Chapter 3717 Little devil is difficult to deal with
Wang Rui is still wondering what "hungry marketing" is, but Lin Feng is already having a headache.
"Scalpers", Lin Feng never thought that there would be "scalpers" in selling drinks. This is so weird! This was completely unexpected by Lin Feng. You said that "scalpers" would appear in selling concert tickets and luxury goods.
', that's normal. But it's weird for you to say that there are scalpers even selling drinks. This is absolutely unheard of and unseen.
"Boss, what should I do?" Lin Chiling was also speechless. To be honest, all walks of life are having a headache with this 'scalper party'. This will directly disrupt the entire market and cause harm to consumers, and the interests of consumers will be affected.
The grievances in the heart will be transferred to the enterprise to a certain extent. Of course, sometimes, the emergence of 'scalpers' will also promote corporate brand promotion. After all, if the 'scalpers' hype, it will indirectly
Drive product sales.
However, this drink also has scalpers, which is still disappointing.
"Well, this must be attacked. Otherwise it will be very troublesome!" Lin Feng said in a deep voice.
Trouble? This shouldn't matter, isn't it just hoarding goods and selling them at high prices? Although this 'scalper party' will cause some trouble, it shouldn't cause big trouble.
"The mere 'scalpers' won't cause much trouble, but their opponents might!" Lin Feng said in a low voice. His own 'hungry marketing' strategy was successful, with 100 million cans appearing every three days.
The sales were completed the first time, which resulted in the subsequent two sales being in short supply. According to Lin Feng's strategy, in the next month, the operation will be based on the sales model of 100 million cans every three days. And one month later,
It will sell 100 million cans every two days, and then sell for one month, and then sell 100 million cans every day, so that consumers will eventually develop the habit of drinking one can of Qili every day.
Once this habit is formed, the sales volume of 'Qili' will be very, very impressive in the future. After one year, if 100 million cans per day can be sold out, Lin Feng will increase production again to reach 200 million cans per day. Then.
, according to sales volume, increase production month by month, so that consumers can form a habit and dependence on 'Qili'.
However, the emergence of scalpers has changed everything. If you keep hoarding goods like this, who will make money in the end? Lin Feng does make money, but it is not Lin Feng who really makes money, but the scalpers.
The ex-factory price of 'Qili' is only 3 yuan, and you only earn 1.5 yuan per can. However, scalpers can buy it for 4 yuan and sell it at 7-8 yuan or even higher prices. There is no need for any transportation channels or any transfer in the middle.
, except for the scalper himself, no human resources are needed, and the scalper can earn 3-4 yuan per can. The profit is double that of Lin Feng.
In the end, the scalpers became the biggest winners. Isn't this ridiculous! Of course, that's all. Lin Feng still has means to crack down on the scalpers, such as purchasing restrictions, and dispatching police to crack down on the scalpers.
'This kind of reselling behavior. However, if there is a rival and 'Red Bull' is behind it, it's hard to say. Lin Feng is not afraid that 'Red Bull' can counterattack and drive 'Red Bull' out of the Chinese market. That's for sure.
. Who made the two sides inherently different?
'Qili' is more effective than 'Red Bull', and the price is lower than it. This is doomed to the outcome of this war. What Lin Feng is afraid of is that 'Red Bull' will disrupt the situation and make his final plan go bankrupt. If it does not form a daily basis for the Chinese people
The habit of one can of 'Qili'. The loss is really big. Of course, Lin Feng hopes to cultivate a can of 'Qili' in the country every day, not just because of making money.
It is refined from a kind of traditional Chinese medicine, which is good for improving physical health and promoting body metabolism. According to Mr. Hua Shiqi, taking it regularly can prolong life.
But if the situation is disrupted by ‘Red Bull’, it will be troublesome!
But what makes Lin Feng helpless is that the more you are afraid of something, the more it will come. We are still thinking about how to deal with the scalpers. There are already rumors in the market that Lin Feng deliberately suppresses production, deliberately reduces production, and deliberately manufactures
There were rumors that demand was in short supply. Without waiting for a response from Lin Feng, Red Bull's young owner, Valayu, stepped forward.
"Our 'Red Bull' is an old brand beverage company with decades of experience. Our 'Red Bull' functional drink sells well in more than 140 countries and is a functional drink loved by people all over the world. And based on our decades of market experience,
Lin Feng adopts a marketing method of selling every three days, which is a typical "thirst marketing". Maybe the Chinese people don't know what "thirst marketing" is, but this method is often used internationally. This
It is an artificial panic that causes a product to be out of stock, and then prompts consumers to buy the product as soon as possible. Originally, I personally did not want to comment on this kind of marketing method. After all, based on our status, it is impossible to comment like this
It's very unethical. But nowadays, there are scalpers who buy drinks, and I can't help but feel sorry for the consumers. Why do I have to spend 7 yuan, 8 yuan, or even more for a can of drinks that cost 4 yuan?
Go buy it at the price! Why is this?" Valayu held a press conference and asked Lin Feng loudly.
"Here, I would like to ask Mr. Lin, what do you mean by this? Why should consumers bear such unnecessary losses and allow 'scalpers' to make such a sum of money? Calculating based on the current market conditions
, the scalpers make more money than Lam Fung Company, this is simply unbelievable! This is incredible! Did Lam Feng develop Qili just to help the scalpers make money?" Valayu shouted loudly
question.
Many reporters were originally on Lin Feng's side and did not like this Thai boy very much. But Valayu's words spoke to the hearts of these reporters. You must know that the main buyers of this 'Qili' are not students who stay online all night long.
In addition to office workers, there are some long-distance truck drivers, night shift workers, and reporters like them. Especially reporters like them, staying up late is basically a daily routine. If you don't stay up late on any day, it is abnormal. And staying up late is ultimately uncomfortable.
, whether drinking coffee or drinking 'Red Bull', will make people feel uncomfortable, but the emergence of 'Qili' has changed their current situation. When they need to rush a manuscript, they can drink cans of 'Qili'
Drink it and wait until the matter is completely resolved, then have a good sleep.
As a result, they now have to pay twice the price to buy Qili, which is really frustrating. You know, these scalpers make money from reporters and truck drivers. They are not like
Students can bear not to buy it. Once they drink it, they have to buy it! They also have many complaints about scalpers, but what can they do? The scalpers have been around for a long time and cannot be solved at all. Unless the supply is sufficient,
Otherwise, the 'scalpers' would not be able to stop it. But at this time, Valayu questioned Lin Feng like this, which was naturally a new voice for them.
Fengshen, Fengshen. Why can't you sell more? If you produce more, they won't have to endure the exploitation of these scalpers.
Valayu smiled secretly when he saw the approval expressions of these reporters. Lin Feng's 'hungry marketing' strategy was right, but it was a pity that the beverage industry encountered 'scalpers'. This can only be blamed on Lin Feng's bad luck! And he will seize this opportunity.
, constantly attacking Lin Feng and ruining his reputation. Otherwise, 'Red Bull' will be in danger! The 'danger' that Valayu said does not only refer to the Chinese market, but the global market. If 'Qili'
Occupying the market in China, I believe that in the future, it will definitely go out of China and enter the global functional drink market. At that time, relying on its innate advantages and price, 'Red Bull' had no resistance at all.
"Everyone, I still have a little doubt here. Based on the mass production capacity of our global production line of 'Red Bull', if the price of 'Red Bull' is less than 5.5 yuan, then we will have no profit at all. But the same volume
, the price of 'Qili' is 27% lower than ours, which is so surprising. I really doubt whether they can make money? If a company does not make money, it is impossible to sustain it. The core purpose of a company is to make profits.
.An unprofitable enterprise is a charity fund. If it does not make money, how can Qili survive? I don’t believe that Mr. Lin is opening a charity hall? This will especially make the scalpers the biggest winners. This is too strange.
"It's so strange! This is really confusing for me as a Thai. I really can't understand what is going on with you Chinese!" After Varayut finished speaking, he said no more and directly announced the dissolution of the press conference.
. What he wanted to say has been said. The rest is left to these reporters to guess. He believed that these reporters would soon be able to guess what he wanted to say.
What did Valayu want to say? What did he want to say in the end? What many reporters are good at is telling stories through pictures and guessing riddles. Maybe one reporter can't guess it, but can thousands of reporters still guess it?
Don't you want to come out? As the saying goes, three cobblers are better than Zhuge Liang. If there are only three cobblers here, the total number of reporters from all over the country is at least hundreds of thousands of Zhuge Liang. No matter how difficult the riddle is, you can guess it quickly.
The answer is that Qili does not make money, and Lin Feng is making money with the help of these scalpers! What does this mean, and why does it sound a bit difficult to understand? It is not difficult to understand at all. To put it simply, it is Lin Feng's Qili.
The price of Li' is very low, but Lin Feng has controlled a group of scalpers and let them make money. Through secondary profits, he can seize the market. After all, before this market, the largest beverage manufacturer was 'Red Bull'.
As a latecomer, 'Qili' naturally had to come up with some unique tricks if he wanted to catch up.
Then, it is not surprising that secondary profits are made through scalpers. But is this true? Does Lin Feng really want to make secondary profits through scalpers? The outside world is extremely surprised and really dare not
I believe. At this time, some posts were circulated on the Internet. The content of these posts did not say that these 'scalpers' were the ones Lin Feng accused, but they questioned why the output has been so low, and it happens to come out every three days.
Exactly 100 million cans, this is so strange. It's like everything was planned.
I don't understand how the production line of 'Wahaha' is designed, but I'm curious. Is it possible to produce 100 million cans in just three days each time? Isn't it strange? No matter how coincidental it is, it's not such a coincidence. So.
, after thinking about it, there is only one possibility, that is, Lin Feng did it on purpose. In other words, Lin Feng deliberately suppressed production, which is what Valayu calls "hungry marketing". And why did Lin Feng want to "hungry"?
What about 'Thirst Marketing'? Now demand exceeds supply, and everyone says that 'Qili' is good. In this case, if the output is allowed, it should be mass production. After all, making money is the way to go!
But the output cannot be guaranteed. Moreover, scalpers have actually appeared in the beverage industry, doubling the price. This is so strange! It can only be said that Lin Feng is behind these scalpers.
'. Of course, maybe my guess is wrong, but this is really doubtful! - Mauro.
A netizen named 'Mauro' posted a post in the forum. In a short period of time, this post was reprinted thousands of times and received thousands of replies. This is a malicious slander by criticizing Mauro.
Lin Feng's. But there are also people who seconded it. After all, Mauro's analysis is reasonable. This has to make people wonder why 'Qili' has a batch of goods in three days, and each time it is 100 million cans. This
unreasonable!
If something is unreasonable, there must be something wrong!
"What should I do? Brother Lin, we are in trouble now!" Zong Qinghou looked depressed. Originally, the money was very comfortable, but every three days he could make 45 million yuan. This money was really good. As a result,
.First came the 'scalpers', which was like a pot of fresh soup with a mouse excrement suddenly added to it, which was really off-putting. Then came the appearance of the young owner of 'Red Bull', Varayud, who openly questioned
The sales volume of 'Qili'. Not to mention, I deliberately told half of the story and hid the other half to whet people's appetites and let the reporters guess. As a result, it misled the public and said that Lin Feng controlled the 'scalper gang'. This is simply a slander!
But Zong Qinghou didn't believe it, and he wanted to slap those who said that Lin Feng controlled the "scalper gang". But people's words are scary, and everyone's words are worth gold, and it's all outside.
Questioning this matter is only because of Lin Feng's domestic credibility and domestic reputation, which only made the outside world suspicious on a small scale, and no one dared to accuse Lin Feng of having an affair with the scalpers. Zong Qinghou, I believe
If it were me, the outside world would have long accused me of being a shameless villain. He obviously doesn't make money, but he secretly controls the scalpers to make money!
"Brother Lin, this is really a troublesome thing for the King of Hell. This kid is so difficult to deal with!" Zong Qinghou sighed helplessly.
Lin Feng nodded.
"It is true that the kid is difficult to deal with. This time we really provoked the kid!" Lin Feng nodded helplessly. This kid naturally refers to Walayu. Walayu is only 20 years old this year, Lin Feng
They are both over 26 years old. In comparison, Valayu is much younger than Lin Feng, so he is naturally a kid.
"What should we do? Let's expand production and start unlimited supply?" Zong Qinghou suggested.
"Brother Zong, if we expand production and provide unlimited supply, wouldn't it be self-inflicted and proactively admit that we deliberately 'hungry marketing'? If we admit 'hunger marketing', what will happen to consumers?"
We will naturally believe that these 'scalpers' are also controlled by us. If so, our reputation will be ruined. This will be a huge loss!" Lin Feng shook his head.
Zong Qinghou naturally understood that if consumers were really allowed to believe that the 'scalpers' were having an affair with Lin Feng, then Lin Feng's credibility would be damaged, and the loss would be really great. After all, Lin Feng's credibility is very high internationally.
It enjoys a high reputation and a great reputation. If Qili is damaged, the loss to Lin Feng will be tens of billions, or even hundreds of billions of dollars.
"How about I admit all this? I will admit that I deliberately 'hungry for marketing', but I didn't expect that it would lead to the emergence of 'scalpers'. I apologize to consumers!" Zong Qinghou said through gritted teeth. Anyway, his credibility
The speed is like this, and it doesn't matter if you admit it. The worst thing you can do is get scolded. Preserving Lin Feng is the key. Moreover, this way, you can expand production naturally and let Qili supply with all its strength. You know, if it supplies with all its strength now,
Qili' can produce 200 million cans per day. Half a year later, it can produce 300 million cans per day! One year later, all production lines are put into operation, and naturally it can produce 500 million cans per day!
If 500 million cans are produced every day, the sales volume will be astonishing! The profits will be huge! It will be more exciting than discovering a gold mine!
Lin Feng shook his head.
"Brother Zong, we obviously didn't do this, why do we admit it!" Lin Feng asked, "Also, why do we bow to the brat! Moreover, if you really want to admit it, he must have follow-up methods. If he then
Buy a few 'scalpers' and jump out to accuse, it's useless even if you deny it! Don't forget, we are definitely a strong group in the country, and consumers will always sympathize with the weak." Lin Fengxiao said, "If you
We have to admit, even if we just admit to 'hungry marketing', that kid will succeed. So, we can't admit anything! Otherwise, we will fall into his trap!"
Zong Qinghou thought about it and sighed helplessly. It was just as Lin Feng said. If he were the brat, he would still hold on to it. Because this is related to the life and death of both brands in the domestic market, and is related to hundreds of people.
A profit of 100 million. No one can despise such an astonishing profit. Therefore, the two sides must fight to the death. A fight to the death without leaving any room.
"Damn it, how can this kid be so powerful! He's only 20 years old. Among the younger generation in this country, I'm afraid no one can compete with him except you!" Zong Qinghou said helplessly.
Lin Feng smiled.
"Their family is the second in Thailand. It has a long heritage, and he is the heir. Naturally, the people he cultivates are elites, not playboys!" Lin Feng chuckled, "But if you want to jump around in China, you are still young.
Chapter completed!