With Chen Yi's decision, Yixin Pharmaceutical, a subsidiary of Yixin Group, has caused a lot of trouble after it no longer uses celebrity endorsements.

"Brother Yi, why did you decide not to endorse celebrities? Isn't this possible to accelerate development?" Song Kexin said in confusion.

"Kexin, you have to know that industry depends on development, and after all, it is only in terms of products. Only when the product is strong can it be qualified to develop. Besides, the company is originally working with the military. Even if the market temporarily decreases, it doesn't matter. It can increase the supply of the military. Anyway, it won't suffer any loss. It's also making money. I don't want those guys who can make money by showing up. Do you think so?"

"That's true, but forget it. Since it's Brother Yi, you decided, I naturally support it. These celebrities are also trying to commit suicide. The endorsement fee is getting higher and higher day by day. It seems that the company is their ATM, so we should punish it carefully."

"That's right, look at the researchers who have made real contributions. They don't have much income. It's really inappropriate in China. This is obviously not in line with relative interests. You must not be lenient when it comes to making a decision." Chen Yi said directly. For these celebrities, especially relying on their so-called appearance, what qualifications are there to get the money? If you are really qualified, they are still those old actors who know how to temper their own actors, and they have some qualifications.

"I understand, then that's it. I will tell my grandpa and the others, and I believe I will observe this matter again."

"It's up to you." Chen Yi nodded, then hung up the phone after saying a few words and continued to do his own thing.

"Brother Yi, what should I do next?" Wang Yunyan leaned against him, her collar wide open and her face flushed.

"Next, we will naturally do it, hahaha." Chen Yi picked up Wang Yunyan and walked into the lounge. A moving and pleasant voice sounded quickly. It was so tempting that it made people feel shocked. It was so comfortable.

Yixin Group is definitely doing what it says. Those entertainment companies have no way to condemn it, because the State Administration of Radio, Film and Television immediately issued a new order to properly handle the relevant expenses of celebrities and not to commit fraud, otherwise it will be strictly dealt with.

Even large entertainment companies were shocked. How could this be possible? How could they tell the people from the State Administration of Radio, Film and Television to come forward? But in fact, it is an indisputable fact. They poured a basin of cold water on them.

"Our company will decide to increase research funds and reduce external publicity funds to do things that benefit the country and the people. There is no need to exaggerate it. Products with strength are truly good products. No matter how fake ones are without strength, it is useless. I believe that the people's vision is bright. I only represent all employees of Yixin Pharmaceutical to work hard to develop new drug liquid products so that the broader people can enjoy health."

Another news was released on the official website of Yixin Group, and it was just a video recording of Wang Yunyan, which was just a reiteration.

This decision made many people understand that this is the real thing of Yixin Group and will never compromise. This is the fact.

"I'm so confident. If only we had such a product, we would definitely make the same choice."

"No, this is not enough. It requires huge strength behind it. Only with this strength can you be qualified."

"Yes, yes, this strength is truly qualified. Whether it is in front of the stage or behind the scenes, it requires huge influence. Although Yixin Group has only been established for less than a year, I believe that as long as someone is interested, they can know that their background is definitely beyond our imagination. Otherwise, how could a yearly income of tens of billions of dollars be without any obstacles, which is unreasonable."

"Yes, it seems that we have underestimated this Yixin Group. By the way, it is said that there were troops who moved in before?"

"Yes, there was news that the army had entered Jiuling Mountain before, but after Yixin Group started a business in Jiuling Mountain, it slowly disappeared. Now that I think about it, this Yixin Group will not have anything to do with the military, and it looks quite a bit."

"Yes, this is true. If there is any connection with the military, wouldn't it be destined to collapse."

"That's right? You have to know that our country has millions of troops. If all of them use Yixin Pharmaceutical's products, then?"

Many people were shocked by this, because in this way, Yixin Pharmaceutical's profits may increase a lot. No wonder they don't care about the so-called external propaganda. With the guarantee of the military, even if it is fully supplied to the military, it is enough. Moreover, Yixin Group is far more than this foundation, because Jiuling Mountain is a private territory and the state gives it to its behind-the-scenes boss, Chen Yi's territory.

This is incredible. You should know that since the founding of the country, there has been no fiefdom. Now, if one person thinks about it, there will be problems. No one knows whether there is any problem, because no one will tell others that the entire Jiuling Mountain was sealed up, and the entrance is only the main gate of Jiuling Mountain and the gate of Yixin Group.

Of course, there are not no spies who want to steal intelligence, but in the end they are taken away by the police. They are all taken away in a daze. They don’t know where they are, and they are already in front of the police. This is still light. After all, if someone beats people to death in private territory, it is really hard to say, especially if you enter secretly. Once you resist and conflict occurs, you can defend yourself.

This is clearly stipulated in the Chinese Constitution that private property is sacred and inviolable, especially illegal entry into the house, which will definitely be punished. Especially once the invader dies in a fight, it will be in vain. It is illegal in itself and even the police will not care about it. Sometimes the law can protect people, as long as it does not commit suicide.

Because of this, these people taken away by the police are considered lucky. No one goes straight or goes horizontally, they are dead. Even the police can only do after-care work. Maybe they will bury the bodies in the mountains and make them fat, and no one will care.

Chen Yi still knows some of these things, so he never cares about them. What else can he say when he seeks death?

Against such a big background, those entertainment companies dare not be arrogant anymore. Seeing the brands of Yixin Group are all taking detours.

Because of people taking the lead, there are naturally some people who have to do something and want to reduce the endorsement fees of celebrities. Many industrial groups have joined forces, and these large companies are all extremely powerful. In fact, even if they have extraordinary backgrounds, they lacked absolutely powerful leaders before. Now, what can they be stronger than him? So they all started to issue statements.

As a result, many celebrities in entertainment companies are suppressed again and again. In addition, these companies are not bad in strength and have strong behind the scenes. What else can I say? Just suppress them directly. No one will think that one has more money. Besides, those who do business in the industry need a lot of money. If you use this step of expenses, it might be better.

Many celebrities are frustrated, but there is no way. These big companies and big enterprises have joined forces, and Yixin Group takes the lead. What can they do? Moreover, Yixin Group’s poverty-stricken household fund is even more popular with the people. Each household is issued a real certificate and will be listed on the official website to let everyone pay attention, rather than commit fraud. This is the fundamental reason.

The first thing that happened was Meng Haiyun. Who made him dare to touch the brow of Yixin Group? But he was seriously injured and his popularity was severely hit. Then other related stars were all severely hit, which made many ordinary people absolutely inexplicable, but they were very relieved, because they also understood the decay of these stars, and it was time to attack them well.

Compared with the positive image of Yixin Group, it is a transparent and transparent decision, which makes many industrial companies see the power of this move. Although they know that this is a constraint on themselves, it is also a good direction. Let more people supervise and let more understand that everything needs to be developed together, not something that can be accomplished by one. This is meaningful.

The same is very direct to helping disabled poor households. Try to help their children or themselves to survive and work hard to get rid of poverty. As for disabled people, they can only do their best to make their lives and make them live well, and there is no shortage of this money.

After comparison, many industrial companies have also begun to invest in this area, which has a good effect on the positive image of the company. It drives the company's well-intentioned product sales and is also worth promoting. In fact, when compared with the so-called celebrity endorsement fee, there is no difference in benefits, but the effect is two extremes, so there is no need to say too much.

Chen Yi was very satisfied with this. It would be better if this was the best. I hope that China's industry can continue to develop instead of relying on celebrity publicity. What's the point of cheating? Only by being honest and intimate, everything cannot be generalized, but it also needs to be properly stopped. In fact, the distribution of wealth is becoming increasingly unbalanced, and it is too easy for celebrities to come.

Especially nowadays, all of the stars have no acting skills, and they have no sincerity at all. It’s really good to have this money. I still think that life in a decay does not need to pursue better acting skills. Seniors are all tempered in hardship, but juniors are enjoyable and comfortable. Such a sharp contrast is indeed a headache. Actors who are truly capable cannot become stars.

He didn't say much about this. Since he chose acting, why can't he do his own thing well? He just wanted to take shortcuts. This is really good. No industry has absolute success, especially success without going through hardships.

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Chapter completed!