Chapter 111 Industry Analysis
Not to mention the media circle, even netizens who are active in Zhongzhou know that Taojingshan is an extremely low-key business tycoon.
While other group founders and executives are keen on sprinkling chicken soup every day, this person, apart from cooperating with Zhongzhou's official, rarely appears and is rarely photographed.
Under its leadership, the same is true for Peachtree Group.
Not to mention anything else, the official spokesperson and voice channels of the Taoshu Group headquarters often occur in a silent state that may even be based on years.
It can be said that whether it is the creator of this group or the group itself, they adhere to the principle of being able to be low-key.
But it is precisely because of this that in an environment where the helms of other major groups and executives frequently make comments, this group has actually increased its reputation in Zhongzhou.
However, this also led to the media and netizens becoming more curious about this group.
This is manifested as Taozui was extremely tragic when she complained about Taoshu Group, which is her father's company.
After all, he has an inherent connection with Taoshu Group, and he is a hot searcher, so he complains about the topic of Taoshu Group, which is quite attractive to traffic.
Taoshu Group landed on Xingmeng.com and even "exposed" the layout of Beizhou's primary industry to support Taozui, which is also a rare topic.
In this way, Tao Zui's short comments under a video also successfully broke the circle, causing huge discussion outside of Star Dream Network.
The media pursues public opinion, and it doesn’t matter where it is hot, but the media and netizens who are determined to pursue popularity obviously do not realize the seriousness of the problem.
In other words, these outsiders did not care too much, and the things revealed in that video were actually not that simple.
Group Buy Network Headquarters Conference Room:
“…I don’t think we have to worry too much.”
The man sitting at one end of the long conference table turned to look at him: "Tell me, look."
“Our price advantage.
Through big data analysis, most users of online shopping are actually those who spend an average of less than 100 yuan per month and only buy some cheap clothes and daily necessities.
For those high-quality users, they are more concerned about brand direct sales networks, physical store online platforms, and some luxury imitation channels.
This group of users has good quality, but the inertia of online shopping is not easy to change.
Therefore, the platform of Xingmeng.com combines many factors, and I think it should be positioned between these two types of users, that is, those who are willing to spend more money and buy daily necessities with guaranteed quality.
In other words, its positioning should be a niche consumer platform, which is roughly the same as that of Xingmeng.com.
So we should face this very promising opponent, but not all, but the part where we overlap with their user groups.
For these users, we can slowly launch some normal activities, or recommend resources to tilt towards the direct stores of some high-quality manufacturers, and urge these merchants to develop similar sales strategies.
For the highly competitive manufacturing industry, I believe that this requirement can still be met.
These activities and stores are also conducive to our reputation growth and the conversion of low-quality users to high-quality users."
The middle-aged man sitting at the top did not comment too much, but looked at others.
Dabaosi gave the test questions, and it would be impossible not to speak at this time, so it was no different from admitting defeat to his competitors on the spot.
“I think we should pay attention to this shopping platform.”
Without waiting for Dabaosi to wink, the industry elite said directly: "We should pay attention to one issue, that is, the impact of this model on enterprises and manufacturers.
Those big companies are fine, I think this is an opportunity for some small manufacturing plants.
Judging from Zhongzhou's current industrial capabilities, it can be said that the quality control of most products is no longer a problem. As long as the price is reasonable, the difference between the products of large manufacturers and similar products of small manufacturers is not much different.
And this part of the difference can be smeared by price.
As long as there are operators of small factories who are willing to appropriately demand the quality control of their own products, logging in to this platform will be a very rare opportunity for them to rise.
The second is that although the prices of products on Xingmeng.com's shopping platform are a little bit high now, it is built on Taoshu Group that has no shortage of sales, and their factories have to temporarily hire people to act as customer service and package delivery workers.
Once those small factories organize certain customer service and packaging capabilities and rush in, as long as the sales volume can maintain the operation of the factory, then the factory distribution model of Xingmeng.com's shopping platform will inevitably make their prices close to the ex-factory price.
This price is very advantageous, after all, there is a lack of online store link.
So now I think the most important thing is that Xingmeng.com treats these small businesses and small factories, that is, whether Xingmeng.com will release these small businesses.
Once the review standards of Xingmeng.com are reachable by most of these small businesses, then Xingmeng.com's shopping platform is likely to be the next cheap goods shipment platform.
It may form an ascending spiral with the rapidly increasing users of Star Dream Network, which is what we should pay attention to most."
Another nodded: "I think Zhumeng Group is very likely to approve small manufacturing companies, because no matter how this website will make a profit in the future, its model now has almost no profit margin.
In other words, judging from its current settings, this is a b2c shopping platform that highlights the platform's functions, and both enterprises and consumers are indispensable.
And I personally think Taozui doesn’t plan to use this platform to make money, just like the Yuanmeng platform and Xingmeng.com.
Because he still has the skills of Happy Man, he can ignore this little money at all.
Once the scale is formed, the energy generated by the combination of this online shopping platform and Xingmeng.com will bring him great public opinion influence and sales influence.
Taojia is not short of money, and even if it uses a small part of the income of Happy Man, they can still support these platforms, so they have a complete motivation to do so.
I think this is a layout. Taoshu Group focuses on the physical field and has even begun to go out of Zhongzhou to other states, while Zhumeng Group is engaged in network technology and various platforms.
Then, by combining these two, the Tao family’s father and son’s energy and voice in Zhongzhou will be greatly enhanced.”
After the man finished speaking, the decision-maker sitting at the top nodded: "The size of Taoshu Group is indeed not suitable for deep cultivation in Zhongzhou's public opinion position, but unexpectedly, another Zhumeng Group has emerged and started to lay out the public opinion field.
Chapter completed!