Chapter 118 The Troubles of Happiness

Thanks to the day and night research and development of other online game companies, more than ten tower defense games of the same type were finally released at the end of May, beginning to seize this emerging casual game market.

However, what disappoints them is that although they have tried their best, promoted vigorously, and frequently held various preferential activities, after Lin Feng took the lead in enclosing the land, many online game companies shared less than 30% of the market, and still held 70% of the market share.

Being firmly occupied by the "Second World". This is of course due to the players' preconceptions, but it is also attracted by the new game mode of the second level introduced by Lin Feng.

When players try hard to pass the 100-round mark and enter the second level, many players have become slightly tired of the gameplay of the first level. After all, it is not easy to pass 100 rounds, which requires a lot of time.

However, after reaching the second level, the game mode changed and gave many players a new experience, which made everyone's enthusiasm rise again.

In addition, the low monthly fee of 10 yuan launched by Lin Feng also made everyone happy. After all, Tencent's QQ membership service costs 10 yuan a month at this time, and after the launch of QQ Farm, Huang Diamond, and other

The price of diamonds is not low. In comparison, the price of Lin Feng's "Plants vs. Zombies" is extremely low.

All these factors add up to the glory of "Plants vs. Zombies".

But behind the glory, there are also troubles of happiness.

"Dr. Lin, the popularity of "Plants vs. Zombies" has far exceeded our expectations, but it has also affected the online rate of "Legend". Now the maximum online number on weekends is less than one million, and the average online number is only about 200,000.

, dropped by 10 percentage points compared with before." Wu Zhaopu handed Lin Feng a stack of data and frowned.

Although "Plants vs. Zombies" is extremely popular, it is far from being comparable to "Legend" in terms of profit. In the past two weeks, the profit of "Legend" has dropped by 10%, which is quite a huge amount of money.

Lin Feng turned around and didn't care about the drop in data.

"Mr. Wu, no matter how popular "Plants vs. Zombies" is, it is just a casual entertainment game. It is just a meal, not a main meal. Although it will temporarily affect the profits of "Legend", it will not be fatal to "Legend" in the long run.

Threat." Lin Feng knocked on the table and said.

"On the contrary, "Plants vs. Zombies" has attracted many players who were previously not interested in "Legend", or even a little disgusted. Although they will not spend a lot of money on a game, it will undoubtedly be of great benefit to increase their popularity."

Lin Feng smiled slightly.

Wu Zhaopu also admitted that "Plants vs. Zombies" introduced many players who were unfamiliar with "Second World" to "Second World", and the "Second World" brand was promoted invisibly.

"The Second World will not only have one "Legend". There will be many different types of games in the future. Now is the time to accumulate popularity. The online game market has huge prospects, and it will definitely become a sunrise industry in China."

Lin Feng said firmly.

"Yes, but now many other online game companies have launched tower defense games. In order to seize the market, they have launched the slogan of being permanently free, which has attracted many people." Wu Zhaopu reminded.

"Haha, don't worry. I believe many people are willing to bear the monthly game fee of 10 yuan. As long as the game is fun, I believe players are still willing to spend 10 yuan to play." Lin Feng said with a smile.

The next day, Lin Feng announced on the official website that "Plants vs. Zombies" has a total of nine levels. Each level has a different gameplay. Each time a level is passed, the rewards for the top 100 will be greatly increased, and the first to pass the 9 major levels will be.

Players who pass each level will receive an official reward of 1,000 yuan. After that, players who pass each of the nine levels will receive a 100-yuan reward from the official website, and a certificate of honor will be issued.

Lin Feng also set that every time a level is passed, the player's title will change. Lin Feng brought the upgrade system in fantasy novels to reality, giving each player a different title at different levels.

One-star game novice, two-star game veteran, three-star game master, four-star game expert, five-star game master, six-star game emperor, seven-star game venerable, eight-star saint, nine-star game douluo, and those who pass ten-star will

He will call Zen the "Game King".

The announcement of this news has further stimulated the enthusiasm of players, and also allowed "Plants vs. Zombies" to firmly occupy the absolute market share of tower defense games. Especially when different players are at different levels, this stimulates players even more

The mentality of comparison and showing off between players. Currently, only three levels have been opened. As players clear more levels and nine major levels are gradually opened, Lin Feng believes that comparison and competition among players will become more and more intense.

No one wants to fall behind others, especially when it comes to IQ. Lin Feng believes that no one wants to admit that he is a fool and that his skills are not as good as others.

Various newspapers and magazines across the country have also published relevant strategies and experiences, instructing players on how to break through each level as quickly as possible. However, due to the change in the game mode of the second level and the increase in difficulty, only a few people have passed it so far.

The second level, enter the third level.

When many players complained that the second level was too difficult, Lin Feng promptly published a detailed introduction to the first and second levels, plant attributes and zombie attributes in the monthly game magazine "Second World".

Player research.

With this official detailed information, many players have spent day and night research and extensive practice, combined with plant attack power and zombie blood volume and speed, and integrated several sets of over-the-top tools to increase the number of players who can pass the first and second levels.

Increase. In addition to stimulating the enthusiasm of players, it also indirectly increased the number of senior members of the "Second World Club".

After all, this detailed data on plants and zombies can only be obtained for free by premium members, and the magazine is not sold on the market. Although there are many websites that pirate it and publish it on the Internet, none of the magazines can without Lin Feng’s authorization.

Publish this kind of news. In desperation, many players can only choose to become senior members of the "Second World Club". Fortunately, senior members of the "Second World Club" have many benefits. All players who have become senior members said it is worth it.

It also made the many players who were forced to join feel much less resentful.

After becoming a senior member, when I got the beautiful magazine in my hand, the last bit of resentment disappeared immediately. Especially the introduction to the third level in it made everyone sigh that it was worth it.

The third level launched by Lin Feng has no changes in the map from the second level, but four new portals are added. Zombies will enter the portal exit on the other side through the portal, and as time goes by, the portal will

Therefore, changes are sent, which requires players to temporarily change strategies as the location of the portal changes, rearrange plants, delay zombie attacks, and ultimately eliminate zombies.

This just adds a small design, but it greatly increases the fun of the game. However, the experiences previously announced by many players are not applicable here. With the changes in the portal, tactics can no longer be rigid and must be flexibly applied.

This tactic. The best places to place plants previously designed by many players are all invalid.

Adapting to circumstances is the only way to reach the third level.

The launch of the third level has made many players hooked. This makes many players no longer fix their placement routes like before, and then quietly wait for zombies to come to their door and be eliminated. Although it is relaxed and leisurely, it is

There is a lack of excitement and sense of accomplishment. Now the newly launched third level gives them a sense of excitement and accomplishment that they did not have in the previous two levels.

Taking advantage of this opportunity, the highest number of online users of "Plants vs. Zombies" exceeded 1.2 million, once again breaking a series of records previously set by "Legend". And such a small casual game has become the number one online game in China.

, making people dumbfounded.

The success of "Plants vs. Zombies" has also put many online game companies in a dilemma. Should they continue to develop large-scale online games or seize the small casual online game market. Of course, everyone knows that large-scale online games are king. Although small-scale casual online games are popular

It has high popularity and a wide range of players, but it also has a fatal weakness, which is low profits.

The reason why casual online games are called casual online games is that they are a casual, entertaining and relaxing game. It is also destined that most of these players are unlikely to spend too much money on this game. It is impossible to persevere and go crazy like playing other large-scale online games.

Do you want popularity or profit? Choose one of the two, before many online game companies. This is a difficult choice, but they don’t have much time to think about it. Lin Feng’s “Second World” whether in the large online game "Legend" or in the casual online game

"Plants vs. Zombies" are constantly eroding market share, and they must choose a breakthrough point in exchange for survival space.
Chapter completed!