The first concert in China was successfully held, and it was a venue of 100,000 people, which was a great affirmation for Li Zhifan.

It affirms his achievements over the years and affirms his box office appeal in the performance market.

After this battle, we have found more partners in Li Zhifan, especially in the endorsement field, international endorsement and national endorsement are coming one after another. These endorsements are all brought with the treasury. The big funder in the financial system. In the future, Li Zhifan can directly find them to invest with a contract.

The entertainment capital market has formed a pattern now. With industry rules and regulations, endorsements no longer only make a little advertising fee.

Those stars who bring funds to the group are all such consortiums behind them.

Of course, there are also complex chains of interest behind such things. Some are those who are popular, popular and powerful like Li Zhifan, who are sure to really bring benefits to them. Some are related to the output relationship behind them, which can bring services to these rich men, and some are more complicated. They are the objects of the rich man's favor, and there are only three words behind them: It is hard to say.

Throughout April, Li Zhifan completed six concerts and signed 8 endorsements.

Among these 8 companies, there are chewing gum, cola, automobile, clothing, men's moisturizing and care products, etc.

Li Zhifan’s endorsement of these products is no longer limited to the image endorsement of the Chinese region, but is global. These products are also at the forefront of the international market. For example, the three brands of chewing gum, Coke and Auto are American companies, while the clothing is Italian companies, and the remaining domestic ones are also Fortune 500 companies in the world.

Moreover, in terms of endorsement fees, Li Zhifan also gave great discounts to domestic companies. The endorsement fees are only a very low price, and the key is the investment cooperation agreement in the contract.

On this day, Li Zhifan was going to shoot a clothing advertisement.

The clothing brand is a world-renowned men's clothing series. It is native to Italy and has a history of more than 100 years. It is one of the three major international men's clothing brands. Li Zhifan is going to shoot suits and jackets, with a total of two commercials.

It was originally scheduled for a morning shooting time, but when Li Zhifan was about to set off, he received a call from Kang Peixiu, the leader of China Film and Television, to ask him to meet him and have lunch together.

Therefore, the originally scheduled morning can only be greatly shortened.

"Communicate with the shooting team and reduce the time. I have to talk to Mr. Kang of China Film at 10 o'clock!"

As soon as he got on the bus, Li Zhifan said to the assistant in front.

The assistant nodded immediately: "Okay, I'll call now."

In addition to the people from the advertising film director team, there were also people from manufacturers. Two foreigners flew over from Italy to supervise this shooting.

According to the past experience of shooting commercials, it takes at least three days for internationally-level large-scale commercials to shoot. The preliminary preparations sometimes take as long as a month, or even a year ago. After the plan is released, find a suitable spokesperson and start preparing.

Even those international European and American big names, they dared to only give half a day to shoot such commercials, but Li Zhifan dared to give them, and he finally found this half day in the plan.

However, now it's been half a day, maybe only half an hour.

Along the way, the phone in Li Zhifan's hand kept ringing. This was the case during this period. Among them, Lei Shanhe was looking for him, talking about the shooting of new mobile phone advertisements, and the leader of the radio and television called. Kang Peixiu asked to chat with him. When he knew that there was Li Zhifan, he called to ask, and asked to meet him in advance, and then go together.

They are all big shots that influence the entertainment industry. Even today, Li Zhifan has to take time to meet him, so the shooting time has to be shortened.

When he arrived at the scene, Li Zhifan found that the atmosphere was a little depressed.

Director, photography, the lights' faces were as long as bitter gourd, but when they saw Li Zhifan coming, they squeezed out ugly smiles and forced a smile.

Looking at the cigarette butts on the ground under their feet, Li Zhifan roughly understood. Perhaps it was because he was too nervous that they became even more nervous, and it was psychological.

At this time, the manager of the advertising company who undertakes this business came in with two Italians. Seeing Li Zhifan, the three of them walked up with a smile, shook hands with him, and greeted him.

The two Italians didn't see the bitter faces of the filming staff on site, and they didn't know that Li Zhifan's shooting time had been greatly reduced, so they thought it was the same as normal.

But the manager knew it. When he shook hands with Li Zhifan, he showed an indescribable bitter smile.

"Don't waste time!"

Li Zhifan shook hands with them and said directly, "Come on, hurry up and start!"

Hearing this, the director immediately walked over with a few pieces of paper, handed it to Li Zhifan, and said, "Teacher Li, I'll tell you about it. What's our shooting like..."

The Italian guy and the manager were also watching. Because the language was not clear, the manager often reported and communicated with the two in Italian.

Li Zhifan listened and watched. After the director finished speaking, he nodded and said, "Okay, I understand!"

"Well……"

The director was stunned for a moment, stunned for a moment, nodded and said, "Okay!"

However, he still didn't believe the expression in his eyes. Although Li Zhifan is a famous director and actor in the country, no matter how awesome he is, he is still a human being. Just by listening to this, you can understand everything.

However, what made them even heavier was still behind. Li Zhifan then said to the manager and director: "Sorry, today's time is too tight, I can only give you ten minutes."

Ten minutes?

The manager and the director both opened their mouths and looked at Li Zhifan foolishly.

What a joke?

It takes five minutes to change clothes?

There are two sets of commercials in total. Although one set only has 30 seconds, it is 30 seconds on TV. It doesn’t take only 30 seconds to shoot on the spot!

The lights and cameramen on the side almost burst into tears when they heard this.

The director's face changed several times. He turned his head and walked behind the monitor and sat down.

The manager was also quite helpless. When the Italian guy next to him asked, he could only use the information to fool him vaguely.

Li Zhifan changed into the suit he had prepared, and it took only one minute.

"Quick! So fast!"

The teacher in charge of costumes and props could not help but be surprised. It is normal for celebrities to shoot commercials to change clothes for more than half an hour, but Li Zhifan only took one minute. This speed is almost no different from that of ordinary people when they get up in the morning to wear clothes when they are almost late to work.

Because it is a studio shot, I use a green back to cut the picture.

There was a convertible sports car parked in the shed. All Li Zhifan had to do was pretend to get out of the car, and then lean on the car door to put a shape and look into the distance.

I don’t know when the advertisement was shot, but the ending twist was made. The idea of ​​this plan was that everyone thought it was an advertisement for a car, but I didn’t expect it to be an advertisement for a suit at the end. It means that although you can’t afford to drive a sports car worth tens of millions, if you wear this suit worth tens of thousands of yuan, you won’t lose to a supercar worth tens of millions of yuan when you wear a suit worth tens of millions of yuan.

The final scene has to change, from leaning against a sports car to suddenly leaning against a wardrobe at home. The movements and expressions have not changed, but the background has changed, from outdoor to indoor.

However, Li Zhifan doesn't need to act again, and he can do it by cutting pictures with computer technology.

After the shooting started, Li Zhifan got into the car and pretended to do a slight tilt forward to stop the car. Then he opened the door and walked down. Because he wanted to show his suit and act naturally and appropriately, his movements were extremely elegant.

When you step out of the car with one foot and step on the ground.

When I turned around and stood up and left the car door.

When I closed the car door and turned around and leaned against it...

A set of actions was completed in one go, and the two Italians nodded frequently to express their approval.

Seeing all this behind the monitor, the director breathed a sigh of relief, shouted "stop", and stood up and applauded.

While unbuttoning, Li Zhifan walked towards the changing room. The teacher who was dressed in a costume and a craftsman immediately followed him and followed him with the second set of clothes.

The clothes were still very fast this time, and both sets of clothes were tailor-made based on Li Zhifan's figure, so there was no problem of being big or small.

This time I still used it for more than a minute to change my clothes. When I came out again, the sports car in the shed was gone, replaced by a table and a chair, and there was a laptop on it.

This set is casual, and Li Zhifan is wearing a jacket and casual pants, without a tie or shirt, and a white T-shirt inside.

The shooting content was about Li Zhifan tapping and slapping the computer, then picking up the coffee beside him and taking a sip.

The requirement is to show relaxation and comfort, to use a computer on the balcony of your home, and there is a beautiful scenery outside, instead of working in the office, you cannot show urgency, whether it is typing hands or looking at the computer screen.

This was easier for Li Zhifan. After sitting down, he heard the director shouting and started, and then he gently tapped the keyboard. In addition to being elegant, it was more casual and indifferent.

The Italian man watching on the side suddenly became annoyed: "He should be allowed to play the piano, what computer should he play!"

The manager also slapped his head and said, "Yes! Otherwise, I will discuss with Teacher Li?"

"No need, the content of this advertisement is decided by the headquarters. If it is broadcast globally, if it is modified, you have to report and discuss with the headquarters!" The Italian shook his head helplessly.

The shooting speed this time was faster and it ended in less than two minutes.

The shooting effect is satisfactory for the customer, the director, the camera lighting, and the styling consultant. It can be said that there is no problem with it. If it is not considered changing clothes, the shooting time only took about three minutes in total.

These are two sets of movies!

After shooting two sets of films in three minutes, it is simply the biggest miracle in the entire commercial industry. If you tell me it, your colleagues will not believe it.

Unfortunately, the manager was a thug and pulled the director and said, "Isn't there still some time left? I agreed to take ten minutes to shoot some more materials or something?"

The director glanced at him, lit a cigarette, his fingers trembled slightly, and directly complained: "Idiot!"

In addition to commercials, there are also some styling photos to be taken. I originally planned to take them for the next time, so I can find a better outdoor shooting at that time.

However, Li Zhifan suggested that he would just take it directly this time. As for the outside world, it would be a flat photo anyway, so you can change the background later.

So the Italian and the manager agreed, and there was no need for a director to take a graphic photo, just a photographer and a styling guide.

"Four minutes left!"

Li Zhifan looked at his watch and asked the photographer, "Is there any problem after taking the shot within the specified time?"

"No problem, no problem!"

The photographer saw Li Zhifan’s skills just now, especially his grasp of shape and angle, and of course nodded repeatedly.

But the advertising manager on the side repeatedly winked the photographer and asked him to delay time and take a few more pictures.

He also thought that if there was no end to the filming within the specified time, could Li Zhifan still give up his pick and leave?

If you really dare to do this, Li Zhifan will definitely be confused if the matter spreads.

The photographer ignored his style and picked up the camera and started taking pictures. Li Zhifan didn't need styling guidance to propose and design. He put on a few stylings and achieved the most beautiful effect.

It is because he has extracted many skill books for posing from the red envelope, so for him, they are all pediatrics.
To be continued...