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Chapter 253 Seeking a win-win situation

Sun Shuli said, "You walk forward and I'll arrive. Just miss it. I doubt whether you kid was deliberately avoiding me."

Zhang Hehuan laughed and said, "You said that, you were deliberately hiding from you."

Sun Shuli said, "That's a bad thing." Picking up the pipe, Zhang Hehuan hurried over and wanted to help him light it.

Sun Shuli asked him to sit and stop moving. After lit it, he took a breath of smoke and said, "The crew's affairs were handled beautifully. The script changed like this, and it felt more reasonable than before. Wen Yongshi withdrew and eliminated my thoughts."

Zhang Hehuan said: "She is quite beautiful and has good acting skills. Where can I recruit you?" Of course, the artists in her company need to maintain them.

Sun Shuli said: "The variety show "We Are Actors" is not a one-on-one situation. Zhang Ziyi's fraudulent donation has not been clear yet. Wu Xiubo has had an accident again. Now everyone in the circle is in danger. Anyone with a project is uneasy. Now the tolerance of radio and television to negative news for actors is getting lower and lower. An accident in an actor may affect a project."

Zhang Hehuan nodded. It is normal for Lao Sun to be cautious. In fact, Wen Yongshi has not had much black information, and recent scandals are mostly due to improper handling of the team.

Sun Shuli said: "I heard you set up a music studio?"

Zhang Hehuan said: "It was done by July, I will help her." Of course, such a thing cannot be publicly admitted.

Sun Shuli said: "Don't explain, I understand that the fruits of water will not flow to outsiders. I plan to hand over the soundtrack of "The Legend of Qin" to your studio."

Zhang Hehuan said: "Sun Tai, I can't take this job. The more I do this, the more I have to avoid suspicion. Don't make money and make trouble."

Sun Shuli said, "It's up to you, don't say that I have good things in the future and don't think about you."

"Sun Tai, I know what you are doing to me."

"This time I went to Beijing for a meeting, there was a rumor that made me feel uneasy. Recently, costume dramas were crowded with people, and radio and television have found that this sign is not good. We recommend that we shoot more dramas that reflect real life. I remember you mentioned to me that you wanted to shoot a TV series with stock market themes. This year marks the 15th anniversary of Xiangjiang's return."

Zhang Hehuan laughed and said, "I regret it."

Sun Shuli took a breath and said, "I have to say that your kid's vision is really accurate. The filming period of this "Qing Qin" must be limited to four months. We will try to sell it in June. If there is another policy, it will be troublesome."

Zhang Hehuan said: "I don't think there is anything wrong with this drama. Although there are not many big names in our drama, the appearance of the actors is first. The most important thing about costume dramas is to look at their appearance. No matter how big the actors are, no matter how good the acting skills are, they will not be good, and acting in costumes will have to fail."

Sun Shuli said: "If you want to talk about appearance, Wen Yongshi is pretty good. Chen Yanxi's costume looks really a bit..."

Zhang Hehuan laughed and said, "She is not on camera in ancient times, and she is still quite beautiful in real life. She just needs to work hard for the stylist."

Chen Yanxi is very good at this type of style. You must try more styles and choose the one that suits her best.

Sun Shuli's cell phone rang again. He answered the phone, chatted for a while, put down the phone and said to Zhang Hehuan: "Your Cool COO Xu Mingfeng, he wants to buy the exclusive online broadcast rights of "Xu Qin Ji". "Sun Shuli would definitely not consider it in the past. After all, Youku had proposed to purchase the exclusive online broadcast rights of "Xu Qin Ji" for 50 million yuan. He had already reached an intention, but because of the variety show breach, Sun Shuli was extremely disgusted with You Ku. He once said in front of Zhang Hehuan that no one would sell it to You Ku.

However, at this meeting, Sun Shuli felt that the direction of the wind was wrong, and he had to consider the issue of risk control.

Sun Shuli said: "Strange, why did Xu Mingfeng target our drama? It was at this time."

Zhang Hehuan thought to himself that it was probably because of Luo Peihong. Maybe Xu Mingfeng learned about this drama through Luo Peihong. He is not having a good time now and is eager to prove himself with his grades.

Zhang Hehuan said: "I have heard of this person and he is still capable, but the variety show "We Are Actors" made him feel embarrassed. He is currently eager to prove it with his grades."

Sun Shuli said, "Then you go talk to him and touch his bottom." He was repulsed from the bottom of his heart for Youku, but he didn't want to give up this opportunity.

Zhang Hehuan thought about it and decided to meet Xu Mingfeng before returning to Liaocheng. He invited Xu Mingfeng to sit in his studio.

The weather was nice and the afternoon sun was warm. The two of them sat down in the small garden outside the studio. Xu Mingfeng was wearing black-framed glasses and a windbreaker today, looking quite elegant. His assistant drove him over.

Zhang Hehuan has just recruited a front desk, and several recently recruited technicians have started working during the probation period. Qin Hong is almost here during the day and rarely goes to the bar at night. The reason why she did not transfer the bar was because she felt that Fu Hao would come back one day and was worried that Fu Hao would not be able to find her when he came back.

Xu Mingfeng smiled and said, "The environment here is good."

“It’s a little remote.”

Xu Mingfeng said: "What should be so lively for the place used to make a studio? It's more clean and suitable for creation."

The front desk lady brought two cups of coffee.

Xu Mingfeng said: "Is this your own industry?"

Zhang Hehuan whispered: "Sister Luo also has shares."

Xu Mingfeng laughed: "She has a high opinion of you. I have known her for so many years. It is rare for her to admire someone so much." He re-evaluated the relationship between Zhang Hehuan and Luo Peihong. They are not just colleagues. Zhang Hehuan opens a music studio and Luo Peihong owns shares, which is enough to prove that the two of them trust each other and are very close partners.

"What about you?"

"If she had convinced me, we wouldn't have divorced back then." Xu Mingfeng realized that his topic was too far-reaching and changed the topic: "How were you thinking about what we were talking about that day?"

Zhang Hehuan said: "I actually brought the mission today."

Xu Mingfeng was very wise and immediately understood what Zhang Hehuan meant: "What is the right to broadcast the online broadcast of "Xu Qin Ji"?"

Zhang Hehuan nodded: "Mr. Xu, our TV series has just been filmed. How could you be optimistic about our drama?"

"You gave Youku a script, and Youku proposed to buy your exclusive online broadcast rights for 50 million yuan. He had already reached an intention, but later because this variety show was unpleasant, the online broadcast rights were left alone."

"Does Mr. Xu still look forward to this drama?"

"I have read the script and learned about the main creative lineup. Although most of them are new actors, Chen Yanxi is popular and director Jiang Jiajun has made several dramas with good ratings. If you can sell the exclusive online broadcast rights to Youku, I will help arrange for the broadcast on Blue Channel to be broadcast on Blue Channel. Youku and Blue Channel can basically ensure that your drama can recover the cost." At present, Youku and Blue Channel are in-depth cooperative relationships, and Xu Mingfeng is definitely not empty talk.

Zhang Hehuan said: "Mr. Xu is really courageous. He dares to buy our TV series without waiting for the filming effect or even without waiting for the filming."

Xu Mingfeng said: "I believe in Luo Peihong's ability. Her style of doing things either does not do it. If you do it, you will definitely do the best and you will have confidence in your ability."

Zhang Hehuan discovered that Xu Mingfeng was a risky person. If Xu Mingfeng really cooperated with him, then how could he do "the Voice of China"?

Zhang Hehuan said: "I have a project on hand, I wonder if Mr. Xu is interested."

Xu Mingfeng looked at Zhang Hehuan with a smile: "I have been waiting for you for this sentence, I am interested! Can you reveal which type of the product?"

“Music talent show.”

"It seems that there are too many such variety shows. Mango TV's Super Girl has reached its peak, and it is too difficult to make new ideas." Xu Mingfeng believes that Zhang Hehuan's creativity is not as good as "We Are All Actors".

"I never do anything to pick people up. My variety show is actually an inspirational professional music review program. The entry point of the program is to tell stories."

“Tell a story?”

Zhang Hehuan nodded: "I am currently working on a planning plan. I will register the trademark for the name, content and form of this variety show. If Mr. Xu is interested, I will discuss it with you in-depth at that time."

Xu Mingfeng said: "How much is the investment in this variety show?"

Zhang Hehuan said: "Refer to the variety show you have been rectified."

Xu Mingfeng said: "It's acceptable! Is your program talking about cooperation as Nanjiang TV or your studio?" He grasped the key to the problem.

Zhang Hehuan said: "In the name of Xinxingyuan Studio, if the cooperation is successful, the three parties involved in cooperation will be Ku, Blue Platform, and Xinxingyuan."

Xu Mingfeng said: "Have you ever expected the effect of this variety show?"

"Create the hottest program this summer, with a program span of two and a half months, tentatively scheduled for 14 episodes, with a viewership target of breaking four! Online broadcasting first!"

Xu Mingfeng, who had always been calm, couldn't help but open his eyes wide at this time. Zhang Hehuan was talking about a phenomenal variety show with a rating of four. Since Super Girl broke six in 2005, no variety show has been able to break four in seven years. The most popular program at present is Pingjiang Satellite TV's If You Are the One, but it also set a CSM rating of 3.6 last year, which has been regarded as a miracle in the industry. Today, when online video platforms are constantly emerging, the difficulty of breaking four is far greater than the moment when Super Girl broke six in 2005.

Xu Mingfeng believes that Zhang Hehuan is arrogant and arrogant, but he admires such young people. Without the spirit of adventure, it is impossible to make any hit show. Although "We Are All Actors" has been suspended in the middle, it also proves his ability. According to CSS statistics, the third episode's ratings have exceeded 2, which is already the most popular variety show on Blue Channel in recent years.

Moreover, he does not think that Zhang Hehuan's new star field studio has the qualifications to cooperate with Youku and Blue Platform on an equal footing basis. What he is really interested in is creativity. At the beginning, he wanted to buy creativity and planning plans from Zhang Hehuan, rather than cooperate with his studio.

Xu Mingfeng said: "I will start preparing for this matter now. Your plan is completed. If it is proved feasible, I will arrange the production immediately."

Zhang Hehuan said: "Does Mr. Xu have a strong relationship in the recording industry?"

Xu Mingfeng said: "Mu Xichun, the COO of Feixue Records, and I are classmates who are studying EMBA. If you need it, I can introduce her to you."

Zhang Hehuan said: "My studio has always cooperated with Nanjiang Audio and Video Publishing House in the past, but Nanjiang Audio and Video Publishing House lacks channels for overseas distribution."

Xu Mingfeng immediately called: "Old classmate, I want to introduce a friend to you."

When Mu Xichun heard Xu Mingfeng say it was Zhang Hehuan, he immediately said, "Where are you? I'll go there now."

Mu Xichun works in Shanghai, but she is from Nanjiang and is visiting relatives in Nanjiang during this period. In fact, she will come back almost every weekend.

An hour later, Mu Xichun drove to Xinxingyuan Music Studio. Originally, Xu Mingfeng suggested that they go to the city to find a place to meet and have dinner together in the evening, but Mu Xichun insisted on visiting Zhang Hehuan's studio first.

Mu Xichun is 35 years old and is a famous Iron Lady in the recording industry.

Xu Mingfeng introduced her and Zhang Hehuan. Mu Xichun smiled and reached out to Zhang Hehuan: "Teacher Zhang, I have been famous for you for a long time. I am trying to find someone to introduce you to me during this period."

Zhang Hehuan laughed and said, "President Mu is polite, please come inside."

Zhang Hehuan took Mu Xichun to visit her studio. As the COO of Feixue Records, she had an extraordinary vision. After visiting Zhang Hehuan's studio, she said that the studio facilities were already considered first in China. However, with this studio alone, she produced three songs that ranked first in the new song list, which was a bit beyond her imagination. People with discerning eyes could easily see that the establishment of the studio had not been officially completed and the team was not perfect.

Zhang Hehuan told Mu Xichun that the past few songs were completed with the assistance of Nanjiang Audio-Video Publishing House.

Mu Xichun is also a person who speaks more directly: "I heard that Pan Kai, the boss of Nanjiang Audio and Video, has been transferred. Is Teacher Zhang's plan to change his partner? Is this related to this?"

Zhang Hehuan said: "Although Mr. Pan has been transferred, Nanjiang Audio and I still have a cooperative relationship. However, in terms of overseas distribution, they have always lacked channels, so I want to find a more suitable partner."

Mu Xichun said: "What do you mean by overseas issuance?"

Zhang Hehuan asked them to sit in the office.

Zhang Hehuan expressed his idea of ​​launching a new Chinese Cantonese song for the signed singer.

Mu Xichun said that there is no problem with the channel. Recently, Feixue Records has been committed to developing overseas markets, mainly in the Chinese-speaking area. They have recently acquired Pegasus Records from Xiangjiang, which can be said to have improved the overseas layout.

Zhang Hehuan's previous withdrawal from three songs has proved his originality. Mu Xichun has no doubt about his ability to write lyrics and compose music, but she is more concerned about the new singer Zhang Hehuan signed and promoted. Business and friendship must always be separated, and a professional manager must first be responsible for the company.

Mu Xichun is actually under tremendous pressure in Feixue. She once dug out the jade girl singer Li Xuewen of Feixue Records, but the jade girl also grows old one day. Li Xuewen's album "Green Time" this year suffered a tragic defeat. The new song list was the highest and reached the second place. After the new song list, she did not enter the hot song list.

Li Xuewen is 28 years old this year, and at this age, she has to face the problem of transformation. Mu Xichun really wants to find an excellent musician to make a transformation album for her lover. At the same time, she also hopes to find a successor to Li Xuewen and continue the pure and innocent Jade Girl route.

Mu Xichun told Zhang Hehuan that according to the current share ratio, the income of a traditional record is usually roughly divided into this: 54.6% to record companies, 30% to record sales stores, 9% producers, 1.7% composer, 1.7% lyricist, 1.7% publishers, 0.4% of Chinese Music Copyright Association, and 0.9% of singers. At least this ratio will not be too different among the six major record companies.

Now that we have entered the Internet era, there are more and more singles and digital albums. Generally speaking, 40% of the revenue of digital albums will be given to the music platform and 60% will be given to the copyright owner. Singers with high bargaining power can also gain higher share ratios. After the record is divided, it will be redistributed. Generally speaking, songwriters can generally get 16% of them, artists can get 5% to 20%, and the rest belongs to the record company.

However, those who are confident in releasing digital albums are a few top artists, and most of them rely mainly on the playback revenue brought by members, music packages and free users.

At present, the payment ratio in China's digital music market is relatively small.

According to iResearch Consulting, in 2011, only 2.3% of the paid users of China Digital Music were only 2.3%. The three major Ping Penguin Music, which accounted for 83% of the total monthly active users of the Chinese online music market, had a total paid users of Cool DOG Music and Cool MEN Music online music services, and the payment rate was 11 million, with a payment rate of 2.0%.

The traffic and advertisements brought by free users will be divided into creators, but the share ratio is too low.

Before, Qin Hong's three songs were produced and distributed by Nanjiang Audio and Video Publishing House. They focused on popularity and did not release digital albums. The share ratio between Xinxingyuan Studio and the Publishing House is 55. So far, the actual income of these three songs to the studio has not exceeded 500,000, which can be said to be a thunder and raindrops.

Mu Xichun was very welcome to Zhang Hehuan's olive branch, and she proposed several ways of cooperation.

First, Xinxingyuan Music Studio joins Feixue Records, which provides singers with record companies, formulate work plans, and even provide all the funds needed. The biggest advantage of this is that the studio can devote itself to creation without being distracted by other things. Major record companies have multiple such partners.

The second is the agency method, that is, Feixue Records does not interfere with any work of Xinxingyuan Studio. They are only responsible for helping Xinxingyuan Music Studio distribute and promote works, and the distribution fee and promotion fee are all the responsibility of the studio itself. In other words, Feixue Records only provides a platform and charges commissions.

The third is the cooperation method, one party is responsible for production, the other party is responsible for publicity and distribution, the two parties share profits, and share risks. Zhang Hehuan is interested in this method. Mu Xichun has a contract template in hand, and sent him a copy. Zhang Hehuan read it and had some doubts about the share ratio. In this contract, Feixue Records accounted for seven and he accounted for three. In fact, this is a common problem for big record companies.

Mu Xichun said: "I can give you up to 40% of the authority I have on hand. If you want to get more benefits, I need to ask the company president for instructions."
Chapter completed!
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