That thing will make people addicted.

Chen Jingxu saw through and didn’t say it out loud, but was addicted to the extreme and was about to appear.

Once you find that the goods are wrong and the goddess turns into a pork chop, it will be like eating a fly.

After all, the future is an era of photo fraud and magical beauty.

Another face-slimming function is to ensure that the fat guy turns into a male god.

In short, compared to the wars in other countries, the country will be a world of peace and prosperity in the future.

How fortunate, born in China, born in prosperity, witness the times, we grew up under the red flag, born in the spring breeze, without war, without lack of food and clothing, the people have faith, the country has strength, and the nation has hope. The eyes are all about China, the five-star shining is faith, and the great motherland is prosperous!

It's gone far.

There is also a document that was not processed two days ago on the desktop, and Chen Jingxu is planning to not solve it today.

The reason why this document is left behind is because it was left for Zheng Jingbi, which is an advertising endorsement.

However, this time I have to invite several products at once, and more than one product spokesperson is needed. For example, the products that are produced and sold by themselves, including mung bean paste and red bean paste, all require product endorsements. Of course, it is not impossible to endorse the same celebrity.

As for why you want to invite celebrities to endorse, it is very simple, it is to increase the sales of the product.

Merchants invite celebrities to endorse products and look at three points: popularity, influence, and trust.

A star is easily selected by a company as a spokesperson for a high reputation. This is also the first choice for Xuri Group. The first batch of consumers affected are the star's fans, just like the future little dog, Lu Han, who was bought and out of stock by fans after eating a lollipop. This is the so-called Lu Han effect. Then you will have the first batch of word-of-mouth users to help you increase sales and promote it.

There is no doubt about the influence. If you find an ordinary person to shoot your brand advertisement and a popular celebrity to shoot your advertisement, the influence will definitely be different. Celebrities are all using this product, and the same style as this dress! This effect is clear at a glance.

In Chen Jingxu's words, he is a fan of consumer celebrities.

Chen Jingxu looked at the Propaganda Department’s strategy seriously, and I have to say that it is quite complete, and there is also a price list for celebrity endorsements below.

It is the so-called budget, which clearly defines the star category that the product wants to find, first-tier, second-tier or third-tier and eighteen-tier.

Jackie Chan, Jet Li, Alan Tam, Faye Wong, Rosamund Kwan, Maggie Cheung, Andy Lau~

They are all well-known stars.

If you are not sure, find a celebrity agency and tell them your budget, and they will recommend candidates and suggestions based on your budget.

After finding a star who is suitable for endorsing your product, it is the cooperation period. Start planning product promotion plans, shooting print advertisements or video advertisements, shooting different styles according to different times. For the release of celebrities' daily social tools, you need your planning team to write copywriting. The star endorsement should indicate that you should not violate discipline and laws. At the same time, it manages product quality and also restricts the behavior during the endorsement of celebrities. The specific one depends on how to talk about it.

Of course, celebrities have prices, do what they can, and also have plans.

The planning of the group's publicity department made Chen Jingxu very satisfied: "It seems that there are also talented people in the group's publicity department."

Soon Chen Jingxu called Liu Hechi, the leader of the Propaganda Department, to the office, staring at him: "This plan is quite perfect. Did you write it personally or the collective plan of the Propaganda Department?"

Liu Hechi dared not take the credit to himself alone, after all, he could not wait for other employees: "It was our Propaganda Department that collectively planned and organized it."

"Not bad." Chen Jingxu asked: "Then what level of celebrity endorsement do you think the group should hire?"

"President, I think only first-tier stars can be called our group. The budget for endorsement of first-tier stars is 500,000 for three years (the price of endorsement of first-tier stars in 2004). We can buy it quarterly, and the budget will not exceed 200,000. At the end of one quarter, we will change to other first-tier stars to endorse our products, and build our products into products endorsement of multiple stars, and consume all celebrity fans."

"Damn!"

Chen Jingxu was stunned. People who didn't know thought that Liu Hechi was also reborn: "Do you think this idea?"

"Yes, I think this can better achieve the effect our group wants." Liu Hechi also tried it out: "President, this method also has its drawbacks, that is, let many celebrities know that we can dig pits and trick them, and it will be a bad thing if they jointly counterattack."

"If you have any problems, you still recommend it. There is a solution, let's be more detailed." Chen Jingxu is different from the past, and has long been Amon of Wuxia.

“Yes, but the funds are needed.”

"Talk about the key points."

"President, our group can hoard celebrity endorsements at one time, such as letting Jackie Chan, Maggie Cheung, Yuan Biao, and Alan Tam take photos of our products with examples of green tea, and the same advertisements. At that time, our group will change celebrity endorsements in one quarter, making consumers mistakenly think that many celebrities endorsements."

"What do you mean is the endorsement advertisement for shooting~ How do you say it?"

Chen Jingxu understood what Liu Hechi means: "For example, should he let him shoot a good advertisement this year and then play it out after a few months or even years?"

Liu Hechi was a little confused. He thought of delaying the season for several seasons, but he never thought about delaying it for several years: "Well, that's about it."

"Haha, you made me think of a good plan."

Liu Hechi didn't know why the president was suddenly so happy.

Of course, Chen Jingxu had Chen Jingxu's thoughts in his heart, and he was a little excited as he thought about it.

What is his idea?

It is an advertisement, but not the current advertisement, and it is for advertisements to be shot in the next ten years.

For example, Stephen Chow, when I mention him, I think everyone knows him. His nonsense funny movies such as Rejuvenation Night, Rushing School, Deer and Cauldron, Kung Fu, Gambling Saint, etc., seem nonsensical, but in fact they contain great truths. It is this nonsensical funny movie that shapes Stephen Chow and makes him the most successful endorsement of funny movies.

It is said that he has only endorsed two advertisements in his career, one is Wahaha’s ancient Taoist tea brand advertisement, and the other is the BBK repeater.

At present, it seems that the BBK repeater has not been released yet. Maybe it’s just in the past few years, so Stephen Chow can accept advertisements?

Currently, Stephen Chow is not Stephen Chow, but Xing Zai. Chen Jingxu's idea is to ask him to shoot advertisements for the product, and then the advertisement will be broadcast when Xing Zai becomes the popularity of Stephen Chow, especially after 2020, it will definitely be on the hot search every minute, and the advertising value will exceed 100 million.
Chapter completed!