Ren Derong was afraid that he could not afford to pay... Lam Feng's full trade-in plan was indeed the biggest killer of car sales, but the financial black hole it brought was also obvious. He really couldn't think of any way to avoid it in five years.

Later, the company's funds fell into a financial black hole due to this trade-in activity.

"Mr. Lin, it is feasible to replace a new car at a discount, but it is not possible to replace it with a full equivalent value. This will put Chrysler in trouble again. Maybe the financial statements will look good in the past few years, but what about five years from now?" Ren Derong

wry smile.

Lin Feng chuckled.

"Five years from now? Mr. Ren Derong, how is the automobile market going now?" Lin Feng asked.

"Well, at present, the major auto giants are Japan's Toyota Group, Germany's Volkswagen Group, and General Motors. However, among them, Toyota and Volkswagen are the most profitable. Although General Motors' sales volume far exceeds ours, it does not make money." Ren Derong smiled bitterly.

American cars are now in total decline. They have long lost the glory of once occupying 80% of the global market. Today's American cars have a good reputation, but they have no market. Not only are their sales far less than those of Japan's Toyota Group and Germany's Volkswagen Group

In comparison, profits are also far behind. General Motors has basically been in the red in recent years. Apart from General Motors, there are no American cars among the world's top ten auto giants. As for Chrysler, the second largest car company in the United States

The big automobile giant can only rank 15th in the world.

"So what do you think the future of Chrysler is under normal development?" Lin Feng asked.

Ren Derong thought for a moment.

"Mr. Lin, under normal circumstances, Chrysler's current situation is to vigorously develop the hot-selling SUV market. However, this market has been occupied by Toyota in advance. The other major car companies are working hard to develop SUVs. The competition in this market is quite fierce.

Cruel. It will be difficult for Chrysler to carve out a way out of this. I predict that within five years, the company will probably remain in the red. In 10 years, we will see if we can turn losses into profits!" Ren Derong said helplessly.

This is not an understatement, but a cruel fact.

"There has been no improvement in five years, and I see it that way, but I am even less optimistic about the results ten years from now. Today's car market is no longer dominated by American cars. For all consumers, they either choose fashionable appearance,

Japanese cars that are light and have low fuel consumption can either choose German cars with solid workmanship and good reputation. American cars with rugged style have long been on the rise, and with the hot pursuit of Korean cars, there are also other European cars.

With the national automobile giants eyeing it, it may be difficult for Chrysler to improve and regain its former glory!" Lin Feng said in a deep voice, "So we must have a breakthrough. The SUV market is not our breakthrough direction, women's exclusive cars are!"

Ren Derong frowned repeatedly. He was really not optimistic about this car exclusively for women. Can this woman drive a good car? For a man, letting a woman drive a car is a sign of fear. Maybe after a trip out, the car will not be successful.

What's going on? This ladies-only car is just a gimmick, hoping to make a profit. This ideal is too beautiful.

"Mr. Lin, let's not talk about whether women's exclusive cars can become Chrysler's flagship product. Let's just talk about the trade-in wave in five years. Women like the new and hate the old. Since they can be replaced at the original price, I believe that they will be replaced by new ones at the original price.

There are many women coming to trade in new cars! Especially with this 10-year interest-free period, I don’t think anyone will come to trade in. Just like if other car manufacturers announced this promotion, I’m afraid all men will come to trade in new cars!” Ren Derong

Said with a wry smile.

"I know you are worried that in five years' time, people who buy cars today will come back to replace them with new cars. Is there anything wrong with this?" Lin Feng spread his hands, "I think this is a good thing. They will replace them with new cars.

It will only get better and better as we change it, allowing us to earn more and more!”

Ren Derong looked dull. Lin Feng's logic was too logical. How could it be that the more money he made, the more he earned? This was too exaggerated. Indeed, if the company replaces it every five years, the company's sales will indeed be very high and will remain the same.

There is a strong demand for cars. But what about this old car? How to deal with the old car? This is a full exchange of equal value, not depreciation.

Assume that a car sells for $30,000 in five years, and the car purchased today has a depreciation of $24,000. Then the car owner only needs to pay an additional $6,000 to buy the latest model car. But a $30,000 B

The cost of a class-class car is far from being only US$6,000. Then the difference in the middle needs to be filled with depreciated second-hand cars. These second-hand cars are usually sold and will be much cheaper after five years, although they are not like electronic products.

In that case, a brand new car will depreciate by half, and if it is old, it can only be exchanged for 30% or even 20% of the original price. The value retention rate of this car is much higher, but it cannot fill the gap of US$24,000.

Moreover, second-hand cars are not so easy to deal with. Especially this is a ladies-only car. The customer group it faces is only women, and women have always liked the new and dislike the old, and have a preference for new things. I am afraid that this second-hand car will be more acceptable.

Less. And if it is dismantled and sold as scrap metal, the loss will be even greater. In short, what does Ren Derong think and how does he feel about the loss? This loss is too much, too much. In case, this policy is in the world

It aroused the popularity of ladies and sold 10 million units in five years. This is really great fun. If the losses continue, even if Lin Feng has trillions of dollars in assets, it will not be enough to compensate.

Indeed, with regard to the current policy, all major automobile companies believe that it is completely digging their own graves. It seems crazy. On the first day of the auto show, orders exceeded 50,000, and online orders exceeded 100,000. This newly launched car series

Hot, the whole world is hotly discussing this ladies-only car. Especially among women, they are discussing this. But Lin Feng’s full depreciation and replacement policy has made all major car manufacturers feel relieved. Lin Feng plays this way,

Sooner or later you will kill yourself.

Therefore, the major car manufacturers are no longer planning to launch some of the promotional activities targeting surnames. They are now just watching indifferently, and will see how Lin Feng plays in five years. They even don't mind adding fuel to the fire. Anyway, this constellation car

It is specifically targeted at ladies, and has no conflict with their current major car models. So what if they help Lin Feng, let him sell more and more, let him be proud for the first five years, and see how he will cry in five years!

"Mr. Lin, I just received news that the total number of orders for Constellation cars from dealers around the world has exceeded 2 million! And many places are urging us to deliver the goods. Conservative estimates suggest that this year's sales may exceed 3 million, or even

More!" Ren Derong's face became even uglier.

This year, orders exceeded 3 million units, and sales will only increase in the future. Over the past five years, the sales volume may be 20 million units. This is basically the same as the previous annual sales of all Chrysler car series. From the automobile production line

It is said that Chrysler can definitely meet the demand of the global market. It is just that it sells too much and cannot afford to lose money!

"Ha, that's a good thing. Is our productivity enough? If not, we will start working at full capacity and let the workers work overtime. In the past few years, the workers have been having a hard time. Now that the company is making money, let them make more." Lin Feng pawed.

laugh.

"Mr. Lin, there is definitely no problem with this productivity. If we produce at full capacity, there will be absolutely no problem with the annual output exceeding 6 million vehicles. If we work day and night, there will be no problem with the annual output exceeding 10 million vehicles." Ren Derong mentioned.

We are extremely proud of our productivity. After all, Chrysler is a century-old factory and is the second largest automobile company in the United States. There is absolutely no problem in terms of productivity. This is comparable to any automobile giant today.

But then, Ren Derong smiled bitterly.

"Mr. Lin, haven't you heard me clearly? If you sell more, you will lose more in the future. I wonder if this full depreciation and replacement policy is only limited to the U.S. market? Or, is it limited to this country?

One year?" Ren Derong suggested.

If it's just the first year, or in the US market, then it's not a big deal to suffer some losses for the sake of promotion.

Unexpectedly, Lin Feng's eyes widened.

"Mr. Ren Derong, don't I, Lin Feng, mean what I say? Am I, Lin Feng, the kind of person who talks in vain! Since I, Lin Feng, have promised, I will definitely do it. I will do what I say, this is me, Lin Feng

Basic principles of life. As for full depreciation and replacement, since I say it, it will definitely come true! And it is for the whole world, and there is no time limit!" Lin Feng said with great enthusiasm.

Ren Derong was shocked by Lin Feng. After being stunned for a moment, he looked at Jessica with an aggrieved look. To be honest, the president of this company is Jessica, and the largest shareholder is also Jessica, but you took over your duties without notifying anyone.

It is against the rules for someone to announce such an important decision for the company. This kind of thing should be discussed at a shareholders' meeting. As a result, as soon as you came on stage, you slipped out with just one sentence, and you can't take it back now.

.You old man, if you are still saying the same thing here, you are just doing that!

"President, what do you think about this matter?" Ren Derong looked at Jessica, "I think Mr. Lin is just a director and does not hold any position. It is better to use this as an excuse to announce..."

"Shut up! Ren Derong, in the company, I am the president and the largest shareholder, but please remember, I am Lin's woman, and my shares are also his shareholders. Therefore, he is the largest shareholder of the company! His words,

Those are my words! Remember this! If you are not satisfied, you can choose to resign, but what Lin said, the company will definitely do it!" Jessica shouted coldly.
Chapter completed!