Chapter 722, Italian Animation Exhibition!(1/2)
Two days later, Peppa Cultural Studio uploaded ten episodes of "Peppa Pig" at one time on Youguan.com.
However, as soon as it was uploaded, it was criticized by netizens.
"Oh my god! Who made such a childish cartoon?"
"Simple drawings? They are even ugly than those drawn by my child!"
"What is this Page culture? Not a professional animation, right?"
"It's so casual. This must have been drawn by the student who just entered the animation major!"
"Impossible! The animation major entrance exam also requires a certain basic skill, right? This person is just beginning to get involved in painting!"
"Is it popular to deceive children now? Is this kind of movie going to be for children to watch?"
"It reminds me of an animated film from the 1980s, which seems to be called "Baby Sun". The only difference is the dubbing of this character. "Baby Sun" had only music and narration at that time."
"The world is so big, everything is strange! The talents on Youguan.com are really. Although I want to complain, I have watched it for the second time!"
"So too, but I'm watching with my child, but it's a pity that it's too short! There are only five minutes in an episode, and my child tossed and turned for two hours."
"Yes, my child is attracted too!"
"I'm Mai Ka! Which animation company did it produce it?"
"It's a studio, depending on the name of the up owner."
"Why are there only ten episodes? What about the ones that come later? Is there any?"
"Is it so magical? You still watch such a bad cartoon?"
"No, I want to see what's going on later."
“…”
Although there are countless complaints, many netizens are indeed attracted.
Originally, it was impossible for so many people to watch the newly uploaded video.
The reason why it attracts many netizens is that behind this is the operation and promotion method.
And the one who is responsible for all this is Simon.
Unlike domestic marketing companies, domestic marketing companies use small quotations and teams to make good reviews for a new film, and buy water troops keeps gaining popularity.
However, the American Navy Company in Simon used the website message from Youguan.com to send video recommendation information to netizens across the network, luring netizens to watch it.
Even if only one percent of netizens go to see it, it will be profitable for Simon and Page culture.
When the video views exceed one million, you can apply for a recommendation position from the official. As for the quality of the recommendation position, it depends on how much the producer or publisher is willing to pay. The higher the views, the better the recommended position.
The number of clicks on some celebrities' MVs on Youguan.com is rising by hundreds of millions. Of course, those long-famous stars have fans to read, but they suddenly become popular without fame. They are all pushers like Simon who are fueling the fire. The wine is also afraid of the deep alley. There is a big difference between having a pusher and not having a pusher.
This set of operating methods has been available at the beginning of the Internet, many years earlier than the domestic hot water army companies, and their current methods are much more advanced. Especially with the improvement of the Internet's click-through system, water army companies like Simon will continue to adjust their operating methods as the system is.
The method of pushing the website message in "Peppa Pig" this time is a large-scale marketing event that caters to the Youguan outlet reading system.
...
Page Cultural Studio.
The four newly recruited assistants were very easy when they first came in.
But it only took a few days to relax. From the second day after the video was uploaded, they became busy and received constant emails from all directions. On the official irs account that was opened, countless people added friends to follow them. They had never been involved in such a thing and could not deal with it.
"Boss! We're almost out of reach, there are too many emails!"
When Li Zhifan received the call for help, he was supervising the production of the follow-up content of "Peppa Pig" at the Dream Factory.
Hearing this sentence, I couldn't help but wonder: "If you have too many emails, just leave them. Why? Do you still reply one by one?"
"Yes! Don't you...reply?"
The staff were also curious that their previous work experience was something they would have to reply to when there was an email.
"Oh My God!"
Li Zhifan smiled and said, "If you don't need all responses, just receive the email. If a partner comes up, you will reply again. Do you understand?"
"Do you only reply to the partners?"
The staff was stunned, "Oh, there were indeed two partners who found it. One was a Canadian video website and the other was a video website from Australia. I hope to move our cartoons to their video website."
"real?"
Li Zhifan stood up and paced in place.
Unexpectedly, someone really saw it, so he immediately deployed: "Have you replied to them? Contact Simon immediately, and he will handle the distribution matters!"
“No reply yet!”
The staff said, "We can't reply to so many letters at all, so I'll contact Simon now."
"Peppa Pig" is free to watch on Youguan.com, but it only earns some advertising fees with Youguan.com, and the video itself does not have built-in advertisements.
However, it is different from other platforms that attract cooperation. At present, Simon's suggestion is to take the lowest price buying route, with small profits but quick turnover. As long as there is a playback platform to discuss distribution, sell it to them and spread the road, so that more business opportunities will come in.
This route is only effective for low-cost videos like Peppa Pig, and continues to open well-known videos, and it makes no sense for those that cost a lot.
...
With a production team, the production progress of "Peppa Pig" has become extremely fast. For professional painters and animation producers, such cartoons are too simple. They can make ten episodes a day in a five-minute episode.
There is no need for preliminary discussion, no need for script customization, or even adjustments. Li Zhifan is enough for one command.
The dubbing is still the four actors before. They have become very skillful. They know their tone and emotions when they get the lines. Moreover, their abilities can match many different roles. The normal timbre is mother. If they change the timbre a little, they become grandma, and then they become foxes.
Soon, a week later, the production of Peppa Pig, the 52 episodes of season 1, was completed.
The production team was disbanded on the spot, so all the work was handed over to the studio and Simon, which was to sell films.
The first TV station to buy the entire season is a children's channel under CBS. Although it only costs $1,500 per episode and has two parts of the time advertisement, this is already a good start.
CBS is a private commercial TV station. At first, Li Zhifan thought that the first one to buy should be a federally operated TV station, and such private commercial TV stations generally would not like this kind of cartoon, but he did not expect Simon's operation and distribution capabilities to be so powerful.
Therefore, on Youguan.com, Page Culture released the 11th episode and announced at the end of the 11th episode that CBS had purchased and was ready to be broadcast, and stated that it would not upload subsequent content on Youguan.com until CBS broadcasts Episode 12th.
Seeing this internal news, netizens on Youguan were shocked.
"What? Someone bought this cartoon?"
"Or cbs? Oh, Maika! My impression of cbs has been completely subverted!"
"No, it's impossible! Can you buy commercial TV stations such an animation?"
"Is it because the online playback platform has seriously affected the status of commercial TV stations? So they are starting to be hungry?"
"When will it be broadcast? My kids are clamoring to watch new ones every day!"
"Looking forward to airing!"
"Huh? Why did a different sound appear in the comments?"
"Are you really brainwashed?"
“…”
Li Zhifan ignored the comments of netizens at all. In fact, after the production of "Peppa Pig", he no longer cared about this matter and continued to devote himself to the production of "Dream Search and Travel".
However, he also paid attention to the producer of "Dream Search and Travel", that is, in addition to Dream Factory, there is also a Peppa Cultural Studio, so that he can secretly promote "Peppa Pig".
...
Home.
The first audience to see in episode 52 of "Peppa Pig" is probably Little Cherry.
As soon as the production was completed, Li Zhifan copied a copy and went home to enjoy the pleasure of Xiao Cherry.
It was a whole 52 episodes, but I was so happy that Xiao Cherry was so happy. At her age, and with the early education in the United States, she was not particularly sensitive to numbers. She was not clear about what the 52 episodes meant, and only knew that it was more than ten episodes.
At night, in the bedroom.
Little Cherry was still watching this cartoon, and she didn't mean to sleep at all.
Li Zhifan yawned and discussed with her: "Little Cherry, can we go to bed early? I'll wake up tomorrow and watch the next episode, okay?"
"not good!"
Little Cherry refused directly.
"Why not?"
Li Zhifan educated, "You have to get up early tomorrow to attend class."
"Not going!"
Xiao Cherry said with confidence, "Children should have fun and live happily, right?"
"Yes! But then you can't stop sleeping?"
Li Zhifan pointed to Zhou Ke next to him, "Mom needs a rest. You see, she is already very sleepy, and she has a baby in her belly, so mom can't stay with you too late."
"Then dad accompanied me and asked mom to go to my room to sleep!"
To be continued...