Today is New Year's Day, and there is a reason why Lin Wei doesn't go home. At least in Yao Yuan's absence, he thinks he should stand his ground.

For seven days starting from New Year's Day, Yuanda Electric will launch a promotional campaign.

In the previous week, the relevant cooperation and publicity contracts have been publicized through TV stations, newspapers and other media. The goods are fully prepared. Sales managers from major suppliers once again gathered in Nangang to witness this moment in history.

The New Year's Day promotion is a warm-up for the Spring Festival promotion and is also the first attempt at a major holiday event.

Yao Yuan told major suppliers that if they do well, the sales volume of one activity will exceed the sales volume of two months.

Major suppliers believe that this market exists, but the development of Yuanda Electric Appliances is already facing a bottleneck - only one store is the biggest problem.

The door-to-door delivery policy launched by Yuanda Electric has been extended to the entire Nangang area, but Yuanda Electric only has one flagship store in the urban area. Many people choose Yuanda Electric because of this policy. Once this policy is not implemented well or even cannot be implemented, there will inevitably be

affect sales.

The major suppliers didn't know what Yao Yuan had in store, so they came to Nangang to witness the situation for the purpose of clarifying the situation.

Except for those who had something to do, everyone was mobilized to the store to help. Even Duan Hanwen came over to help.

The doors opened at 8 a.m. sharp, an hour earlier than usual. Even so, there were still a large number of long-awaited customers gathered outside.

Customers came in droves, and within ten minutes, the entire 1,500-square-meter business area on the first floor was filled.

Lu Gongming pulled up a chair and placed it next to the cashier and stood up, holding the "Big Loudspeaker" in his hand. Looking at the crazy scene of people crowded together, his heartbeat suddenly accelerated.

There has never been such a crazy scene.

It’s only around eight o’clock in the morning!

He calmed down his excitement and listened carefully. Most people in the noisy store had leaflets or newspapers in their hands, asking similar questions:

"Can newspapers be deducted fifty yuan?"

"You said flyers are okay too!"

"Can I deduct fifty yuan from anything I buy?"

There are also those who fish in troubled waters: "If I don't buy anything, can I exchange the flyer for fifty yuan?"

…

The theme of the whole promotion is that if you have advertising information on promotional activities, such as newspapers and flyers, you can use it as a 50-yuan cash coupon, which can be spent as money at Yuanda Electric.

This is a bombshell!

In the past week, sales of Nangang Evening News have increased tenfold!

A limited number of flyers were even resold for a time!

A simple promotion method that was commonplace in later generations ignited the consumer passion of the people in Nangang.

Yao Yuan underestimated the appeal of 50 yuan in this era. Attraction and purchasing power are directly proportional.

This is the lowest price in the Nangang home appliance market, plus a seven-day return guarantee and a one-year warranty. Now there is a 50 yuan discount. It is the New Year's Day holiday where consumption is booming. People who were still waiting and watching no longer hesitate -

I have to buy it anyway, why not buy it now that I can take advantage of it?

Then this crazy scene appeared in front of me.

The reporter of the Nangang Evening News stared at it dumbfounded. It took him a while to recover, and he raised the camera in his hand to take pictures. A quarrel broke out at the color TV counter. It was caused by the crowding of people. The reporter of the Evening News was anxious.

, not caring much anymore, climbed up to the counter and stood up to take pictures.

These materials are simply nuclear weapons grade!

The last time such a scramble happened was after the supply system was abolished, a large number of farmers and citizens without bills poured into department stores and supply and marketing cooperatives, causing these two units to collapse in just one day.

Fang Yu, who had been promoted to sales supervisor, and a group of colleagues were frightened by the dense crowd of customers. Fortunately, they were well-trained and quickly reacted, maintaining order, paying close attention to placing orders, and started working like crazy.

The policemen at the police station who were helping to maintain order outside the door were dumbfounded. They quickly went back to report to the police station personally and asked for support. If there was a stampede, they would have to walk around without food.

The first issue that came to Lu Gongming's mind was safety. He decisively ordered: "This won't work, Manager Sun! Open the spare waiting area on the second floor! Lead some people up there!"

"yes!"

Sun Qin immediately led the emergency team into the battle and began to divert customers one by one to the waiting area on the second floor. There were also some samples on the second floor, but they were not as formal as the first floor, and because of the time constraints, they were not decorated like the first floor.

.

After the warehouse was used for a period of time and moved to a dedicated warehouse not far away, the space became vacant.

Yao Yuan asked to decorate this place in case the first floor is not enough.

At that time, everyone thought Yao Yuan thought too much.

The first floor has 1,500 square meters, nearly three acres of land, how could it not be enough!

Judging from their sales experience in the past period, the first floor is fully capable of handling the most popular scenes.

Unexpectedly, less than half an hour after opening the door, the first floor was already packed.

The big boss still has the foresight.

However, this is still just the beginning!

The spare waiting area on the second floor was fully activated. Some impatient customers gathered around the home appliances that were simply placed against the wall and asked questions. Suddenly, Sun Qin's emergency team was also swallowed up by the tide of customers, so he simply started driving.

Come alone.

A middle-aged man who got up in the middle of the night and rushed over shouted, "Girl! I'm from Anhai! Are you responsible for delivering the goods from Anhai? Is it free?"

"Yes! Why do we offer free delivery to urban areas? Our Anhai belongs to Nangang, so why don't we offer free delivery!?" Someone echoed.

Customers in the urban area said, "You are far away from Anhai and we are close to the urban area! There are costs for doing business, so we can't deliver goods to you at a loss, right?"

"It's just that, the profit is already small, and if you add the transportation fee, you won't be able to do business anymore."

It was about to start a quarrel.

Sun Qin quickly raised his hand to stop him and said loudly, "Dear customers! We made it very clear during the promotion that as long as it is in Nangang City, we will deliver it for free! It is all in the flyers and newspapers in your hands, no.

If you believe it, you can take a look!”

"As long as it is delivered to the Nangang area, it will be delivered for free, no matter where the household registration is, without any other conditions! This is our feedback to the people of Nangang from Yuanda Electric!"

The crowd cheered.

Someone who responded quickly suddenly asked, "If I were from another city and asked you to deliver me to the Nangang area, would you deliver me?"

Send it to the edge of the city, and then find a car to take it back. The distance is so close that you can save a transportation fee!

Sun Qin couldn't help but glance at the man and said with a smile, "Comrade, your idea is great. I can answer you clearly, it's absolutely okay! As long as it's within the Nangang area, it will be delivered for free!"

The man held his chin up, proud of the idea he had come up with.

The big boss guessed right, there were customers from other cities coming all the way.

Outside the door of the conference room over there, representatives from the suppliers were all there, and they all heard what Sun Qin said.

The general manager of Qianbao Refrigerator, Zhang Jing, came here. This was the first large-scale event for their Qianbao Refrigerator since it was introduced to Yuanda Electric. He was not at ease unless he came to see it in person.

Zhang Jing frowned and said, "Anhai County is in the south, 160 kilometers away from the city. What does Yuanda Electric plan to do?"

Everyone understands what he means. The little profit that Yuanda Electric makes will basically be swallowed up by transportation fees.

Li Mei of Midea Electric said, "Mr. Yao may want to give up profits in remote areas. As long as he does not lose money, or not lose much, this business is worth doing."

"Yes, there must be only a small number of customers in remote areas. Mr. Yao did this to build Yuanda Electric's reputation and enter the Anhai market without losing money. It is a very smart approach." Rong Sheng

Rong Hao from Electrical Appliances echoed.

Changhong's veteran Jiang Baoguo smiled and said nothing, while Fang Dezhong of Meiling Electric did not think so much. As long as his profits were preserved, it was their business to do what Yuanda Electric did.

Zhang Jing was not familiar with Jiang Baoguo, but he was an old friend with Miss Dong from Gree. He asked, "Miss Dong, what do you think?"

Gree's status is special. Among so many suppliers, Gree is a staunch supporter of Yuanda Electric and the first to stand up to support delivery first, payment later. During various changes during this period, Gree has never changed its policy.

.

Everyone knows that Yuanda Electric respects Ms. Dong’s opinions, and Ms. Dong knows Yuanda Electric best.

Miss Dong smiled and said to Jiang Baoguo, "Let's ask Manager Jiang to talk."

Jiang Baoguo smiled and waved his hand, "No, no, no, no, I'm just here to watch the fun, I don't have any ideas."

"Manager Jiang is wrong. It's winter, and our air-conditioning factory is here to watch the excitement, but winter is the peak season for color TV sales." Miss Dong said with a smile.

Naturally, there is no need for air conditioning when the weather gets cold, and this kind of big item is not affordable for ordinary families. TV sets are different. The colder the weather, the better they sell. With everyone stuck in the house, they have to find something to do. For TV sets,

The need becomes more and more obvious.

"Haha, we are making refrigerators. Let's talk to Manager Jiang." Zhang Jing said with a smile.

Seasonal issues are what Zhang Jing is most worried about. Yuanda Electric has asked them for 10,000 refrigerators, which will be delivered in batches and settled in cash. The problem is that these 10,000 refrigerators are not produced in one go, but will last for a long time.

, if Yuanda Electric’s sales are slow, the manufacturer will definitely be affected!

Qianbao Factory was already producing at full capacity. Zhang Jing took the gamble, and his heart was naturally filled with excitement.

Jiang Baoguo looked at everyone, hesitated, and said helplessly, "Okay, I'll just talk about my opinion. To be honest, I don't understand why Yuanda Electric suddenly expanded the scope of free delivery."

"Just now, Manager Li Mei and Manager Rong Hao believed that Mr. Yao's purpose was to build the reputation of Yuanda Electric in remote counties and cities like Anhai and to enter the market in these places. I personally think that these are not the main reasons."

"The basis is very simple. Yuanda Electric has placed advertisements on CCTV, local stations, and newspapers. I dare say that, let alone the Nangang area, even nationwide, anyone who has watched the News Network must know Yuanda Electric. Therefore,

Publicity is not the main reason, but publicity is to enter the market. The two are actually the same thing."

After all, it was an old salesman. After Jiang Baoguo analyzed it, everyone thought thoughtfully and nodded in agreement.

Jiang Baoguo shook his head slightly and said, "However, I can't figure out why Yuanda Electric would do this."

"Is it really like they said, giving back to the people of Nangang?" Li Mei couldn't help but said.

Fang Dezhong smiled and asked, "Do you think it's possible?"
Chapter completed!