with a smile.
I have visited the production line and I have to go to the R&D Center, the heart of the company. Now there are four laboratories in the United States in Michelle Ranch, one in the large fertilizer factory of Andy Ranch, and the other in the dairy factory. The more special cattle breeding laboratory is in Michelle Ranch. Their experimental equipment is relatively special and is also for the purpose of working nearby.
Now Professor Lille and Dreyney have moved their laboratories over. After all, there are more experimental equipment here. In fact, the capital investment of these four laboratories is a lot, but Liu Yunxuan doesn’t care. Without investment, where can the output come from?
You Baobao in the laboratory was also wearing a white coat and a mask, leading the staff to conduct testing procedures. After seeing Liu Yunxuan and the others arrive, he nodded and said hello.
Liu Yunxuan couldn't understand various instruments, bottles and jars containing samples to be tested, but he was also very excited to watch You Baobao and the others operated, which was something he had never seen before.
"Mr. Andy, in this laboratory, we will conduct nearly 200 tests and analysis on our milk sources, and all the raw materials and auxiliary materials will reach nearly 1,000." Raul continued to introduce the matter.
Although this R&D center is a relatively independent institution, he also knows the work situation in his own jurisdiction.
Liu Yunxuan was also moved when he heard Raul's introduction. It took time to check so many product items, and this laboratory not only had to conduct routine testing, but also had to develop new products. The work intensity of these people is not low at all.
"Mr. Liu, our laboratory is the top in the same industry." At this time, You Baobao, who had finished his work, also walked over and said. "Our new formula milk powder has applied for more than 20 product patents, because our milk powder is closer to breast milk."
Top experimental equipment can play a great role in the research and development process, save a lot of unnecessary time, and make the experimental results more accurate.
Liu Yunxuan’s request to Dreyney was that the closer the formula of milk powder is to breast milk, the better, because the nutritional content in breast milk is the most balanced.
"Baby, Drney is now helping to study honey projects in China. You have to support you for the time being. You can't neglect your welfare. We don't need to save money that should be spent." Liu Yunxuan said with a smile.
"After our domestic milk powder factory is completed in the future, our staff will still need to be responsible for the research and development. At that time, you will probably be responsible for the overall work there."
You Baobao nodded, and she also knew that letting herself take charge now is to lay the foundation for the future.
"Raul, how much do you think our milk powder price can be accepted by the public?" Liu Yunxuan asked after coming out of the laboratory.
"We are all using high-quality milk from the ranch. The retail price of these milk is very high, and the corresponding cost of our milk powder has also increased." Raul said without hesitation. "In addition, the quality of our milk powder is so good, I recommend the pricing range between $85 and $100."
"Of course this is just a pricing range. For specific reasons, we plan to do a detailed social survey before confirming it."
He has always been considering the price of milk powder. To put it bluntly, he still has to talk about profits. This involves a reasonable selling price. It is not that the higher the price of the product you sell, the more profits it makes, but it also depends on sales. How to achieve a balance point and maximize profits is the key.
Liu Yunxuan nodded. This was about the same price as he expected at the beginning. The reason why it did not exceed $100 was because of the psychological factors of consumers.
When people often buy products, they will also find that the prices of many products are often priced at 199 yuan or 299 yuan, so that consumers will not feel so psychologically stressed when purchasing. When they buy, they will think that it is only more than 100 yuan or more than 200 yuan, and they are still a little far from their purchasing pressure line.
If the price is 201 yuan or 301 yuan, consumers will have it, "It's more than 200 yuan or more than 300 yuan, so expensive!" This psychological illusion is actually only 1 yuan or 2 yuan.
"Okay, you can just grasp the price yourself. I guess you have investigated it for a long time." Liu Yunxuan said with a smile, "At that time, our sales channels will still be mainly Walmart supermarkets, and there are separate shelves of our company there. Just contact their person in charge in advance when it is officially launched."
Walmart Group has cooperated with it very happily, and now it has built a new branch in Jinshi. Liu Yunxuan decided that in the future, the retail in the United States will be tied to Walmart Group. One is that their sales channels are good, and the other is also a small reward for Kroenke.
Although the milk powder has not been launched yet, he is absolutely confident that it will be popular after it is launched. High-end consumers have a high recognition of their company's products. However, their current milk powder has a specific consumer group, and the sales volume may be worse in the early stage.
Chapter completed!