Chapter 31 Announcement
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Needless to say, Antai Pictures' distribution capabilities in Hong Kong Island also have certain competitiveness in Southeast Asia. Otherwise, Jiang Zuyi would not have been promoted as the president of the theater.
As the second son of the Jiang family, Jiang Zhiqiang is favored by the old man in the family because of his bloody rebirth as a prodigal son. The resources within the circle he can mobilize are naturally extraordinary.
Starting from the next day, news reports about "The Butcher on a Rainy Night" began to appear one after another in the entertainment pages of Hong Kong newspapers.
"In 1982, the murderer Lin Guoyun applied for medical parole. Hong Kong Island's legal system is once again controversial." - "New Evening News".
"The past and present life of the Corpse Butcher, a movie based on the true story will be released soon." - Second page of "Oriental Daily".
"It is reported that "The Butcher on a Rainy Night", adapted from a real case and starring the best actor Leung Gai-fai, will be released on September 16. The film truly reproduces the metamorphosis of "Murder Lin Guoyun" in 1982. It explores the story of the pervert.
The journey of the heart reveals the historical truth that shocked Hong Kong!" - "The New Paper"
Silently, the Jiang family's ability was undoubtedly demonstrated.
A large amount of promotion money was spent and it immediately attracted a lot of attention.
The Rainy Night Demon Lin Guoyun is well-known in Hong Kong Island, and he has a reputation for shooting images to stop crying. This has an innate foundation for publicity. With the financial support of Second Master Jiang, he has appeared in some social supplements
All published articles about this corpse-dismembering maniac.
If it were August, Antai Pictures might still encounter opponents and would not be able to have such execution capabilities.
But in September, when the three major players were silent, Aetna's strength was not weak.
Of course, when these news are published, they are not even close to being known to the whole people. After seeing it, more people just treat it as a conversation piece after dinner, leaving a little impression in their minds.
Although Jiang Zhiqiang is very optimistic about this movie, he adheres to the principle of businessmen doing business. The promotion expenses of this movie are still limited.
It cannot be compared with those big-budget movies. Advertisements are basically only placed in newspapers for promotion.
This is understandable.
A small-investment work by a new director will not be able to obtain huge promotion expenses. If it is a popular movie, or a relatively important movie, the publicity intensity will definitely be different.
"A Better Tomorrow" as an example.
When it was first promoted, the movie was promoted with an action shootout. Newspapers, radio stations, and TV stations took turns promoting it. The two TVB sons, Zhou Runfa and Di Lun, ran announcements on various Jade Channel programs to promote the new drama.
Popular niche actor Leslie Cheung has been constantly on the stage calling on fans to buy tickets to support him.
During the promotion stage of the movie's release, the "tragedy card" was played in a classic way. Many film critics called "A Better Tomorrow" "a turnaround for several frustrated men."
This wave of publicity wants to be clever.
In fact, several men are really not very frustrated!
Zhang Guoyi... so that he can be replaced by the next one.
Not to mention Fa Ge's small screen, his loneliness on the big screen is that he "doesn't make money". But that doesn't mean that no one is looking for him to make films. For a while, he was so close to the big guys of the New Wave that he almost got sidetracked.
Wu Yusen?
When New Art City was setting up a club, he was the first person Mai Baldy looked for. Unfortunately, he was playing in comedies and his life was very prosperous. At that time, New Art City was poor and broke. How would you choose Wu Yusen? Then he put the down-and-out gay guy
Friends Tsui Hark recommended it to Xinyi City.
Later, he rushed to the street and wanted to go back to Xinyi City, but he applied for a job and said, "Today, you are indifferent to me, but tomorrow I will make it impossible for you to climb up."
There is no place for him in Xinyi City right now!
Sometimes I have to lament the fate of life. The wind and water have taken turns, but Xu pulled him over at the critical moment... From an artistic point of view, he is considered down and out, but from a life point of view, he is much better than Li An, who is living a soft life.
Brother Hao was the only one who seemed to be down and out. The old martial arts movies came to an end. He bid farewell to costume dramas and prepared for modern dramas. He had just been preparing to be down and out for a year when he encountered "A Better Tomorrow"...
Later generations only saw a group of brave men working together to create a "phenomenal movie". But we don't know how much thought Princess Jin and the film studio spent behind the scenes, and how much publicity expenses they paid.
Otherwise, with Jin Daxia's stingy character, his newspapers would repeatedly promote this movie? Favors are just a bargaining chip for capitalists to obtain profits.
It's a pity that "The Butcher on a Rainy Night" doesn't have any big stars to attract attention. Leung Gai-fai, let alone being recognized as a biological son by TVB, is not a class enemy. There is no way to talk about his appeal.
In the 1980s, the commercialization process of Hong Kong films was not as good as that of Hollywood, especially the industrialization and standardization process. However, the promotion and publicity was not inferior to that of Hollywood.
There is a precedent for the promotion of movies on Hong Kong Island. Xu Guanwen set an unprecedented three consecutive box office titles in the history of Hong Kong Island from 1974 to 1976, which started a classic case of publicity and promotion.
Advertisements were placed in newspapers, film critics reviewed films, radio stations played Xu Guanjie's songs on a loop, television programs were constantly promoted, and even celebrity platforms were used to do everything possible.
In 1977, Shaw Brothers imitated the 1973 "72 Tenants" and played with the star effect, and came out with "The Little Mermaid", with a box office of 7.7 million. This broke the monopoly between the Hui brothers and Golden Harvest, otherwise Xu Guanwen would probably have died. He has truly completed his great career as the number one five-time winner in film history.
Because the box office champion in Hong Kong in 1978 was "The Pledge of Allegiance", which was still Hui Guanwen's work.
If the early 1970s was the world of Bruce Lee's kung fu movies, then the mid-to-late 1970s was the stage of Xu Guanwen's comedy for ordinary people.
It can even be said that from the mid-1970s to the early 1980s, the Hui brothers shone like stars in the Hong Kong film industry, and their status was hard to shake.
It was not until later that the world was dominated by Double Monday Dragons.
Zhou Xingxing even used four consecutive championships to complete the perfect transformation from Xing Zai to Ah Xing and then to Xing Ye. Of course, the success of every movie is inseparable from publicity and promotion, and Xing Ye is no exception.
Hype, scandals, behind-the-scenes, romance, Hong Kong Island has always been fun.
Even though it did not receive the treatment of a major production, "The Butcher on a Rainy Night" still achieved the goals expected in the early stage. Jiang Zhiqiang's ability to promote the film made even Wu Xiaozu give a thumbs up.
He grasps the promotion rhythm of a film very well. After the first wave of limited-time promotion, all he has to do is wait for the midnight screening. At that time, the promotion plan will be decided based on the popularity of the film.
This early wave of publicity is enough to pave the way for the midnight screening of "The Butcher on the Rainy Night". Everything is ready, all it takes is for the film to catch the eyes of theater owners. In this way, with the ridiculously high box office share, Jiang Zhiqiang is confident that "The Butcher on the Rainy Night" will be screened at midnight. 》Let’s talk about more theater upgrades.
…
TVB Artist Apartment, Room 301.
Wang Zulan wore a bun, a facial mask, and a large T-shirt covering her buttocks. As soon as she walked out of the bathroom, she saw her best friend Gao Lihong looking pretty in front of the mirror.
Bright red bell-sleeved off-shoulder mini jacquard dress, the upper part of the chest is designed with gauze, and the hemisphere is looming. A chain hangs around the neck, and a pink quartz fox pendant is dotted between the two balls. The skirt is neatly trimmed, revealing a slender straight line.
Her calves were covered with a pair of fish-mouth high heels.
Da da!
She turned around in front of the dressing mirror and stepped on her high heels. She waved her hair lightly and moved her hair to one side.
"cough!"
The beautiful Gao Lihong froze.
"Rule 7 of the Best Friend Code." Wang Zuran's voice came over.
"Forehead……"
Gao Lihong looked at the approaching Wang Zulan and stuttered: "Whenever you are dating a man... your boyfriend, you must ask the other party to see and review... you are secretly dating..." her voice became smaller and smaller.
"Dating secretly, cursing her boyfriend for cheating! One split of eighteen volumes, each one has a reputation for beauty." Wang Zuran answered with a smile.
"Joey, don't be so cruel, right?"
Wang Zulan raised her long legs and slammed them against the wall, forcing Gao Lihong into the corner. The T-shirt fell back, revealing her snow-white plump thighs.
"Last time you and I had dinner with Sam and his gang. Who suspected that I was dating him? I told you that we were just good friends and you didn't believe it. Who insisted on adding this oath?"
Wang Zulan scanned his best friend up and down, "You put on makeup, sprayed perfume, and dressed so coquettishly. Don't tell me that you will go home and sleep tonight. Otherwise, I will doubt what you are sleeping about..." She lifted her best friend's chin with her slender hand, her eyes wide.
Review.
"I just went to attend the midnight screening. You also know that I filmed "The Butcher on a Rainy Night" some time ago. It will be previewed tonight..." Gao Lihong knocked off her best friend's hand and argued forcefully.
Wang Xianxian smiled and said nothing, gently opened her bun, flicked her hair like a goddess, bit her lips slightly, and took a mouthful of the mask smell...
"Okay, okay, can I take you with me?" Gao Lihong was really afraid that Wang Zulan would rub the mask on herself.
"Excuse me... I'd better wash off the facial mask and take a beauty sleep." Wang Zuran stared at his best friend for a while, then lifted his legs and stretched, revealing his good figure.
Gao Lihong let out a sigh of relief, secretly patted her breasts, and escaped.
"But...since you invite me so sincerely, I can't refuse." Wang Zuran stretched out her neck from the bathroom and smiled at her best friend thoughtfully. Her brain capacity had greatly increased just now.
Isn't "The Butcher on a Rainy Night" the film directed by that scumbag? Wang Zuran felt that it was inappropriate to let his best friend go alone.
Wang Daba taught her to be friendly to children and help each other when she was 5 years old.
She is obedient.
Relying on his height, he took away the marshmallows from his male classmates in a friendly manner.
When Wang Zulan finished changing her clothes and put on makeup, and walked out, the two stunning plants in the living room were waiting for her.
The black V-neck waist-cinching retro long dress slightly exposes the collarbone, the shoulders are beautiful, and the red lips are particularly eye-catching. It not only shows the waist, but also shows the temperament. The skirt is short in the front and long in the back, and the legs are covered with black thin silk.
Straight and long. The shallow mouth, pointed toe and hollow stilettos on the side highlight the figure.
Women who wear high heels and women who don’t wear high heels are completely different creatures. High heels make the already tall and sexy figure even more graceful. The whole person is as beautiful as if she is participating in a TV show.
When your bestie is dressed beautifully, you will inevitably have to dress up carefully. Every time a woman walks hand in hand with a woman, it is a comprehensive comparison of clothing, makeup, accessories, body shape, and boyfriends.
No woman sees herself as a supporting role next to other women.
Chapter completed!