Starting from "The Unrest" in 2005, few movies with over 100 million yuan in Chinese production in 2006 made money. Whether it was "Seven Swords", "Night Banquet" or "The Golden Armor in the City", they all suffered a lot of losses. Even "Huo Yuanjia" relied on Li Lianjie's overseas appeal and won a lot of overseas box offices to make a small surplus.

Under such circumstances, the film "The Vote" is also not favored by the outside world. As the release date approaches, Cheng Kexin's pressure is inexplicably heavy.

The production cost of the "Voting of the Fame" has reached a terrifying 280 million yuan with the promotion budget. This means that if you want to recover the cost, the global box office will eventually reach more than 600 million yuan and the domestic box office will reach more than 350 million yuan. This goal is an unattainable height based on the current performance of the Chinese film market.

The current box office ceiling of domestic films is "The Golden Armor" directed by Zhang Yimou, who finally got a box office of 290 million yuan, which was lower than its production cost and lost nearly 100 million yuan.

Of course, "The Voting of the Fame" also has its advantages.

First of all, the domestic film market is gradually recovering. According to the official data provided by China Film Group, in the first 11 months of 2007, the total box office of the mainland film market exceeded the total of 2.8 billion last year, and the total box office this year will exceed the 3 billion mark.

Secondly, due to the wings of many large-scale films, the market has become calm. In the entire 2007, the only mainland films released in the films that exceeded 100 million yuan were the only mainland films. Large investment represents large-scale productions, and traditional theaters are gradually replaced by new theaters with more shocking viewing experiences. In order to feel the visual impact of computers, more young viewers choose to go to the cinema to watch in order to feel the visual impact of computers.

Another point is that the leading team of this film is also quite luxurious. Not only are international superstar Li Lianjie, Xiangjiang superstar Liu Dehua, Xu Jinglei, one of the four mainland actresses, and even Qin Yu, who was originally the youngest, brought surprises to Cheng Kexin. What he did not expect was that Qin Yu's fame has skyrocketed throughout 2007. Not only did he take on the big production "Red Cliff" directed by Wu Yushen, he also successfully entered Hollywood and received Paramount Pictures' latest film "Special Forces", which gave Cheng Kexin another choice in addition to Li Lianjie and Liu Dehua during the promotion and promotion stage of the film.

The film "Painted Skin" that Qin Yu is filming is directed by Chen Jiashang, the president of the Xiangjiang Directors' Union. He also understands the pressure of his friends, so after the Wanwan Golden Horse Awards ceremony, Qin Yu was given a half month vacation, allowing him to devote himself to the promotion of the drama.

Since December, Qin Yu has participated in three variety shows and two interviews. Then he and Song Ran were guests of the second season finals of the "Dance Forest Conference" with Song Ran. He showed off his dance posture during the live broadcast, and finally appeared on CCTV's New Year's Eve party and sang a new song.

On December 9, "The Vote" was finally officially released after more than half a month of warm-up and was grandly held at the Yanjing National Olympic Sports Center Stadium.

China Film Group, Hengdian Film and Television, Bona Film and Television, and Cheng Kexin's production film and television studio invited a large number of friends in the circle to support them. Hundreds of celebrity artists from both sides of the Taiwan Strait and the three regions attended the scene, which was comparable to the Golden Horse Awards ceremony a few days ago.

This momentum also made him feel a little pressure on "Assembly" that was about to be released in ten days. There are only two blockbusters that can be really good at this year's New Year holiday, and most of the other films are just waving flags and shouting. Even Stephen Chow's "Yangtze River Seven" has adjusted the time to January 7 to avoid internal friction.

The premiere was very successful. The invited critics and media people gave high scores to the film. They agreed that this drama can almost score a full score in terms of submission, setting, props, plot, rhythm, lines, and performance. Each character is portrayed very well. Li Lianjie's literary drama, Liu Dehua's character manifestation, and Qin Yu's changes in his eyes are all vividly expressed.

Just when the producers thought the box office was stable, the market response and box office direction were completely different from the judges of the film critics. After 150 million in the first week, a cliff-jumping decline occurred in the second week, with only 60 million in the box office. Although the total box office exceeded 200 million in two weeks, according to the trend, it is unlikely that the box office could exceed 300 million during the release period.

There are several reasons for this result. First, young people are not interested in this history of the Taiping Heavenly Kingdom. Moreover, a large number of Mongolian and Manchu descendants in the domestic cultural department are trying their best to weaken this history, which has caused many young viewers to not understand the connotation of this film. The large number of bloody and violent scenes in it have made female audiences dislike this type of film, causing the reputation of this film to decline.

Secondly, this film received the impact of "Assembly". Feng Xiaogang, who was hit on "Night Banquet", finally made a beautiful comeback with "Assembly". Although the premiere of "Assembly" is not as grand as "The Scenario", the trend of box office and the reputation of viewing are completely different.

The box office of "Assembly" was also only 80 million in the first week, and lagged behind "The Vote" by hundreds of thousands, but it started to make efforts in the second week. Thanks to word-of-mouth spread, the box office of "Assembly" fell slightly in the second week, and finally won the box office of this week with a box office of 75 million. The Vote, which was released in the third week, only received 38 million in the box office, with a total box office of more than 250 million.

This momentum continued until the third week of "Assembly" release. Stephen Chow entered the mainland theaters with his new film "Yangtze River 7". The box office of "Assembly" began to decline significantly, with a box office of more than 40 million that week and a total box office of 210 million. Feng Xiaogang became the second mainland director to have a box office of over 200 million yuan after Zhang Yimou. As the publisher of this drama, Huayi Brothers held a grand celebration banquet to congratulate Feng Xiaogang.

The box office of "The Voting" in the fourth week stopped falling, but instead rose slightly. In the fourth week, the box office was basically the same as "Assembly" and reached 40 million, with a total box office of nearly 300 million, successfully surpassing the 291 million box office of "The Golden Ball", which became the top of the box office of Chinese movies.

The result of this unexpected rebound has attracted the attention of the outside media. Media familiar with Huayi Brothers have even begun to question the fact that "The Voting of the Fame" pays for the box office by itself in order to make the data look good.

But this statement is an insult to "The Envoy" because buying a box office is very common in some small-cost videos or films suspected of money laundering that are ready to make a fortune. They will spend money to book some midnight shows. However, "The Envoy" has missed the momentum that requires hype, and several publishers do not need to launder money in this way.

Finally, it was learned from media follow-up investigations and interviews with moviegoers that the popularity of this wave of moviegoers came from Qin Yu.

When "The Legend of the Conquest" was about to enter the fourth week, the song "Chasing Dreams and Child Heart" sung by Qin Yu and the Lion Choir at the New Year's Eve Gala became popular. In this song, Qin Yu used a nearly sound-breaking method to express his persistent pursuit and persistence in dreams. The full emotions in the song seemed to sing the voice of everyone on the road to their ideals, and while inspiring, people instantly had 100% positive energy.

Xinhua News Agency, which has always been unfavorable for rock songs, made an exception to comment on this song on the first day of the New Year, and replaced "Blooming Life" for a period of time, becoming the background music for CCTV Five's event highlights and Olympic promotional videos.

This song quickly became the most popular song in the following few days, and the number of downloads on major music platforms increased. At this time, the audience remembered that Qin Yu was not only an actor, but also an excellent singer. Although he didn't have many works, every song could become a classic. Qin Yu was also called "a singer who was delayed by acting" for a time.

This popularity eventually affected the box office of "The Voting" until it was finally released. Although it did not meet the 350 million box office expected by the producer, it also became the box office champion of China with a box office of 312 million yuan in mainland China.

Also affected is "Assembly". It was originally proud to surpass "The Vote", and after it was released on January 30, it ranked second with a box office of 260 million yuan.

"We are already satisfied with the production cost of less than 100 million yuan and the box office of 260 million yuan." Director Feng Xiaogang said proudly in an interview with the media, and there are many words that the box office of "The Voting" exceeds 300 million yuan and faces losses of more than 50 million yuan.

There is another factor that affects the final box office of the two movies.

That is because of the rare "La Nina" climate phenomenon, from mid-January 2008, some areas of China, South China and Central China were affected by rare blizzards. This snow disaster had a huge impact on people's travel and life. Countless passengers who were preparing to return home during the Spring Festival travel rush were forced to trap on the highway and railway, and a live version of people who were on the road.

This situation instead provides an opportunity for "Lost in the Road" to be released during the Spring Festival. Many viewers who have a deep sense of the trailer when watching the trailer, as well as many workers stranded in the city for the New Year due to snow disasters, rarely break the habit of drinking, having dinner and playing cards during the Spring Festival, and walked into the cinema in groups of three or five.

Finally, this small-cost comedy film with a production cost of only 10 million yuan has a very high attendance rate thanks to its timely theme, humorous comedy elements, and the wonderful performances of many actors. During the seven-day holiday of the Spring Festival, the outside world was shocked and rushing to the box office of 120 million yuan, turning this originally bleak Spring Festival period into a prime time, laying a solid foundation for the Spring Festival period that attracted the attention of major film and television companies in the future.
Chapter completed!