Chapter 723 Selling Brands
Fang Jingcun and his Strategic Planning Department focus on the assessment of the business environment in the mainland and tracking the political situation in the East and the tracking of Fu Song’s personal explanation this year.
However, in addition to this, Fang Jingcun also took the initiative to open up the mainland's corporate consulting market through Yuanzhi Public Relations Company and took over more than a dozen projects of different sizes in many cities in the mainland.
Wu Zhiyuan and his legal department did not do anything else this year, and they mainly managed the offshore patent company for Fu Song.
In Fu Song's long-term plan, this offshore company dedicated to holding patents will only become more and more important.
The most important value of a company is the brand and the other is patented technology. In the future, Fu Song will divest all the group's patents from the parent companies and transfer them to this offshore company.
In this way, on the one hand, the intellectual property rights of trademarks and patents can be effectively protected from drastic changes in the commercial market, such as malicious mergers and acquisitions, parent company bankruptcy or creditor claims of parent company creditors. On the other hand, Fu Song can effectively control its parent companies through this offshore company through the continuous authorization of trademarks or patents, especially several parent companies abroad.
The most important thing is that if all his industries go bankrupt one day, he can at least be a hooligan with the patents held by this offshore company. He may not be able to be rich or powerful, but there is no problem with having enough food and clothing.
The retail division led by Xu Chaoyang should be the best-performing division among all the divisions of Vision Group. Although the profit in the first half of this year was not much, only US$80 million, Xiangjiang's local operating income will be nearly US$1.4 billion. In addition, the operating income in Southeast Asia, New Zealand and Australia is also US$800 million.
In addition, Xu Chaoyang also made his business to the mainland, and established a joint venture in Shenzhen and Guangzhou, dairy products factory and cold drink processing factory.
The two-day meeting was originally planned, but because there were not many problems, it ended in just one day.
However, Fu Song did not intend to change the meeting schedule, nor could he change it. If he changed the schedule after each meeting, he would probably be scolded to death by the people below.
For the remaining day, Fu Song arranged for them to visit and inspect everywhere, without limiting the location and time. The Secretariat would communicate and coordinate with them in advance, and the inspection would take as long as they wanted.
During the meeting, Chu Linlin was undoubtedly the busiest person. While taking care of the meeting site and doing a good job in logistics, she also arranged to receive the next person to attend the next meeting.
After settling Feng Baoguo and his group down, Chu Linlin was about to leave and planned to report to Fu Song about the preparations for tomorrow's meeting, but Feng Baoguo quickly caught up.
Seeing this, Chu Linlin asked quickly: "Mr. Feng, do you have something to do? If there is something inadequate to the hospitality, just mention it."
Feng Baoguo waved his hand and said, "No, no, the hospitality was very good. What, Secretary Chu, I'm going to tell you, I'm worried now and I'm not sure."
Chu Linlin immediately understood his purpose of stopping her, and couldn't help but say a little funny: "Mr. Feng, why don't you call Mr. Fu and ask him to have a meal together?"
Feng Baoguo smiled bitterly and said, "Forget it, it's also a knife tomorrow that stretches out his head and shrank his head. Secretary Chu, then I won't bother you anymore, you're busy."
Looking at Chu Linlin's back as she left, Feng Baoguo shook his head gently. This little girl is not old and her tone is too tight.
The next day, Fu Song came to the venue and shook hands with Feng Baoguo. Seeing him holding two dark circles, he asked with a smile: "Did you have insomnia last night?"
Feng Baoguo said angrily: "It would be strange if I could fall asleep!"
Fu Song laughed and said, "Okay, I won't scare you anymore. Yo, isn't this Dr. Yan? Dr. Yan, I didn't expect that we will meet again here."
Yan Xue saw Fu Song reaching out her hand, she hurriedly held it, and smiled and said, "Mr. Fu, I didn't expect it."
Fu Song said: "No matter what, I am very happy that you can come to Vision Group. Lao Feng, honestly explain, how did you trick Dr. Yan from here?"
Feng Baoguodao: "Do you still need to cheat? She cried and shouted that she wanted to come. I can't help but want it."
Yan Xue blushed and defended: "It's mainly professional, well, of course the salary is also high."
Fu Song shook hands with the rest of the people one by one again, and finally found Yu Sheng was there, and wondered: "Why are you here to join in the fun?"
Yu Sheng laughed and said, "Director Fu, I am now the captain of the transportation team of the business department. Mr. Feng asked me to come to the meeting as well."
Fu Song turned his head and asked Feng Baoguo: "You can't let him be the captain for my sake, right?"
Feng Baoguo almost came up in one breath, "You said before that I didn't dare to promote talents. Now that I'm promoting them, you said that I'm not like you."
Fu Song looked up and down at Yu Sheng. Is this guy a talent?
Yu Sheng straightened his chest and said with a back: "Director Fu, let me tell you good news. I've been admitted to the University of Power Savings."
"Yohe, is it true or false?"
"Of course it's true, am I lying to you?"
"Yeah, it's done, do it well!"
The meeting on the first day was mainly conducted by executives to report on work, farm, feed, breeding, grain and oil processing and other businesses, and each was a series of work.
Although there are many problems, in general, the few things I explained during the last meeting were implemented well.
Especially in the second half of this year, Feng Baoguo introduced more than 20 masters and doctoral students from the Chinese Academy of Sciences system and major universities, and formed a scientific research team and research institute directly under the business department. There are currently three scientific research projects, namely veterinary drugs, aquatic vaccines, enzymes and microbial feed additives. There are six or seven scientific research projects planned to be carried out.
The next day, Fu Song became the protagonist of the conference.
"I was still very pleased after listening to your reports yesterday, but due to time constraints, I won't talk about the results, just talk about the problems."
Feng Baoguo was nervous and talked about the problem as soon as he came up. Is there too many problems that he had to talk about all day?
"The first problem is that the horizontal communication between the business unit and other business units is not smooth. For example, you purchased breeding equipment from other manufacturers. I think you can entrust the mechanical equipment business unit to develop and produce. Of course, you cannot bear the blame, and it is also the headquarters to bear the responsibility. Therefore, the headquarters will carry out resource integration work in the future..."
"The second question is that besides the big feed, you don't even have a single flagship product or a famous brand product. I have always emphasized in the past, and now I also emphasize that selling products is worse than selling brands, and selling brands is worse than selling standards. We are still far from selling standards, but by selling brands, you can still get it."
Chapter completed!