Chapter 68: Leader of Online Games

The "Legend Christmas Carnival" was undoubtedly a success. Not only did the senior "Legend" players who came to attend the event return home with a full load of content, but it also promoted the next project of "Legend". Although the official announcement was also effective, the cooperation with these veteran players

The effect of publicity is naturally better. After all, the players who came to participate this time are all elites from various servers. They are either the president of a guild or the core members of a certain family. It can be said that they are all very important in the game.

figure.

A word from these high-level players is sometimes far more effective and useful than an official statement.

However, the only regret of this "Legendary Christmas Carnival" event is that Lin Feng's first kiss after his rebirth was ruined again. Just when Lin Feng took advantage of the family heirloom - a nonsense, but it moved Li Zhiyou - Yu Wei, he wanted to kiss

When he was in Fangze, he was unexpectedly interrupted by a staff member who was about to call it a day, which made Lin Feng very unwilling. However, the two of them had officially established a relationship, and there would naturally be more opportunities for them in the future.

Unfortunately, until the end of 2000 and the beginning of 2001, Lin Feng never had this opportunity. The main reason was that both of them were too busy. Apart from having dinner together every day, the two of them had almost no time to interact.

, they are not like a couple who have just established a relationship. Fortunately, Li Zhiyou is very well-behaved and sensible. He knows that Lin Feng's company is currently in the startup stage, so he does not get emotional. Instead, he obediently waits at home for Lin Feng to come back and prepares a midnight snack for Lin Feng.

Then went to bed.

This made Lin Feng very moved. He sighed that life was like this, what more could I ask for!

In December, Lin Feng Chu City's Internet City, barbecue restaurant, and scented tea processing factory brought a total net profit of more than 700,000 yuan to Lin Feng. Due to the joint suppression of the Qidian fast food chain by two global fast food chain leaders, this month only brought Lin Feng a net profit of more than 700,000 yuan.

It brought in a revenue commission of RMB 820,000, and since Lam Feng has not done any advertising, the short-term popularity in the early stage gradually faded from the public’s attention due to the overwhelming advertising campaign of McDonald’s and KFC. Without a good strategy, the business will inevitably

It will continue to be depressed. Although it will not go bankrupt, it will definitely cause hesitation among franchise stores in the future.

Immediately, Lin Feng signaled Liu Yingying to notify branches across the country and sent people to Chu City for training again. This time Lin Feng decided not only to make Western fast food, but also Chinese fast food. Not only did he introduce fried dough sticks and soy milk into fast food restaurants, he also provided rice set meals, etc.

services to resist price cuts from McDonald's and KFC.

As for advertising, Shanghai Oriental TV's "Super Girl" is still in final planning and is expected to start nationwide after the Spring Festival. Therefore, Lin Feng decided to use the existing resources at hand to carry out comprehensive advertising on "Legend" and Dingdang.com

, the slogan is - Chinese nutritious fast food, nourish your stomach.

What surprises Lin Feng is that the advertising contract signed by Dingdang.com this month will last for half a year and will bring Lin Feng no less than 7 million in advertising revenue every month. As Dingdang.com continues to become popular, this number will

Will continue to increase. Think about NetEase and Sina, the advertising revenue in a quarter is tens of millions of dollars. Although Dingdang.com is not as good as these portals, it is not far behind. Lin Feng is confident that the revenue of Dingdang.com will be

It greatly exceeded everyone's expectations.

And this is not the only profit brought by Dingdang.com. The third-party guarantee platform launched by Lin Feng also withheld payment for three days, which also brought tens of millions of working capital to Lin Feng. However, there is also bad news.

Although Lam Feng provides a third-party guarantee platform, transaction disputes are still inevitable.

For this reason, Lin Feng specially established a Dingdang.com arbitration group to be responsible for resolving disputes between buyers and sellers. This can be regarded as easing the most important contradiction of this online trading platform.

Of course, the real huge profits are in the online game market. "Legend" brought Lin Feng a gross profit of more than 62 million yuan in December, which was unimaginable by anyone. As of 24:00 on December 31, a total of "Legend" has been registered

It has more than 8 million members. According to statistics, each member account has at least one consumption point card on average. This number alone is amazing and enviable.

Looking at the financial statements in their hands, Liu Yingying, Wu Zhaopu and others were all amazed. China's online game market is really a gold mine. No wonder so many companies are trying to squeeze in now.

In the final settlement, in addition to the nearly 10 million in working capital of Dingdang.com, Lin Feng still had more than 58 million in working capital. This made Lin Feng confident and decided to go to Japan in the near future to discuss "Magic Baby" with Squareenix.

agency contract.

After investing 20 million yuan to add servers, "Legend" can now satisfy 500,000 people playing online games at the same time, and will continue to expand at the rate of launching 8 servers in one zone every week. Lin Feng has only one ambition for "Legend".

To become the first online game in the Chinese market with more than one million people online at the same time.

In 2001, January 1st finally arrived. "Millennium" by Shengda (a typo on purpose) and "Paradise" by Jiucheng (a typo on purpose) were put into full public beta. On that day, according to statistics from both companies, the number of people online exceeded 5.

More than ten thousand people.

But at the same time, "Legend" officially launched the dart mission on this day. Due to the holiday, at noon, the highest number of people online in "Legend" exceeded 300,000, and this number is mainly due to the server being overcrowded, including the one that was just launched that day.

There are only 8 servers in 1 area and 72 servers in 9 areas, which simply cannot satisfy everyone’s enthusiasm for gaming.

And another point is that after Lin Feng launched the windowing of "Legend", many players who had reached level 40 began to upgrade to alt accounts, leading from large accounts to alt accounts, which made the already crowded server even more crowded.

However, Lin Feng did not take the advice of Cui Mingze and others and immediately open additional servers. No need, maybe this will temporarily lose a group of players. Some players who cannot squeeze into the game can only play "Millennium" or "Paradise", but

For Lin Feng, the advantages far outweigh the disadvantages. Only when these two games become popular can they attract the attention of cheat makers. When there is a market for plug-ins, crazy Trojan horses and account theft will appear. By then, Lin Feng will launch

The "Second World DNA" has been prepared, and Dongfeng is making a lot of money from it.

As for whether these two games will become popular, Lin Feng is not worried at all. Because "Legend" has a legendary goddess, as long as Li Zhiyou is around, players' loyalty to "Legend" will not only be in the game, but also Li Zhiyou's charm.

Tightly captured the hearts of players.

Compared with "Millennium" and "Paradise", although they also hired showgirls and launched their respective spokespersons, although they are also rare beauties, there is a fatal difference between them and Li Zhiyou. Li Zhiyou endorses a game every time

Or products, they will understand the culture and connotation of the products they endorse, and decide their own endorsement style based on its culture and connotations. According to Li Zhiyou, this is a professional quality.

On the contrary, although the spokespersons for the remaining two online games are beautiful, they do not have much recognition for the games they represent. Moreover, when they perform, their expressions are stiff and the smiles on their faces are too fake, giving people an unreal feeling.

Comparing the two, Li Zhiyou naturally won. Besides, Lin Feng also has a series of means to push "Legend" to a higher peak, but he is not in a hurry and takes his time. The game empire that Lin Feng wants to build is not just a game.

If it can be done, it is better for now to let a hundred flowers bloom and let other online game companies help Lin Feng expand the market, and then Lin Feng will dominate the world again.

This is the so-called borrowing a chicken to lay an egg.
Chapter completed!