Chapter 1571: One company makes the most money

What Lam Feng said is really hateful. He clearly called on all those who are interested in serving children to join "Lin Feng Sports Goods Company" to serve children, but this is just poaching under the guise of serving children. Top of mind

With this aura of charity, no matter how Lin Feng tries to recruit people, the outside world will not be able to say anything.

There are only two ways to counter Lin Feng's move: one is to also carry out charity activities, but this aspect involves many problems, especially with Lin Feng here, it may not be that easy to do charity; secondly,

The second option is even simpler: increase the signing bonus and use high salaries to attract the players, so that the players have no worries.

No matter which method is used, the two methods are actually the same - money! These are things that must be spent. Nothing good can be done without spending money. However, the situation of each company is different, including Nike, the largest brand in the sporting goods market.

, the turnover last year was just over 10 billion U.S. dollars. Although this industry is very profitable, if Nike is compared with Lin Feng, who just won a total of 30 billion U.S. dollars from the Emperor of Japan, it is undoubtedly an egg.

Hit a rock.

But if you don’t do charity, then just wait for Lin Feng to poach all the stars around the world. Although this may cause the economic chain of Lin Feng’s sporting goods company to collapse directly, Lin Feng has no need to sign all the contracts.

Stars are just signing the most popular athletes at the moment. By then, Lin Feng will have Beckenham, Messi, Cristiano Ronaldo, Jordan, Sharapova, Liu Xiang and others, and Nike and Adidas will only have Bale.

Bartov, Defoe and the like are ridiculous.

At that time, Nike, Adidas and other companies can only watch as Lin Feng monopolizes the sports goods market worth hundreds of billions of dollars every year. This is something that Nike and Adidas cannot tolerate. Therefore, they must fight back. While Lin Feng is still alive,

They took action first before taking action on more stars.

Suddenly, the entire sports world has set off a wave of contract renewal fever. Not only are the advertising and endorsement contracts of all signed stars on average nearly one-third more than before, but their liquidated damages have also increased significantly, with ordinary ones amounting to hundreds of millions.

US dollars. There is no way, facing such a wealthy and powerful Lin Feng, they have to increase the liquidated damages, hoping to deter Lin Feng from poaching. Although they know that a mere US$100 million cannot really stop Lin Feng, but they

I firmly believe that there are so many stars in the world, and it is impossible for Lin Feng to raid them all.

Lin Feng is rich. No matter how much the liquidated damages are, if Lin Feng really likes a person, he will definitely be able to help pay the liquidated damages and take him away. But they have one principle: this star will blackmail Lin Feng more, and that star will

Blackmail Lin Feng more. Once Lin Feng poaches too many people, Lin Feng's funds will be exhausted sooner or later. At that time, Lin Feng's finances will inevitably fall into crisis. At that time, it is time for them to fight back.

However, what Nike and Adidas never expected was that after Lin Feng signed Jordan, Sharapova and others, he did not do too much poaching. He only signed a few stars. On the tennis court, Lin Feng

Feng did not sign a contract with Federer, who was in full swing, but signed Nadal, who had just made a name for himself in the tennis world. This made Nike breathe a sigh of relief, as they were afraid that Lin Feng would attack the top player in the tennis world.

Apart from Nadal, Lin Feng did not sign anyone else in the tennis world. Instead, he signed some athletes in various fields such as swimming, track and field, billiards, etc., almost only 1-2 in each event. For example, in billiards,

Lin Feng only signed contracts with the first two people - Pan Xiaoting and Ding Junhui.

The outside world can't figure out why Lin Feng signed the contract with these two people. Pan Xiaoting, although well-known in China, is not well-known internationally; as for Ding Junhui, it is even more outrageous. He is just a little guy who has just become a professional player.

I really don’t understand why Lin Feng signed the contract with these two people.

Most of the other projects are like this, they are all composed of unknown newcomers.

Nike, Adidas and other companies are a little confused about Lin Feng's sudden change in his previous strategy of signing top superstars. They don't understand what Lin Feng's plan is. Is he trying to hide his suspicions, or is he sneaking into Chencang? Nike, Adidas, etc.

The company is trying hard to figure out what Lin Feng's plan is. Therefore, for them, there is only one way, and that is to continue to step up efforts to renew the important star resources at hand to prevent them from being taken advantage of by Lin Feng.

Regarding the actions of Nike and Adidas, Lin Feng was absolutely indifferent and calm, as if he didn't know anything about it. Lin Feng was so calm, which disappointed the outside reporters. For them, they originally thought that this time they could

Seeing scenes of big dramas going on, and the value of those stars rising steadily because of Lin Feng's craziness, but Lin Feng is so calm, this is really disappointing, very disappointing, quite disappointing.

"Boss, are you really not going to sign those stars anymore?" Lin Chiling was also puzzled by Lin Feng's move. You know, after Lin Feng issued a declaration that he welcomes anyone with lofty ideals (who is willing to dedicate his love to children),

Many stars have also taken the initiative to contact "Linfeng Sports Goods Company" and ask to join. The prerequisite is to help them resolve their contracts. Of course, they also desire to get a good contract, at least better than what they currently have.

Unexpectedly, Lin Feng did not take this opportunity to sign these top superstars. Instead, he cleverly informed Nike and Adidas of their intention to sign him. In the end, Nike and Adidas finally paid high prices to successfully win back the hearts of these superstars. And this kind of

The situation happened again and again. In the end, many superstars who wanted a salary increase came to Lin Feng's company, and then deliberately revealed it to the company that had already signed a contract, letting them know that they intended to sign with Lin Feng.

In the end, the company was forced to raise wages. It can be said that Lin Feng became a tool for various superstars to increase their wages.

This kind of behavior makes Lin Chiling quite displeased. It is really abominable that Lin Feng is used as a tool for salary increase by these people. Of course, the more important thing is that Lin Chiling does not understand why Lin Feng does not sign with these superstars who come to her door.

, this is so strange.

Lin Feng smiled mysteriously.

"Zhiling, let me ask you a question, how can you make the maximum profit in this market?" Lin Feng asked with a smile.

Lin Chiling thought for a while.

"With excellent products, mature management, and appropriate publicity, we should be able to make maximum profits," Lin Chiling said.

Lin Feng shook his head.

"That's the superstar strategy. Create a superstar and use the superstar's charm to promote products, just like the original cooperation between Nike and Jordan." Lin Chiling said firmly.

In order to promote their own shoes, Nike was willing to accept fines and let Jordan wear the shoes they designed to play on the court. This matter is actually an old thing. When Jordan and Nike cooperated, Nike launched Jordan

The most classic Jordan series basketball shoes, the Jordan series basketball shoes all have one characteristic, that is, red and black, which is similar to the color of the Bulls team logo. However, the mainstream sneakers in the NBA at that time were mainly white.

Therefore, Jordan's red and black sneakers were really eye-catching at the time. Therefore, the league punished Jordan. From a minimum of a few hundred dollars, to later every game when Jordan wore such shoes, the league fined him 5,000.

U.S. dollars. You know, Jordan's rookie contract at that time was only 2-3 million. If the fine was 5,000 U.S. dollars per game in the NBA, Lin Feng wouldn't have to do anything. He would have lost his life by just paying the compensation.

But in the end, Nike offered to pay for Jordan, and the only expectation for Jordan was to wear these basketball shoes to compete. In the end, the league's fine became the best promotional tool for the Jordan series of basketball shoes. In the end, it was

Today’s Nike!

Therefore, Lin Chiling speculated that the cooperation between Lin Feng and Jordan would be the same.

Unexpectedly, Lin Feng shook his head again.

Now Lin Chiling was completely confused. After thinking for a long time, Lin Chiling really couldn't figure out how to make more money in one field.

Lin Feng smiled and tapped Lin Chiling's head lightly with his finger.

"Idiot, you are really stupid if you can't guess such a simple thing." Lin Feng said with a smile.

Lin Chiling was helpless for a while. She couldn't imagine what she could do. In her opinion, this should be the company's best money-making strategy.

Lin Feng smiled and shook his head.

"Idiot, if you want to make the most money in a field, you have to have only one company. That way you can make the most money." Lin Feng clenched his fists and said.

A company? - Lin Chiling couldn't help but shudder, she had a vague feeling that Lin Feng had a big plan.

"In all walks of life, no matter what industry, it is never possible for one company to dominate a field. Therefore, if you want to do this, if you want to dominate a field, the only possibility is to drive away other companies in that field." Lin

The wind said.

When Lin Chiling heard this, she felt enlightened.

At present, there are many companies in the sporting goods market, but in fact, the market is generally occupied by foreign brands. Domestic brands do not give a good impression to all buyers, and they always feel that they are defective products. In fact, not everything nowadays is "made"

-in-china", they are all made in China and then shipped abroad.

At present, foreign brands are mainly Nike and Adidas, and the combined market share of the two can be as much as 80%. Many other companies can also get some scraps. Therefore, Lin Feng’s idea is to target these two companies.

Lin Feng wants to drive Nike and Adidas out of the sporting goods market. The only way to drive these two companies out of the sporting goods market is finance.
Chapter completed!