Chapter 15, Nogizaka Project
ps. I will add another chapter today, which is what I feel after seeing Lao Qiao’s mobile blog.
Nanxiang Wei simply told Uesugi Soyuki his thoughts. It can be seen that Nanxiang Wei had been thinking about this plan for a long time. He said a lot in one breath, from operation, to style, to bundled sales and surrounding plans.
Nanxiangwei himself is an akB fan. While investing a lot of his salary, he also learned a lot of things, and a lot of content pointed directly to the core.
Uesugi Soxue listened to his endless remarks and nodded lightly while smiling.
"Uh, Mr. Uesugi, is there any problem with what I said?" Nanxiang Wei talked for a while, but it turned out that Uesugi Soxue's reaction was not very positive, so he had to stop.
"Can you answer me a question first?" Uesugi Soyuki clenched his fist with his right hand, placed it on the table, and pushed his glasses with his left hand: "You have been repeatedly mentioning the word "raw stone", so can you tell me what is the 'raw stone theory' of producer Akimoto? Let's continue to discuss the next issue."
"The inconspicuous stones in the deep mountains have mysterious secrets. After being purchased by people who know the goods, they will reveal a touching brilliance after careful polishing. This is Akimoto Sang's original stone theory!" Nanxiang Wei obviously took a serious investigation, and the answer he answered was quite standard.
"So, what do you think of Mr. Akimoto's theory?"
"Very excellent. Akimoto-San and others selected members based on this vision, they were not good at first, but as time goes by, the raw stones will gradually radiate their charm and become dazzling diamonds."
"Yes, Teacher Akimoto, he has a unique way of looking at people. The girls he selected have a very good appearance at first glance, but after applying makeup and growing up with the girl, his appearance will be improved by at least one level." As a fan of akB, Minami Yui admires Akimoto Yasushi very much. Girls selected according to his method will become much more beautiful when they grow up. In Uesugi Soyuki's view, Akimoto Yasushi is his ability and he cannot learn it himself.
Then Uesugi Soyuki pulled out Nanxiang Wei's report from the drawer and threw it on the table: "So your report means that our admissions mainly involves recruiting some good seedlings aged 12-16, and then cultivating them for a few years, and then making a big hit?"
"This is the secret to akB48's success!" Nanxiang Wei said in confusion. In his opinion, his plan perfectly reproduced the process of akB's success. If he could really bring Akimoto Yasuki as the producer as Uesugi Soyuki hinted before, then as long as he grew up for a few years, these good seedlings could shine like akB.
Uesugi Soxue chuckled and shook her head: "How many years are there? Are you sure that in a few more years, will it really become popular?"
Then, Uesugi Soyuki got up from the chair and stood up. He took out a stack of newspapers and magazines from the cabinet behind him and placed them on the table: "You can take a look."
Although Nanxiangwei didn't know what the director was selling, his superiors ordered him to roughly read out the magazines and newspapers.
"It's all about akB news, right? Nanxiang, if you are not a fan of akB and don't like akB, then how would you feel when the magazines and newspapers you bought are all about akB news?"
"Uh... Director Uesugi, can you make it clear?"
"Thinking fatigue. Faced with such a huge amount of information, people will find it interesting at first, but they will become tired after a long time. Moreover, it will only start to work hard a few years later. Akimoto Yasuki probably drove the 48g family overseas." Uesugi Soyuki threw these magazines and newspapers directly into the trash can: "Have you participated in the general election?"
"Yes."
"What does the general election look like to you?"
"On the surface, it is the operation that gives fans the opportunity to influence operations and improve their idol's position. In fact, from a business perspective, the general election is the in-depth exploration of the purchasing potential of AKB operations. Through the personal participation of the idols they promote, some fans who are unwilling to spend money or simply pay attention to the current situation of the group, and see the free-standing fans of the performance to open their wallets and take out real money." As a fan circle, Nanxiang only has a calm heart. He answered this question from the perspective of operations as a fan, which is almost perfect.
"Yes, the general election is a deep exploration of the purchasing potential of the fan group, but isn't it a deep consumption of enthusiasm for the fan? Do we have to wait a few years to see Akimoto Yasushi consume all the enthusiasm for the RB meals, making them all feel tired of the female idols, and then start to work hard?" Uesugi Soyuki's words made Minogo Yui enlightened. He thought about it for a while and was sweating in a cold sweat.
If Uesugi Soyuki really puts this plan up, then he will be the one who takes the blame!
"Let's talk about the raw stones, let me say that, do you think that the so-called raw stones selected by Teacher Akimoto have completely radiated their brilliance after being polished and polished. Their quality can be comparable to the most dazzling ones in the entertainment industry now, such as Yui Aragaki, Maki Horikita, Mami Nagasawa, and Masami Nagasawa?" The golden pen in Soxue's hand turned around along his thumb, and then he held them tightly.
"Of course not." Without hesitation, Nanxiangwei gave the answer.
"So, since the carefully selected raw stones are not as good as those with perfect diamonds even if they are completely polished and molded, why is Akimoto Katsu so persistent in choosing those ugly raw stones? Needless to say, all the good resources have been selected by top firms, when akB was selected, there were a large number of girls with high appearance and qualifications who participated in the selection due to Akimoto Katsuyashi." Uesugi Soxue continued, as if asking him or asking himself.
Nanxiangwei's beautiful face showed a confused expression. He thought about it carefully for a long time before finally asking tentatively: "Is it to save costs? After all, the price of diamonds..."
"This is one of the reasons. Of course, it's enough to buy a diamond directly from the market to buy a lot of raw stones, but you still haven't mentioned the key points." Uesugi Soxue finally got up from the comfortable boss's chair. He closed the door of his office, and only he and Nanxiang Wei were left in the spacious office.
"In fact, Akimoto Yasushi's idol group mainly sells not the price of diamonds after the raw stone is processed into diamonds. What he sells is growth and the polishing process of raw stones."
"At the beginning, I entered the group like an ugly duckling. With the support of the fan and the training of operation, I gradually faded away my youth and grew into a dazzling idol. This is the core part of Akimoto Yasushi's philosophy."
"It is truly fully mature, and those dazzling idols will be sold to major offices at a certain price by Akimoto Yasushi, or AKS, to major offices, that is, to graduate."
"Then the new members behind come up and repeat the cycle."
"While the raw stones were polished, the farmers watched the flaws be removed bit by bit, accompanied their idols to grow up, sprinted to the top with their idols, and finally sent their idols to the peak. What they could get was great satisfaction."
Nan Xiangwei was shocked. He opened his mouth and couldn't speak for a long time.
"Why did Yasuhiro Akimoto fail in the early stage? Because he ignored the instant combat power too much and felt that with his reputation, he could quickly make this combination popular. However, for things like idols, quality is the hard truth. In the early days of akB, whether it is the quality of the song, dance quality, or the quality of the members themselves, they were quite average, so Teacher Akimoto fell into trouble here."
"But no matter what, he insisted that his theory of raw stone has not changed, but he kept adjusting his strategy and methods. Now, the overall quality of akB has completely improved, and many raw stones have begun to show the glory inside. In addition, the adjustment of strategy has approached the demand for food, and there is nothing strange about akB's popularity."
"But we are different!" Uesugi Soyuki's eyes became sharp: "What we need is combat power, resources, connections, and strength. We don't lack any of them. What we lack is time, which is the golden time for the female idol group."
"After we invite Akimoto Yasushi to be the producer of a new idol group, we must immediately make this group popular, so the combat power is actually something we need to pay attention to."
"Yeah, yeah!" Nanxiang Wei began to write quickly and wrote down everything Uesugi Soyuki said.
"Also, our style should be clearly different from AKB, but it should have a certain overlap. We need to learn the good ones, and we need to give up the bad ones. I don't want to keep using public relations resources to suppress the news of members showing their underwear and drinking."
"AkB's posture was very low at the beginning, which was to quickly accumulate popularity and give people a sense of closeness in the early stage. So, when a female idol is becoming popular with RB, we might as well put the posture higher, because Sony is not AKS, and the starting point is different." Uesugi Soyuki continued.
In the next period of time, the two of them improved these drafts together. Of course, most of them were Zong Xue saying and Nanxiang Wei writing.
After packing the draft, it was almost noon. Uesugi Soyuki looked at the time and knew it was time to have lunch. So he stopped verbalizing, picked up the teacup to moisten his dry throat, and then said, "You have completed this project recently. Can you finish this week and Sunday?"
"I'll do my best." Nanxiangwei did not give a positive reply. After one morning, the new member seemed very tired. He did not give a positive reply because he was not sure to finish it.
"Then next week, the board of directors must be completed before next Friday." Uesugi Soyuki also knew that it would be difficult for him to have a newcomer to do such a big plan in a few days.
"By the way, Director Uesugi, the name of this project?" As soon as he pushed open the door, Nanxiang Wei paused for a moment and asked more questions.
Uesugi Soyuki seemed to be stunned suddenly. The expression on his face kept changing, with excitement, regret, sadness, and joy, but more of it was a kind of relief.
"Director Uesugi?"
Chapter completed!