Netizens are the most powerful group in the world.

The per capita is 985, with a monthly income of one million, from the history of civilization in the Mesopotamian Basin to the latest No. 8 technician, from the core technology structure of the J-20 to the price increase of instant noodles at the convenience store at the entrance of the village, it is omnipotent and versatile.

And these eight people just want to blow water online every moment, and Sun Maoxian's problem hits the nail on the head.

"Because South Korea is the chosen son!"

"Never, like South Korea, there are American fathers who harvest it outside, cult chaebols are flooded inside, they are in East Asia monster houses, small size, scarce resources, crazy incest, the entertainment industry is prosperous, cultural inferiority and arrogance, and both ends are caught in the middle, but it is such a thing from developed countries."

“The Squid Game is tailor-made!”

"The chaebols have one hand to cover up the sky, the gap between the rich and the poor is too large, the class is solidified, and the people cannot see hope. Such a realistic background is combined with such a film and television background, and the effect of 1+1>2."

"Take it down! The chaebols always cover up the sky. The chaebols are supported by the government. How can such a small country want to develop the economy without relying on chaebols?

In South Korea's real power structure, the president is the largest power group, followed by the procuratorate, and then the chaebol. Especially now, the chaebol has reached the third generation, and its influence on South Korea is completely incomparable to his grandfather and his father.

They really want to cover up the situation, and Lee Jae-yong was sentenced? He also gave up his inheritance of Samsung's operating rights?"

"You mean Lee Jae-yong was sentenced to 2 years and 6 months, and then suspended for 4 years? He was sentenced to loneliness!"

"When we mention Korean chaebols, we always think it is Samsung, Hyundai, etc., but it is not. South Korea is indeed a chaebol that covers the sky, but this chaebol refers to a financial comprador group, which serves international capital."

"When I watch the so-called chaebols in Korean dramas, I always feel like I have never seen the world. For example, in "The Top Floor", someone showed off his watch in public, and I checked it for about 9 million yuan.

I thought, that's it?

Have you watched "Mermaid"? Zhang Yuqi threw the 8 million watch into the water directly. I'm not saying that a million watch is nothing, but the feeling it creates, you know, it's a petty..."

"How to say it, I think the energy of Korean chaebols is indeed very large, but it is a bit too exaggerated to cover the sky with one hand. I agree with what that guy said, the real awesome thing is the financial comprador group hidden behind the scenes."

"Hey, how did so many anti-chaebol dramas in South Korea pass the review?"

"First, South Korea has no censorship system, only a hierarchical system. Second, South Korea's film and television industry is basically monopolized by chaebols. As long as it can make money, I am willing to invest in filming for you. Just scold me. What can you do to me?"

"Yes, South Korea's anti-government and anti-chaebol works are very popular. For example, "Parasite", when the entire crew came on stage when they won the Oscar, even Bong Joon-ho was not qualified to speak.

The speaker was an aunt, Li Mei-kyung, the granddaughter of Samsung founder, who was also an investor. The capitalist invested in a movie that criticized capital. Is it ironic?"

"You think this is considered a Korean Nato Le? It specializes in filming some such works for the public to vent, so as not to accumulate anger and cause trouble.

Everyone watches the movie, curse and vent, and then go through it. It should be used as leeks and leeks, and wait for the next wave to continue scolding."

“…”

Suddenly, he stopped talking and didn't dare to speak anymore, so he turned his head to look at Zhuang Zhou.

"Excellent! Wonderful! Good discussion."

Zhuang Zhou didn't say anything, just patted his hands a few times and asked Sun Maoxian: "Have they got the answer?"

"It should be calculated."

"Then you keep going?"

"good."

Sun Maoxian continued: "The class solidification in South Korea, the gap between the rich and the poor has a long history, and the degree of intra-revolution is also one of the best.

Have you seen any news? South Korea's fertility rate has dropped to 0.98, making it the only country in the world that is less than 1.

They popularize a spoon class theory: if the family property has 2 billion won or the annual income of more than 200 million won, it is called a golden spoon; if the property has 1 billion won, it is called a silver spoon; if the property has 500 million won, it is called a copper spoon.

If the property is less than 50 million, or the income is less than 20 million won, it is called a mud spoon."

Someone immediately converted: "It's about 270,000 property and 100,000 annual income."

"That's a lot, and there's a spoon of mud?"

"South Korea has few resources and expensive prices. Kimchi is all supported by Cao County."

"Cao County provides Japanese coffins, and kimchi is Renzhao Town."

"I heard that all Japanese crematoriums have been acquired in China?"

"Ouch, the more the Japanese die, the more we earn?"

“…”

Sun Maoxian was so dark that he was not used to the slander skills of these people at any time and anywhere, so he simply said: "OK, we won't discuss this, I will just talk about the result.

It is precisely because of this environment that South Korea has become proficient in anti-government and anti-chaebol works. In the early days, only their audiences may have liked it, but now it is becoming more and more resonant with audiences from other countries.

For example, it is difficult to make money, burdened with debt, huge pressure, the gap between the rich and the poor, etc.

Maybe you guys are included.

Such works are not mainstream in other countries, or are not commercial enough to attract the public.

Netflix's purpose is to support creators to do what they are best at.

In the past, Netflix provided different content based on different cultural contexts. Now, with the changes in the environment, products are slowly integrating, striving to find a new type of work that has cross-context, cross-cultural and resonance points.

So, "Squid Game" was born.

This is one of the most successful works we have ever done, which shows that we have found the password to create a hit. Of course, your boss is even more admirable. There is no Netflix in the mainland, but he took out "Black Tide", so that we had to change some strategies."

Sun Maoxian was not stingy with Zhuang Zhou.

“…”

After he finished speaking, he was quiet for a moment, and suddenly someone said, "I understand, because South Korea is the best in line and is best at making this kind of work, so you package it and add popular elements to attract audiences all over the world to seek excitement or empathize with it."

"So South Korea has become a place for the anti-government and anti-chaebol sentiment of audiences from other countries?"

“The word venting is used well.”

"That's right, to put it bluntly, it's an RBQ!"

Sun Maoxian turned his head and said, "I have nothing to say."

“It’s already amazing, let’s thank you for this wonderful lesson!”

Zhuang Zhou took the lead in applauding, and the people below also applauded. Then he signaled to Meng Chaoyang, and Lao Meng led Sun Maoxian out for tea. Sun Maoxian understood that this was something that was inconvenient to listen to and wanted to say.

"Okay, it's all our own people. What do you think now?"

"It's great. I didn't expect you to invite Netflix people to tell us these things."

"Well, no one has ever let us know about this. They only asked me to write about how the male and female protagonists turn around."

"I can't see Netflix in mainland China. I often download pirated resources and communicate with people. But such analytical discussion has never been seen before, and it is very intuitive."

Zhuang Zhou smiled and said, "Then I'll add a few more words.

Today's focus is not on "Squid Game" itself, but on Netflix's idea of ​​creating hits with South Korea and our direction.

Although South Korea is only Netflix's third largest market in the Asia-Pacific region, and the first two are Australia and Japan, it is the place where Netflix penetrates the deepest.

From 2016 to 2020, Netflix contributed about 5.6 trillion won to South Korea's economic growth. In the publishing, comics, music, tourism, food and fashion industries, Netflix has created about 16,000 full-time jobs through its work distribution and peripheral influence.

Mutual need relationship.

Mainland cannot enter, and Japan's industrial points are too bad and too middle-aged, so they can only choose South Korea. South Korea has a relatively mature film and television industry system and talents, and the government has strong support. It urgently needs to use Netflix's platform to go out, so it hit it off.

There will be more and more dramas like "The Squid Game", and even if the whole Korean dialogue is spoken, foreigners can still immerse themselves in it.

Some people are always dissatisfied, and I don’t think it’s so good! But they are just popular. Netflix even opened a themed coffee shop in Paris, selling sugar cakes inside, and the queues are all foreigners.

We have to admit it.

Of course, since you are here, I will not let you write about circles and love triangles. You must also adapt as soon as possible and don’t always stare at this little bit of junk in the mainland entertainment industry!

Well, I also ask, what do we use to create hot products with this idea?"
Chapter completed!