In the 1980s and 1990s, the name of radio and television was the Ministry of Radio and Television.

Later it became ****, and later it was divided into news and publishing, and it became news and publishing. Later, in 2018, it was divided into news and publishing and films, and was managed by the Ministry of Truth.

Nowadays, radio, television, and audio-visual are all on radio, television and the Internet.

The movie is a big deal, this is a damaging thing!

In 2018, domestic films were about to have a boom in box office of 2 billion, 3 billion, and 4 billion. They didn’t eat any bonus, but instead were dominated by a bunch of bad dramas, dan-style adaptations, bad variety shows, talent shows, and traffic.

Even if there are some good dramas such as "The Secret Corner" and "Awakening Age", the results are not intuitive, unlike the box office of the movie, which is 5 billion! I feel very proud of myself when I hear it, and there is no major breakthrough in the genre.

But now it’s different. A single seedling of "Red Tide" emerged without any preparation. Hey, it’s actually a science fiction drama. Do you believe it?

So the relevant departments, just like the Film Bureau held a seminar for "The Wandering Earth" back then, hurriedly organized a seminar for "Red Tide".

Zhuang Zhou did not go, so he sent Lao Mo, Dai Han and Lu Ke to come forward.

The three of them were confused and honored to attend, thinking that it was a good thing. When they arrived, they saw that the specifications of the guests were quite high: there were officials from the General Administration, university professors, science fiction writers, and directors.

The theme is to discuss the ideological characteristics and advantages and disadvantages of "Red Tide".

Then it’s embarrassing. For example, if you scored 90 points in the exam, your parents found a family and a relative to study where the child performed well, and what other shortcomings... What’s more excessive is that you have to speak yourself!

After all, Lao Mo has temporarily reduced the long-term discussion he had prepared before, and reduced it to a total of fifteen minutes for three people, leaving all the remaining time for the experts.

So they sat there like fools all morning.

Listen to this and say cultural confidence, listen to that and say persistent, and finally promote core values... Yes, everything is right! Theoretical summary is also very important, but it is just awkward and boring.

Zhuang Zhou didn't go.

…………

Beijing, coffee shop.

In the north, it was warm and cold. Zhuang Zhou dressed like a delicate and successful person, ordered a cup of black coffee, and waited for others.

Not long after, a man came in outside the door, a man, in his thirties, with a Chinese face, but he had a temperament of "you can tell that you have lived abroad for a long time at a glance."

"Mr. Zhuang?"

"Yeah, hello, Mr. Sun."

The visitor is Sun Maoxian, the representative of Netflix China.

It sounds like a fool, but it is actually an external employee of Netflix who is responsible for collecting data on mainland film and television dramas and negotiating film purchases.

As early as 2015, Netflix was preparing to enter the mainland market, but was stopped by policies: First, China prohibited overseas companies from operating media businesses in the mainland and had to cooperate with local companies.

Second, there is no grading in the mainland, and many of Netflix's works contain elements such as blood, horror, eroticism, and homosexuality. A large number of them will be cut off, and the audience will be very dissatisfied.

So Netflix was discussing with the department while adopting roundabout tactics.

In 2017, it cooperated with Qiyi to exchange resources and exchanged more than 30 Chinese-language films. Then it detoured Taiwan, and Hong Kong and Taiwan audiences could watch Netflix.

The first original Chinese drama "The Dreamer" was released, but the local environment was not suitable for the local environment and had a poor reputation.

He then recommended three Chinese dramas: "The Great Dao Qian", "Marriage on the Other Side" and "Who is the Victim", and only the last one has a good reputation.

This is Netflix's strategy:

Every time a new market is developed, a lot of money is spent. Big names are invited to work with local teams to quickly localize in order to attract local audiences to recharge members.

For example, when developing the Korean market, he filmed more than a dozen dramas including "Li Shi North Korea" and "Rangkexing".

Koreans lick it on their knees!

Because Korean waves can no longer enter China, they are intravenous and urgently need to find an outlet, let alone the American father's platform.

Netflix also attaches great importance to it, turning them into shapes that Western audiences like, such as science fiction, fantasy, scolding chaebols, and fighting against the powerful. This is a necessity for people all over the world.

So there is "Asda Chronicles", starring Song Joong Ki and Jang Dong-gun, which talks about the power struggle between human tribes.

For example, "The Eternal Monarch" sets a parallel world, the Korean Empire has the fourth largest GDP in the world, the war broke out in Japan and South Korea, and the Korean king went to war in person!

Just look at this little bit of success, you don’t even have the courage to fantasize, and you are the fourth in the world...

In short, Netflix is ​​thinking about the mainland market day and night. If restrictions are lifted, it will dare to spend more than one billion US dollars to gather all popular stars to film.

Unfortunately, Netflix's strategy of developing Chinese dramas is relatively conservative, and it is still mainly about buying movies.

Having said that, Sun Maoxian went abroad to study very early and became a US citizen, which was exported to domestic sales. "Red Tide" was so popular that he naturally paid attention to it and had the intention to buy a film.

After chatting for a few words, Zhuang Zhou asked directly: "You have always bought the overseas online copyright of Chinese dramas at a bargain price. How much do you quote for "Red Tide"?"

"Mr. Zhuang is quick to speak, I like the way to chat with you."

Sun Maoxian was also very direct and said: "We are indeed not buying Chinese dramas at a low price, but "Red Tide" is different. Its special effects are superb. I and the headquarters are very surprised... Our offer is 70,000 yuan per episode."

"Dollar?"

"certainly!"

When he saw Zhuang Zhou, he smiled and said, "Mr. Zhuang, we are already very sincere."

A single episode of $70,000, 10 episodes of $700,000, totaling more than 4 million yuan. Netflix invests more than 10 billion in content every year!

“…”

Zhuang Zhou refused to argue, stirred up coffee and said, "As far as I know, you have only accumulated more than 40 million members since you entered Asia in 2015.

Japan, South Korea, and India are the three major markets you attach the most importance to.

You have launched large-scale production series that suit the local situation in accordance with the situation in various places. The market segmentation is good, but IMHO, the situation is small."

"What's the meaning?"

"East Asia and Southeast Asia have many similar cultural characteristics. As long as you find the right G-point, you don't need to be careful in your calculations. You can win all one drama... except for the second-tier country in Japan.

In other words, although you can't enter the mainland, there are still tens of millions or even hundreds of millions of Chinese-language film audiences in Hong Kong, Taiwan, Vietnam, Singapore, Malaysia and other places, including overseas Chinese.

You are currently working with Taiwan to find Zhang Xiaoquan and Alyssa Chia’s so-called local luxury lineups, and their ideas are correct, but they are a bit narrower."

"What the hell do you want to say?" Sun Maocai frowned.

"I'm filming a drama, you pre-order it, how about it?"

“…”

Sun Maocai pondered silently.

The other party’s meaning is clear: You can’t enter the mainland, but I can provide content on your platform for those Chinese-language film audiences, even the entire East Asia and Southeast Asia.

Even the West!

"What about? What type of shots do you want to shoot?"

"Just like the tricks you do in Korea, science fiction, fantasy, power struggles, and chaebols. This is the urgent need of the people of the whole world!"

Zhuang Zhou took a sip of coffee, which was slightly bitter and sweet.

Output!

"Red Tide" has just begun!

(besides……)
Chapter completed!