Chapter 630 I want to watch "Nezha"

The most expensive movie you have ever seen, how much did it cost?

In Luo Mo's impression, he traveled to the Blue Star on earth, and movie ticket prices were rising every year.

Especially in theaters in some big cities, ticket prices have soared.

He has seen many movies that cost more than a hundred yuan a ticket, and they were not in VIP halls, just normal giant-screen halls.

Blue Star has also seen this trend in recent years.

Movie ticket prices are rising every year, and movie tickets during the Spring Festival are often more expensive.

The vast majority of movie theater chains are counting on making a fortune from their Spring Festival sales.

No theater chain will worry about the box office during the Spring Festival.

Blue Star is the same as on Earth. In previous years, there have been cases where a certain Spring Festival movie was packed with bad movies, but the total box office actually surpassed last year's Spring Festival movie.

The pricing of movie tickets in Blue Star is roughly similar to that on Earth, but there are some slight differences.

For example, Luo Mo, as the publisher of "Nezha", can set a [minimum issuance price].

There is often a difference of about 5 yuan in this issuance price between Class A cities and Class B cities.

The so-called Class A cities are those first-tier cities. Except for a few first-tier cities, the rest are Class B cities.

Before the movie was released, Luo Mo received several dinner invitations from the distributors of several other movies during the Spring Festival.

He knew very well that this so-called dinner party was actually priced at the same price!

Luo Mo Nian was too busy and he didn't like this model either, so he rejected them all.

Anyway, he is well-known in the circle as a loner and a shameless person.

The final result is that the producers of the remaining blockbusters have raised the [minimum release price] by 5 yuan compared to last year.

40 yuan for Category A cities and 35 yuan for Category B cities.

Only for Luo Mo, the [minimum issuance price] is the same as before, set at 35 yuan and 30 yuan.

Perhaps in everyone’s memory, there used to be cheap movie tickets, such as the [19.9] model.

There are usually people here who are making up the price difference, and most likely it won’t be the theaters themselves who are making up the difference.

The film studio raised the [minimum release price], which actually raised the ticket price at the source.

For this reason, the producers of the other films had even stronger opinions on Luo Mo.

Don’t you understand the principle that the law does not punish the public?

Everyone raises the price together, and no one says anything!

You have so many fucking things, but you are so fucking different!

But fortunately, this guy's movie is a cartoon, which makes these filmmakers more emboldened.

Even if these news are exposed, there will be no problem.

You are an animated film, but we are not. Our [minimum distribution price] is set higher than yours, and that is natural!

Yes, "The Return of the Great Sage" has indeed opened a new era of domestic animated films.

But a movie with a box office of more than 1 billion has limited power.

Animated movies are still at the lower end of the contempt chain.

In fact, if Luo Mo follows the price increase, then if the trend on the Internet goes wrong and everyone is complaining about the price increase, other film producers will definitely push him to the front to attract firepower!

"Look! Look at him! An animated movie is so expensive!"

"He sets this price for his animated movies, why can't we?"

Not surprisingly, a large number of netizens will also feel that the price increase of "Nezha" is the most unreasonable!

They don't care that high-quality animation production costs a lot of money, they just think that you don't even need to hire actors, and you can save a lot of money on the salary alone.

Of course, Luo Mo didn't raise the price, and it wasn't because he was afraid of being scolded. He just acted according to his own wishes and ideas.

"If I don't want to see an increase during the Chinese New Year, then there won't be an increase."

However, in fact, the pricing power of movie tickets is mainly in the hands of theater chains.

These days, not many theater chains will use the lowest price to set prices.

Even if you order it for 10 yuan, they will still sell it for 50 or 60 yuan, or even more!

After all, what the theater chain can decide is the upper limit of ticket prices...

Therefore, when many theater chains saw that the [minimum release price] of "Nezha: The Devil Boy Comes to the World" was not in line with the same trend, they were slightly stunned at first.

However, he was only slightly stunned.

All in all, this number does not affect their own pricing anyway.

Movie tickets during the Spring Festival are too expensive. The reason why it topped the Weibo hot search list and triggered heated discussions across the Internet was mainly because people had deep grievances.

"Damn it, why doesn't your income increase every year?"

“The money I make hasn’t changed, and things are getting more expensive every year!”

"Watch a movie to enjoy the Chinese New Year. It goes up so much every year."

"Damn it, it costs more than 240 for me to buy three tickets!"

"It's so funny, my three tickets can break 300!"

"In my small county town, it's quite low, more than forty yuan."

“It’s still cheaper here in XJ.”

"Why, is this a competition between regions? This is not a competition!"

As I said before, this year’s Spring Festival is very special, it can be said that there are a lot of blockbusters!

This kind of battle is much stronger than in previous years.

Blockbuster movies often mean that their original price will be relatively high. In addition, some movies do not need to be 3D, but they insist on making low-quality 3D for everyone to watch, and the ticket price is suddenly higher.

"Hidden Dragon", "Monster Hunt 2", and "Journey to the West: The Six-Eared Macaque", these three top-notch productions, the average ticket price is not low.

Looking around, during this year’s Spring Festival, it seems that the cheapest one is - "Nezha: The Devil Boy Comes into the World"!

In some larger cities, in theaters of similar size, its ticket prices will be much lower than those of these three major productions.

In small places, the price is only slightly higher than the lowest issue price.

After all, it is the lower reaches of the film contempt chain. When setting prices, theaters will also consider that this is just an animated movie and cannot mess around.

In other words, animated movies - not worthy!

From the past to the present, the pricing of all animated movies will be lower.

In addition, Luo Mo has always had a label, that is, his works are extremely [short]!

"Nezha" is the shortest among this year's Spring Festival movies, and it's much shorter.

This is also one of the reasons for the low pricing.

This made the entry "Movie tickets during the Spring Festival are so expensive" the most popular search item, while "Nezha" did not receive much criticism.

When Luo Mo saw this hot search, he smiled and said nothing.

"Many people on earth know that the box office of "Nezha" is incredible, reaching 5.036 billion. After it was released in 2019, it ranked second in film history, second only to "Wolf Warrior 2"."

"It wasn't until 2021 that its box office was surpassed by "Changjin Lake" and "Hello, Li Huanying", ranking fourth in film history."

"However, many people only know the final box office data."

"Everyone doesn't know how low the average ticket price is to reach a box office of 5 billion!"

The average ticket price of "Nezha" is only 35.7 yuan!

It is one of the top ten in the box office list in film history and has the lowest average ticket price, which is more than ten yuan lower than the movie in 2021.

It's often several dollars cheaper than other famous movies released in the same year.

Many people know that this movie is a box office hit.

But maybe I still underestimate how awesome it is.

……..

……..

Guangcheng, Guangdong Province.

Chen Luo was sitting on the sofa at home, feeling a little deserted.

There are only him and his mother at home, plus an aunt who did not return to her hometown during the New Year and earns three times the salary.

Originally, we had a golden retriever, which could make the house more lively, but after all, the lifespan of a pet dog is limited, and he passed away last year.

Chen Luo and his mother could not bear the grief and no longer wanted to keep a dog.
To be continued...