316 points
As the capital of China, Yanjing has always been the place that major real estate developers in the country attach the most importance to, and Wanda Group from Bincheng is no exception. Wanda Plaza located in Chaoyang CBD is the first project of Wanda Real Estate in Yanjing. All of them have been accepted and will be officially opened on June 30.
China Film Warner Hengdian Film and Television Company, as the publisher of "Crazy Stone", is the first film they operated after the tripartite cooperation established a distribution company. They were originally going to try it out and work together. Now, after Ning Hao proposed a new distribution plan, they can see the dawn of success and hope to make a comeback.
Also subject to the promotional budget, when choosing the preview venue in Yanjing, it abandoned the International Trade Cinema and Universal Studios, which require venue fees, and instead selected this Wanda Cinema, the first in Yanjing that can provide five-star movie-seeing experience.
The two sides hit it off and decided to hold a preview ceremony at 3 pm on the 25th. They invited many media reporters to take advantage of each other and strive to hype the gimmicks of this film and Wanda Cinema.
As the director of this drama, Ning Hao was the first to arrive at the cinema. What was embarrassing was that few media reporters on the scene knew him. Although "Floral Grassland" and "Incense" also had some names, few people knew about these two art films that had not been released.
Huang Bo knew even less people later. Only the reporter who had watched the trailer realized that the man who was not good-looking and even a bit vulgar was one of the actors.
Seeing Wang Xun, Yue Xiaojun and others coming later, they were also unfamiliar members of the creative team. Liu Hua, the only familiar one, often plays supporting roles in some film and television dramas, who look familiar but cannot call out their names.
Qin Yu and Xu Zheng who arrived later gave some motivation to the listless media people. Qin Yu, who participated in this preview event for the first time, was extremely straight in a light-colored suit and a dark blue shirt. Song Ran, who was holding his arm beside him, was also wearing a sky blue evening dress, elegant and generous.
This is the first time that the two have appeared in a formal occasion after they made their relationship public. The combination of handsome men and beautiful women has excited the media reporters who are already a little unhappy. They kept asking about their relationship questions, but neither Qin Yu nor Song Ran gave more answers.
Ning Hao sighed to Qin Yu and said, "Thanks to Qin Yu, otherwise our preview ceremony would be a bit deserted."
"Director Ning, be prepared to become famous. I expect you and Brother Bo will become stars in a few days."
"Qin Yu, I'll thank you for your good words." Huang Bo bowed to Qin Yu. Ning Hao just smiled faintly. As a director, he is not as urgent as Huang Bo's in becoming famous. What he hopes is that his works can satisfy the audience.
Then Xu Zheng and Tao Hong arrived, and Guo Tao also came with his wife in costume. At this point, all the main creative teams were basically all present, and the actors invited to participate in the preview were basically actors, celebrities such as Wang Baoqiang, Sun Honglei, Duan Yihong. Although they were famous, they did not cause much reaction. Instead, they were not as popular as Han Sanye of China Film, Yu Dong of Boya Film, Wang Jinghua of Shiba's agent, Li Ming of Li Ma, and Ye Ning, who had just been established, received much attention.
The members of the crew of "Struggle" arrived later, and this was an invitation from Qin Yu. Li Chen and Li Xiaolu, who had been in the cold war for many days, appeared together for the first time today. There were only some polite smiles on their faces and there was not much interaction. Wen Zhang came alone, but looked at Ma Yili, who was also alone, and his eyes were hot. Peng Tan was staring at Chunxiao. Knowing that Qin Yu's new movie preview ceremony invited Chunxiao, he also found an excuse to chase him.
Actually, it’s not that you can’t invite big names.
Qin Yu was originally planning to invite Chen Daoming, Hu Jun, Fan Bingbing and others from Shiba Brokerage Company to support him, but Wang Jinghua spoke out and dissuaded him after learning about the promotional methods of their video, but he just arranged a few newcomers from the company to support him and gain the popularity.
In the early preview ceremony of Yanjing, if there are too many celebrities present, the media people present will not be able to distinguish between the main and the secondary. They will introduce more guests and celebrities to the ceremony, and ignore the introduction of the film itself. Didn’t you see that even the investor Liu Dehua has not come? According to the plan formulated by Ning Hao, he will fly to Shanghai on the 29th to attend the premiere in Shanghai. That is the real main venue for publicity. The stars of Shiba Brokerage Company will rush to Shanghai to attend the premiere at that time, which will increase the popularity.
Seeing this scene, the reporters present were a little disappointed and prepared to go through the motions. For the sake of the distributor and Wanda Cinema, they would send the red envelopes and press releases from the organizer to the media in a unified manner and help brag about it.
This is a hidden rule that media people have a relatively tacit understanding with film and television companies. You will basically not talk nonsense two days before the film is released.
Even two days before the release of "The Wild" was announced, media outlets also promoted the praises of "magnificent", "compact plot", and "special effects production". After the real audience's reputation came out, these media talents unanimously changed their caliber. The more bragging the front, the more derogatory the latter.
Media people have no moral integrity, and everyone in the circle knows it. Therefore, Ning Hao did not rely too much on them in his promotional and distribution plan. Even before the screening, the reporter interview session was cancelled, and all interviews were put into place after watching.
This preview was held by China Film and Television, and invited many well-known film critics and bloggers in Beijing to watch the movie. The purpose is to hope that through this preview and through these film critics’ columns, the reputation of the movie will be exaggerated.
Film critic Sima Jian is one of them. His real name is Cheng Junwei. He is a professional film critic of the well-known domestic film and television community website "Douban.com".
Douban.com, founded in 2005, has more than a year of development and has more than 100,000 registered users. Although it cannot catch up with Xici Hutong, Ninth City and Tianya.com, its professionalism in audio and video is still sought after by many netizens.
As one of the founders of Douban.com, Cheng Junwei still remembers his original dream and is determined to build Douban.com into China's No. 1 audio and video network community. However, most of the work currently depends on the entire entrepreneurial team to complete it personally. He wrote the film review under the pen name Sima Jian, and he has a high influence among some film and television enthusiasts.
After all the invited guests and publishers arrived, the film officially began its first premiere. Although Ning Hao used the equipment of China Film Group to re-optimize the picture quality during post-production, the rough graininess brought by the low-quality digital DVs can still be felt when it was cast on the huge screen.
Compared with the domestic film industry that is constantly pursuing large investments and large productions in China, Sima Jian felt the embarrassment of the crew from the first shot.
Chapter completed!