This law has long been known to the public since ancient times.

If I asked you to give examples, there might be endless examples.

Many people may go to see a play or a movie because of a song, and after watching it they just can't help but want to curse.

TV series are sometimes better, but if you happen to be a member of that video website, it’s just a waste of time.

Movies are hard to watch.

For some movies, if you leave early, it will feel like a waste of ticket price. But if you keep watching, you will feel extremely tortured.

And there is a trend on the Internet now.

That is, after many people learn a few Internet slangs, they will use them vigorously whenever they are useful, as if they will die if they don't use them.

It doesn’t matter if it’s appropriate or not, I just like to be clever.

They saw that "Slaying the Wolf" and "Finally Understood" were becoming popular. Whether it was on major social platforms or in the comment sections and barrages of these songs, they all started leaving messages: "Since ancient times, bad movies have made great songs.

.”

——This is where the badmouthing begins.

But to be honest, everyone is looking forward to the broadcast of "Sword and Fairy".

But everyone is not optimistic about this drama.

I want to see it because I am curious.

I'm not optimistic about it, mainly because Luo Mo has taken too big a step.

If he was just going to act in a costume drama, then of course there would be no problem.

But writing, directing, and acting myself is very weird, like cutting leeks from fans.

Just like many popular singers who clearly have no creative talent, and may not have debuted in China, or were even born, and cannot speak Chinese well, but they insist on writing their own lyrics, and fans still insist that they are talented and pay crazy money.

You said that you started directing and acting in your own films without even acting in many plays. I have to say: "You can be willful if you have money!"

But for Luo Mo, the heated discussion on the Internet is actually not a bad thing, it can also be regarded as an alternative publicity before the broadcast.

At present, some marketing teams will deliberately set the pace at the end of the game, triggering heated discussions or even scolding wars among netizens, in order to hype up the popularity.

And no matter what, the publicity effects produced by "Slaying the Wolf" and "Finally Understood" are still excellent.

The [Super Chat] data of "Legend of Sword and Fairy" began to surge immediately after the release of these two songs.

The data increase has increased several times compared with the previous period.

This made Cheng Wen, the vice president of Penguin Video, a little bit unable to sit still. He was thinking about whether Penguin's promotion and marketing should follow up immediately. Taking advantage of everyone's curiosity, he directly started a wave of speculation.

For video platforms, hot hits are the most important.

Ten popular dramas that are small hits are no match for one hit.

After thinking about it, he finally informed the people below: "Raise the early publicity level of "Sword of Immortality" to level A."

After the propaganda department heard Cheng Wen's order, the team leader was confused.

When he initially set the publicity investment at B+, he felt it was a bit outrageous.

Now he has been directly promoted to A level. For him who has no words, this is really off the mark.

Even if it is a drama produced by Guan Fei, the early promotion can only reach A level.

The team leader knew that Pineapple TV was developing "The Sin", in which Song Ge is one of the two male protagonists, as an A-level project.

But haven’t we all held meetings at the top and bottom, and we have made it clear that this year we will adopt Tian Ji’s horse racing strategy, which was a failure at the beginning of the year.

"Mr. Cheng probably attaches great importance not to the "Sword of Immortality" project, but to Luo Mo." The team leader thought in his heart.

"Just two songs can bring such terrible market response."

"If a song of this level is paired with an annual drama produced by a top production team... the effect will definitely be explosive!" the team leader thought.

Undoubtedly, Cheng Wen signed a long-term contract with Luo Mo in one fell swoop, just to let Luo Mo star in some big Penguin productions, and everyone should tie it up in depth.

The strategy of major video platforms in recent years has been to create stars internally.

I want Luo Mo to become my goose type!

………

………

At this end, the theme song and ending song of "Sword and Fairy" are very popular.

On the other hand, the promotional song for "Invincible" didn't create much of a splash.

The promotional song for a web drama with this theme adopts a weird style.

It is extremely difficult for songs of this style to break out of the music industry.

After all, the dark and dark genres such as "Night Chapter 7" cannot be controlled by ordinary people. If they are not careful, they will become very niche or uncomfortable to listen to, and they will directly avoid or even dislike them.

.

The promotional song "Miscellaneous" for "Miscellaneous Crime" sounds really fascinating...

Since the directors, screenwriters, and male protagonist Song Ge of "The Sin" were all committed to Luo Mo from the very beginning, people on the Internet often compare various aspects of the two dramas.

The popularity of the two songs "Fairy Sword" has naturally been cited by many marketing accounts, media, and netizens.

This made the director of "Invincible" very angry.

"I'm so angry. It's really hard to calm down my anger if I don't use it to heat up the situation!" He said in his heart.

In an interview, although he did not clearly name the show's title, he still told reporters: "Our promotional song for "Crime" is mainly to fit the style of the show, and we don't think too much about popularity.

It was not created as a pop song per se.”

"For us at "Invincible", the songs serve the web drama, and they are just a part of the web drama."

"All the work we do is essentially to make the show better-looking and of higher quality, not to make the song better and have nothing to do with the plot itself."

"I will not do anything that takes precedence over others."

The smell of gunpowder is coming!

This makes the media and marketing accounts act like hounds that have sensed the scent and start to move out in groups.

Articles were published one after another, which made the director of "Invincible" very satisfied and felt that this was the effect he wanted.

After each article is published, he will build a memorial arch.

When the media asked him if he was criticizing a specific drama, he quickly waved his hand and said: "I just feel that there are more and more chaos in the film and television industry recently. I just talked about a certain phenomenon casually, of course.

I won’t specifically criticize a certain drama, but I just can’t stand the increasingly chaotic situation.”

As for Song Ge, the male protagonist of "The Legend", after seeing the popularity of "Slaying the Wolf" performed by Xu Chujing for "Sword and Fairy", he immediately arranged his team to communicate with the media and asked reporters to deliberately interview him about his past confession of Xu Chujing.

He faced the camera with a gentle smile and said: "Although many people say that I am a prodigal in love, I looked back and found that in my life, I have only fallen in love at first sight with Xu Chujing."

Song Ge is not afraid of taking the initiative to bring up emotional issues and affecting everyone's sense of empathy for the male and female protagonists when watching the drama.

It is true that if the male protagonist and the female protagonist do not have a sense of connection, the emotional scenes will be particularly awkward to watch.

but……..

"We don't have a female protagonist in "The Sin"!"

"We are just playing a side game, a little prostitution! What we are playing is brotherhood!"

When the time comes, just say a few words that you are no longer interested in anything between men and women, and those rotten girls will immediately figure it out on their own.

A series of false accusations and deliberate hype made "The Crime" also become popular before it was aired.

As for the people in [Moxu CP], they were very angry about this.

The female psychiatrist who treated Xu Chujing and wore gold-rimmed glasses, as one of the fans of [Mo Xu CP], was so angry that she wanted to rush up and hypnotize Song Ge, and then torture him to death.

When she was watching Song Ge's interview, she felt uncomfortable and couldn't help but grab hard with her ten fingers on her legs, which even pulled the black silk under her white coat.

"Fortunately, there is a variety show that the two of them will participate in tonight."

"I hope they can have some interaction in the variety show." The female psychiatrist thought to herself.

………

………

The variety show Luo Mo and Xu Chujing participated in was called "Happy Sunday".

The name looks very dated.

This variety show is indeed an evergreen variety show in this world and has been popular for ten years.

The host's name is Meng Xiaoguang, whom Luo Mo met at the finals of "The King of Love Songs".

When Luo Mo came to participate in this variety show, he brought several of the leading actors from "Sword of Immortal" with him, which was equivalent to a promotion.

Logically speaking, Xu Chujing only sang the opening song, which was optional.

But she took the initiative and expressed her willingness to build momentum for Luo Mo, which made the director team of "Happy Sunday" happy.
To be continued...