Due to its unique historical factors, most universities in Yanjing are concentrated in Haidian District and Xicheng District, while some old industrial areas are distributed in Chaoyang District. When Qin Yu was a child, he heard an old saying, "The gangsters in Haidian are more educated than Chaoyang."

Now with the further implementation of the reform and opening-up policy, these old state-owned enterprises in Chaoyang District have been reorganized, and most of the factories have been moved to outer suburban areas such as Shunyi and Huairou. Some old factories are left, either pushed to residential areas for construction or rented to some enterprises as warehouses.

Today, Qin Yu was shooting the commercials at the time when he was famous Jingmei No. 2 Factory, located in Dongbalizhuang area, Yanjing City is so big, it is really the first time Qin Yu has come here.

In this large factory area of ​​tens of thousands of square meters, all the workshop facades still maintain the original red brick architectural style. The workshop, which is more than 6 meters high, is full of the vicissitudes of the times. It turns out that the machinery and equipment in the factory have been demolished and moved away, and only a German automatic loom imported in 1953 was displayed in the center of the factory, telling the glory of the old factory in the past.

The largest workshop in this factory area is at least more than 5,000 square meters. After the enterprise was reorganized, it was rented by Jingmian Group. Many film and television companies in Yanjing used the studios for shooting indoor sitcoms.

Today, a crew was filming at the other end of the workshop. The advertising company found by HaiLan Home is a nearly 200-square-meter area next to the entrance, and renovated it into various areas of HaiLan Home's store.

With the entry into two thousand years, the access system of the film and television industry has been further relaxed in China. Many advertising companies in China also have film and television production business. For example, Huayi Brothers and Xiao Ma Pentium even turned film and television production into their main business, and advertising is just a side job. The same is true for the Spring and Autumn Period advertising company that shoots advertisements today, but the few films they invested are still tests.

"Teacher Qin, this is the advertising script we took today. You can take a look first. Director Han hopes to communicate with you later." Liu Ming, a director in charge of on-site shooting in the Spring and Autumn Times Company, was waiting at the door. Seeing Qin Yu and the others arrived on time, he was relieved and hurriedly came forward and handed a copy of the script to Qin Yu.

Today's artists are obviously despising the shooting of advertisements, especially some newcomers who have just become famous. They think they are famous, late, leave early, and even stop recording because of disagreement.

If such a result occurs, the price is often not negotiated, and the merchant can reach a new cooperation plan by communicating with the spokesperson's brokerage company, but it will be quite difficult to do when the advertising company is sandwiched in the middle.

In Liu Ming's mind, Qin Yu, who suddenly became popular in the past two years, also has such an existence, so he has been serving him cautiously. Both the locker room and the dressing room are equipped with a relatively complete set of equipment, for fear that this young man would be unhappy today, so he would find excuses to give up and he would not be able to explain to the boss.

Fortunately, after Qin Yu took the book, he asked the makeup artist to help him get his hairstyle in the dressing room. He didn't even have any objections to the pure water handed to him by the staff, nor did he show any dissatisfaction.

Qin Yu was not too concerned about the other party's psychology. He was carefully observing the hand-painted advertising script in his hand.

The advertising desk is different from the film and television scripts. Due to the length of time, the advertising desk is more like a storyboard hand-painted by a film and television director. In each desk, the camera position, the character position, and the lighting position will be marked, and there are no excessive lines and action marks. It is similar to shooting a photo album, but the camera with a static picture is changed to a camera.

Today, Qin Yu asked to shoot the same film. It stipulated four scenes and the advertising company hand-painted four scenes. Qin Yu only needed to replace seven or eight sets of seasonal costumes provided by HaiLan Home and make actions that express joy according to the director's requirements. This is a breeze for him as an actor.

"Sister Cheng, if you shoot so simply, you can just find a photographer. Unexpectedly, they hired a director specially. It was not that they found a newcomer to deal with the merchants, right?" Qin Yu searched and handed over the station book to Cheng Junya.

"With this possibility, students who graduated from the director department of the Central Academy of Drama and Beijing Film Academy often shoot some advertisements and MTV to accumulate experience and earn some extra money at the same time."

"Well, during dinner two days ago, Huang Bo said that Ning Hao received an invitation to shoot an MTV some time ago, and we laughed at it at that time."

"If you can trouble Director Ning to come and shoot MTV, it seems that he is quite famous." Cheng Junya looked at Qin Yu and asked in disbelief: "Wang Fei is going to make a comeback?"

As the head of the company's publicity and distribution department, Cheng Junya is relatively familiar with Qin Yu's circle of friends.

"It's not my aunt." Qin Yu shook his head: "I heard that he was a senior high school student from Beiwu High School. He was looking for a music producer made by Zhang Yadong. Then Zhang Yadong found Ning Hao."

Only after hearing Qin Yu's words did Cheng Junya really pay attention to it. Zhang Yadong is a recognized talent in the pop music circle. Both Wang Fei and Dou Wei have worked with him. He is Dou Wei's brother-in-law. However, after meeting Gao Yuanyuan, the two chose to divorce. Some time ago, it seemed that he had an affair with Xu Jinglei and then broke up with Gao Yuanyuan.

No matter what his personal reputation is, his position in the music circle is there. Since he can be asked to come forward to find Ning Hao as an MTV director, this girl must have a certain background.

If you don’t have a certain background like Su Xue, then the people behind you like Liu Yifei have a deep background. No matter which one, as a propaganda department staff of Shiba Brokerage, you must pay attention to it. Whether it is cooperation or conflict in the future, you can be prepared to be free of trouble.

Qin Yu changed his clothes according to the requirements of the makeup artist. Then he followed the director Liu Ming, who was in charge of the scene, to the advertising shooting site. In order to save time, today's advertising shooting adopted a combination of movement and stillness.

First of all, graphic photography was required to wear this outfit and take a set of graphic advertisements in front of a white screen. In the future, these photos will be made into human-shaped standing cards or use a computer to remove the white background and place them in different scenes to make posters.

After the graphic photography was over, Liu Ming took him to the HaiLan Home Store next door, preparing to shoot an advertisement.

"This is the director of our commercial. He is a top student who graduated from the Director Department of the Central Academy of Drama. The Best Short Film Director Award at the 13th Yanjing University Film Festival..." In order to increase the weight of directors, Liu Ming emphasized his only title again.

"We know each other." Qin Yu interrupted Liu Ming's introduction and looked at Han Yan with a teasing look: "Just the name on my stands just now, I felt that it was you. The video you won the award is "Condom".

"Yes. The award was won, but it still fell into shooting commercials to earn living expenses."

Qin Yu couldn't help laughing: "Don't belittle yourself. Didn't you say that no matter whether Koman brothers or David Finch, who are the international directors, have never filmed an advertisement? Maybe one day, you will sit behind the camera and direct us young actors to film."

"You are still as bad as ever..." Han Yan pointed at Qin Yu and smiled bitterly. This kid relied on his good memory and often used flags that everyone had set up to stimulate them.

Han Yan and Qin Yu are in the same class, but one is in the acting department and the other is in the director department. Every year, the two departments work together.

Compared with the director department of Beijing Film Academy, the director department of the Central Academy of Drama is relatively weak. When he was in school, Qin Yu and others often used this to stimulate them, which also made the students of the two departments start to fight each other when they met.

"You need to dance a dance to express your inner joy in the future."

"Dance? Isn't it enough to show excitement on the platform?"

"I feel that dancing is more direct. I have seen your performance at "Dance Forest Conference". As long as you follow the music to play street dance, it will be edited later."

"I'm sure it's not me?"

"Do you have money to do it?" Han Yan said disdainfully: "If I hadn't hoped that you would make a distinction between Wu Dawei and be more outstanding, I would have asked you to give such a plan? You should know that the editing of dance is more difficult than some simple movements."

"Okay, believe me once."

Han Yan pointed to the last script and explained to Qin Yu: "By the way, you have another line: Men have to visit Hailan House twice a year. This line needs to be collected separately."

"You prepared the slogan for this station book?"

Han Yan looked at Liu Ming beside him and shook his head: "This is the planning of their advertising company and it has been recognized by the merchant."

"Teacher Qin, is there something wrong with this slogan?" Liu Ming, who had been following them, felt a stern heart when he heard the conversation between the two, and hurriedly asked.

"No problem, it's pretty good..." Qin Yu smiled and said nothing.

"Tsk, I didn't expect you to be so worldly now." Han Yan looked at Qin Yu with contempt: "You didn't have such a personality in school at the time. At that time, you saw the problem and pointed it out directly. But you were in the screenwriter department because you had tied us several times."

"Haha, it seems you have seen the problem too?" Qin Yu smiled at Han Yan and said, "Why don't you say it."

Liu Ming clasped his hands together and said to the two: "Two teachers, please don't play puzzles. If you have any questions, you can point them out directly. We have not started shooting yet and can change them. When the finished product comes out, it will be a waste of money. It will be a waste of time for the two teachers at that time, which is not good."

"Okay, let me say." Han Yan said to Liu Ming: "There is no problem with this advertising platform and performance method. The main problem appears in the advertising slogan."

"Advertising slogan?" Liu Ming looked at Qin Yu and found that he nodded in agreement.

"A video advertisement only lasts thirty seconds. In this short thirty seconds, we need to let consumers remember our brand, spokesperson, and the products displayed, but also let consumers remember our slogans."

"Yes, so we combined product positioning and brand requirements to give this slogan."

"Men have to visit Hailan House twice a year." Qin Yu shook his head and took over the topic: "There are four seasons a year, but I only visit twice. Is it spring and autumn or winter or summer?"

Seeing Liu Ming falling into thought, Han Yan continued: "And this slogan has some conflicts with the core slogan of this brand's product."

"In comparison, I also like the core slogan of this brand more." Qin Yu nodded: "Men's wardrobe is so considerate that it can better lock in the target customer group of the product, and will not emphasize the nature of men not to like shopping."
Chapter completed!