What does it mean to be a customer's request to be responsible for the project?

For an ordinary employee, it is undoubtedly a gold medal for avoiding death!

With Party A's appreciation, not to mention that Niu Chao, who didn't want to be sandwiched between the Advertising Department and the Economic Department, did not dare to transfer people rashly. Even if HR comes here in person, he would have to take a look.

In companies like Huaxing, which have a few hundred employees, there will definitely be some internal conflicts. Not to mention this scale, even small companies with dozens of people will be intrigue.

Management often turns a blind eye to these things.

However, if this secret conflict affects the company's business, that's another matter.

Feeling that the complexity of things had exceeded the scope he could bear, Niu Chao directly scattered.

Without the support of the Human Resources Department, Wang Yang and Dong Yinglou were bored to stay, so they had to leave the advertising department with a gloomy face.

Seeing that the trouble in front of him was temporarily resolved, Xu Youzhen hurriedly kept Liu Wenzheng and others and took them to his office to receive him.

Accepting the admiring gaze of colleagues from the department, Li Xian returned to his workstation.

What is the situation with Huaxing’s advertising department?

Huaxing used to be a simple agency with a large number of celebrity artists. In the past, most of the endorsements and commercial performances of these artists and stars were obtained through external advertising companies or personal connections.

Later, in order to prepare for listing and make the company's data look better, Huaxing simply recruited troops to establish its own advertising department.

Turn this link that originally needed to be outsourced into your own one-acre and three-point land.

Don’t the fat water flow to outsiders’ fields!

However, advertising companies are not that easy to do, with specialized in their professions, and Huaxing does not have enough talent reserves to do this business well.

Therefore, over the past year of its establishment, its main business has been providing customers with celebrity resources within the company, endorsement of advertising films and commercial performance plans.

There is no big achievements in the business, nor is there any marketing cases that can be made.

But Huaxing's quotation charges are not low.

For a long time, everyone in the advertising department has become accustomed to the pickiness and troubles of Party A.

The department has been established for so long, and I have never seen the performance of the Party A father today!

Seeing that Xu Youzhi comforted him a few words, Li Xian returned to the corner of the office area again and took out his cell phone, the other three groups of people sighed.

"Did you see what Party A's father looks like just now? I also want to be cared for by my father like this..."

"When the agency and the personnel department came to pick up the people just now, I thought it would be better if this guy left, so I don't have to suspect that I am a waste every day. But... Seeing the kind-hearted appearance of the fathers of the Party A today, I am very glad that he didn't leave. It looks so fucking to relieve the pressure!"

"If you can see the state of Party A, even if he hits me every day, I will admit it!"

"Don't talk, let me take it into the perspective of showing off my gods and experience the beauty of the peak of advertising people's life."

"Today's Party A, I would like to call him a kind father..."

drop!

Received the healing value of [respect] [admiration] [envious], 3712 points!

Sitting in the e-sports chair, Li Xian, who was a manager and screenwriter, frowned.

When did Party A become a kind father?... Shouldn't he be the son who needs breast milk?

Could it be that I have any misunderstandings about the advertising industry?

Li Xian touched his chin.

In a society with high competition and strong intra-revolution, the products of those large companies are actually not very different in terms of product strength.

The easiest thing is to take instant noodles as an example. What is more delicious than Unified ones?

There is basically no difference. Even as a loyal instant noodles user, Li Xian also thinks that second-tier brands such as Tongyi or Tang Daren are more delicious than Master Kong's.

As for market share, the crux of the problem lies in the marketing positioning and channels of the product.

Before coming to this time and space, the advertising people Li Xian came into contact with were more awesome than the other ones.

Looking at the group of workers who looked up to him with admiration, Li Xian pursed his lips.

The concept... needs to be changed!

At this moment, Xu Youzhi pushed open the office door and waved to Li Xian in the corner.

"Li Xian, come to the office."

"oh."

Standing up silently, Li Xian walked towards the aisle with the plan he had made before.

"Show your power is awesome!" "Come on!" "Show your power is a big deal this month, it depends on you!"

Accepting the rainbow fart from Wu Meng and others, Li Xian responded with a faint smile and walked into Xu Youzhen's office.

Xu Youzhi went to Li Xian for the second phase of Quanyou Food promotion plan.

I am very satisfied with the marketing of short films such as "The Beauty Behind the Misunderstanding".

Especially in the first unit starring Feng Yuanmo, at the company's summary meeting, Quanyou Food's senior management praised it. They believed that the feeling reflected in the short film fully reflects the product characteristics of the new product of snail noodles.

Some senior executives mean that they want to invite Feng Yuanmo to serve as the image spokesperson for snail noodles.

In Xu Youzhi's office, after hearing Liu Wenzheng expressing his company's ideas, Li Xian smiled and shook his head.

"I don't recommend you find an image spokesperson."

“How to say it?”

Seeing that Li Xian directly rejected the idea of ​​the company's senior executives, Liu Wenzheng was puzzled: "The first unit of the short film participated by Teacher Feng Yuanmo has received a good response. I think it is quite suitable for our product positioning."

Li Xian shook his head stubbornly.

"The significance of an image spokesperson is to enable the public to quickly accept brands and products. Teacher Feng's screen image is mainly villains, which is not conducive to quickly pulling into the psychological distance between consumers, brands and products. So in my second phase plan, I did not intend to let Teacher Feng be the image spokesperson. And as far as I know, Teacher Feng himself has no intention of being a product spokesperson. And to be honest, I always think that asking celebrities to serve as spokespersons is a risky thing. The personality of a celebrity is given by the public and may be different from his image in real life. If there is any negative news, it will have a great impact on the endorsement brand."

When Liu Wenzheng heard what Li Xian said, he smiled awkwardly.

"Just like Sun Jiawen from your Huaxing?"

"It's almost the same."

Li Xian smiled without any hesitation and handed the plan in his hand to Liu Wenzheng.

"So my idea is to create a mascot image that belongs to your company before. And present this image in the form of short films and songs. I have written the song, this is the mascot image and short film creativity."

After taking over the plan, Liu Wenzheng looked carefully.

Then, the plan was handed over to three other colleagues.

Ten minutes later.

Under the leadership of Xu Youzhi and Li Xian, Liu Fangzheng and others walked out of the office again.

"I asked the driver to pick him up before get off work, and you and Manager Xu must enjoy the glory."

"No, let Brother Xu accompany you. I'm going to record the song tonight."

He casually rejected Liu Wenzheng's invitation, and Li Xian waved goodbye to four customers in a jealous and hatred look.

With the plan in hand, he returned to his workstation.

Sitting on the e-sports chair, Li Xian raised his eyebrows when he thought of the scene when Wang Yang and Dong Yinglou came to force the palace.

It is impolite to come but not come.

Now that I have the power, I have to put the knife I need to put it in!
Chapter completed!