Chapter Twenty-Eight
Marketing has routines.
First, make a move, make a comeback, let the slap, let the mock, sincerely apologize, divert the firepower, pull the opponent's house, passers-by speak out, victim forgives... Every routine has classic cases.
For example, the case where Evil Flower cheats first and turns around and forces her ex-husband to a dead end is a compulsory course in the industry.
Another example is the cheating person who "I am a good man, and a good man is me".
The public relations party asked him to apologize first, and then started to act flirtatiously: first reveal #XX nightclub little prince#, then reveal #XX room booking#, followed by Yang Tianbao…
And these people collaborated on a variety show "Run Fast".
All the artists of "Run Fast" were collectively hacked, so a simple marriage cheating problem cleverly turned into "Someone deliberately framed "Run Fast"".
This is PR.
Some people may ask, will other celebrities have any objections if they are innocently hacked?
Don't worry, everyone is smart.
This is the rule you play in the entertainment industry. If you are used to block the gun today, you may be the beneficiary tomorrow. No one can be clean.
Unless you don’t want to be famous, but then again, what do you want to be famous in the entertainment industry?
...
Xu Bai is the owner of a marketing company.
There are not many formal employees, but the energy is not small. He has several chat groups, each of which is the leader of the navy army, and his subordinates are a group of younger brothers, who can respond to the call.
At this moment, he also took the three or five horsemen to hold a meeting.
"There is no news from that shit flower studio?"
"Well, I just said I'm considering it, but I didn't agree after reading it."
"I have backbone! I admire the backbone newcomers!"
Xu Bai laughed sarcastically and said, "Since that's the case, we will give him a free package. Who should I tell you about it?"
"They are the most popular songs, but I think they can start with songs, such as "Sweet Honey", which accused her of singing the vulgar, weak, and despicable sounds, which do not meet the spirit of vitality, progress and purifying aesthetics that the most needed in this era!
The target stood up, and I found a few gunmen with hard pen tips to write articles. After the hot searches were made, the rhythm would be rising in the big Vs."
"Can."
Xu Bai nodded. This is the old way for the company to make money.
If you don’t ask me for marketing, I force you to come and find me!
He suddenly felt his phone vibrating. When he saw it, it was sent by a celebrity team. He couldn't help laughing: "Haha, now we save even the budget. We don't want to bet, and some people beg us to bet!"
"You guys come up with a plan as soon as possible and start construction!"
…………
at the same time.
Not only Tianhaitai, the other four companies also sent people to talk to Zhuang Zhou, and then received a rather puzzled draft of the contract:
"The studio is willing to become a content provider for TV stations, including but not limited to songs, TV series, variety shows, evening parties, humanities and life programs, etc.
If the TV station has specific needs, it can also customize the content... The studio retains the copyright and only signs the right to play!"
"What does it mean? What does it mean?"
The leader of Tianhaitai was incredible and asked Lu Yi-Yuan, who carefully said: "It means literally. If we talk in person, no word will be wrong."
"Now there are still people who take the initiative to do a show for the TV station?"
The leader suddenly realized that society was changing rapidly, but immediately said: "Don't come back for the time being, just stay there so that you can communicate as soon as possible!"
After saying that, regardless of how hard his subordinates were, he clicked a button: "Have a meeting!"
Brush!
The high-tech siege was full of projections. The leader said his meaning and asked: "What do you think?"
Everyone was also unbelievable. After digesting it for a while, one person said, "The song creation of Flower Studio is obvious to all, but the tone is too big, right? Hearing this, can he contract the entire TV station's program?"
"That's right, we can customize whatever we say, just like he can take out whatever we need!"
"There is no need to say this nonsense!"
The leader was too lazy to listen and said, "Either you can get me the show, or just shut up and give some constructive suggestions!"
Everyone was disappointed.
Nowadays, no one watches TV, so the advertising revenue is less, the production fund is less, and the production fund is less, and the program is fooled, and the program is a vicious cycle.
"Let them try the Mid-Autumn Festival Gala?" someone suggested.
"No, our group is working overtime, and outsiders squeeze in halfway through will affect their work! If only a few programs are released, that's OK."
"The party is not good, and it is also temporary. We need a long-term continuous popularity."
"Then you can only have TV series, variety shows, or something else."
After studying it, most people think that they can try the TV series first.
The leader immediately contacted Lu Yi and issued an order, and emphasized specifically: "Let them take the outline first, and try to reduce the production cost as much as possible, but ensure friendship!"
…………
At night, Zhuang Zhou’s home.
Lu Yi was respectful and had a light hanging above his head, so he almost got off the ground.
There is no way, the task is too difficult, I give you little money, and I have to ensure friendship with others and be a fool?
"Can't the number of episodes be too long?"
"Yes, the audience is not patient now. In the past, in order to sell more money, they were all water-filled dramas. They didn't even take off their clothes when they went to bed for eight episodes. It would be more appropriate to be within 20 episodes, but it would be better if they were about 10 episodes."
“10 episodes, 20 episodes?”
Zhuang Zhou is quite excited and challenging!
After being destroyed by 70-episode and 80-episode water-filled dramas for a long time, the audience of the Great Heavenly Dynasty could not stand it from top to bottom. Some conscientious filmmakers in the industry began to create short and concise works.
He felt that the Japanese drama model was super cool, and it could create countless classics in just over a dozen episodes, which was quite a test of the screenwriter and actors' skills.
“Where is the subject?”
“No restrictions.”
“Is there a grading?”
“There are gradings for bloody violence, horror thrillers.”
"Don't let yellow?"
"Just kidding, letting the pornographic Qian have been staying in the richest man group for a long time, so why are you still setting up a cultural exchange association!"
It makes sense!
"That means, can ghosts appear?"
"right."
It's amazing!
“What do audiences like to watch now?”
"There is no fixed taste, everyone loves good dramas, but there are too few good dramas. There are also many people who like novelty and excitement, all of them are young people. You know that with current technology, all kinds of pictures can be made.
But after more than 20 years of work, it’s almost over, and they all racked their brains to make unexpected new things. There are hot drama rankings on the three major platforms, so you can refer to them.”
"Okay, what's your budget?" Zhuang Zhou asked again.
"Uh, this, this, you know that we have little funding and can't give it too much..."
Lu Yi was very embarrassed and said, "Lao Zhuang, I know that the conditions are not good, so you don't have any worries, and there will be no objection in the station, just a preliminary talk."
"It's okay, wait until I take out the outline and discuss the specific conditions in detail. If the transaction fails to be true."
"Hey, that's great if you say."
Lu Yi relaxed and smiled and said, "Looking at this point, the station is ready to let me do your special connection. I will go back to the city first and communicate at any time.
You think of me, we are friends, and you can talk if you have any problems in the future!"
(Dragon Boat Festival!)
Chapter completed!