Chapter 302 Let the bullets fly for a while
cnn, full name CNN, was not considered the top television news media in the United States in 1982.
Because this company has only been established for two years, its parent company is Turner Broadcasting Corporation, the radio and television giant of the previous era, and its founder Ted Turner.
The establishment of CNN is also based on the premise that "the family of cable and satellite TV users in the United States is gradually becoming popular and mainstreamed."
Chinese people may be hard to imagine this problem, because China's TVs were popularized relatively late and began to become popular in the 1980s. And cable TV came soon after it was not popularized.
Therefore, people born in the 1990s have basically never seen the tragic situation of "a TV can only receive two or three TV stations". In their impression, once a TV is bought and returned home, it should be able to receive dozens of channels.
Although China's neighbor, Japan, was popularized in the 1950s, 30 years earlier than China. However, because Japan's territory is small and dense, the signals from several channels such as NHK are easy to cover the country, so the pre-wired era was also very comfortable.
Only countries like the United States have vast territory no less than China and "get rich first" so early will the TV industry undergo a clear "second spring development" situation, and the TV network and local TV have developed well in the 1950s, but national cable TV stations generally rose until the late 1970s and early 1980s.
For example, in the 1970s, Turner Broadcasting's main competitor, the Fox, was a local TV station that relied on a lot of water. Each station only managed the market in a few states, but there were very few national stalls.
In other words, there is a generation in the United States who endured the hidden pain point of "there are always only a few channels for TVs" for nearly 30 years, and then suddenly was greatly satisfied by mature cable/satellite TV a few years ago.
Cable TV in 1982 is still a fiercely competitive emerging market. CNN is just a newbie who has been established for two years. It is urgently needed to expand its social influence with real-time interactive programs and allow more TV users across the United States to pay for cable channel subscription fees.
Therefore, they will devote huge amounts of top resources to hot topics, and mobilize elite soldiers and generals.
This is also a very important opportunity for the TV station. If done well, it will be a win-win situation with the interviewee.
...
June 30, afternoon.
Atlanta, the city of Southern U.S.
Located in the core business district (down-tnn headquarters building.
Larry King was resting in the lounge, resting and resting, and laying down energy for the live interview with Professor Erikson and other guests at night.
Larry King is almost 50 years old this year, a thin middle-aged and elderly person with a triangle face. Since entering the radio industry 27 years ago, he has been an announcer and host for more than 20 years, and occasionally involved in talk shows on TV stations.
However, until the year before yesterday, his energy in radio programs was still far more than on TV.
The reason is also easy to understand. Before the emergence of limited television, the coverage of radio stations was wider than that of television stations, and radio stations could be heard by the people of the United States, while television stations could only receive them in a few cities or states nearby.
At that time, those who wanted to be a national news celebrity would choose to stay in backward radio stations only for their national coverage.
After CNN was founded, Larry King was already a famous radio news talk show host in the country in the previous era, so he was personally invited by his boss Ted Turner to do a few shows occasionally. Larry King spent more than half of his work on TV, but he was not yet determined to make up his mind to go to the TV station full-time.
In other words, he is still considered a "temporary order-taking approach".
At the moment he was preparing, the door of the lounge was pushed open, and a middle-aged man in a suit and tie, who was a few years younger than him, walked in calmly and briskly.
He is the big boss of CNN, Ted Turner.
Seeing Larikin resting, he shook his head helplessly:
"Kin, don't you think you should be more excited, prepare well? This work will be a big news that will cause a sensation across the country or even possibly a global sensation.
Think about it, how valuable it is to refute the official announcement of the British and Argentina Ministry of Defense and find the truth behind this hot topic for people all over the world."
Larry King rubbed the corners of his eyes and wiped his face with a wet wipe: "Mr. Turner, you should know me. I never preview the questions I want to ask, no matter how important it is. I hate scripts because the audience will see that I will not ask any questions that have been rehearsed."
This is also the core competitiveness of later generations Larry King in the field of news debate talk shows for 30 years. Any reality show, the audience hates the existence of "scripts".
Even if Chinese audiences in later generations watch Running Man, if they hear that the plot is well-written by the screenwriter, the ratings and interest will plummet.
And Larikin is obviously the first newsman in the world to notice this problem, and he has really persisted for the rest of his life.
"I'm not asking you to preview the problem, but you should at least understand the technical background, otherwise you will not understand what the guests say at that time." Turner urged helplessly.
Larry King insisted eagerly: "I have tried my best to understand, and if I can't understand, the audience in front of the TV will not understand it. 95% of the American audience must be worse than me in education and science and engineering knowledge. We can only count on the show to let the guests speak in a more in-depth and easy-to-understand way, for example, like Professor Carl Sagan of Nasa."
Turner could only smile bitterly: "Oh! You can't expect every professor to be a great master like Carl Sagan! Forget it, I'll show you a showdown: If you can bring more 1 million subscribers for CNN after this news, then I'll give you a 10-fold salary than you are on the radio now, and at CNN, you can open a long-term fixed program called "Lary Golden Moment" for you! Give you the best prime time and promotion resources in Taiwan! Do it well!"
Carl Sagan, whom Ted Turner mentioned, was the most famous science master in the United States from the 1970s to 1980s, and was also the spokesperson for NASA's Nasa.
Let’s use an example that later generations know more about it: Carl Sagan was definitely more famous in the United States in the 1980s than Hawking in the 2010s. He is known for his ability to explain space physics knowledge so that elementary school students can understand it, and his in-depth understanding is invincible in the world.
Carl Sagan is so famous that when he just said that he wanted to write a science fiction novel this year, even if he had just made a rumor and didn't even think about the title, a giant in the US publishing industry immediately sent him a check of 2 million US dollars as the copyright deposit for your novel that does not exist. (This price is estimated that no god of Creation level in the future can do it, and there is no word. The deposit advance is 2 million US dollars, which is still the price in the 1980s)
, All journalists pray when doing academic talk shows and debate interviews, "Oh, if my interviewee can speak well and not speak well, and be as awesome as Carl Sagan, then the show will be effective."
Unfortunately, they could only think about it. There is only one Carl Sagan in the world.
Ted Turner finally could only use temptation to ensure that Larry King was as careful as possible.
...
While Ted Turner and Larry King were preparing, Gu Ao and Professor Erikson and his party also came out of the Ogniat Hotel in full spirit to prepare for the program.
The Ogniat Hotel is next door to the CNN headquarters building and is also the standard location for high-end American journalists to travel to Atlanta on business trips.
CNN sent a beautiful female staff member to receive:
"Professor Erikson, Mr. Gu, please. I had a good rest last night, right? I hope you have prepared and try to explain the common sense of physics and military scientific research as much as possible and easy to understand.
After all, this is just a TV talk show, and you need to consider the cultural level of the audience. If you can give examples and analogies, try to give examples and analogies."
Professor Eriksen said that he would try his best, but Gu Ao agreed easily.
Today's interviewee was Professor Eriksen, but Gu Ao still won several places to receive inquiries in the audience. That is, when the program is in progress, if you encounter problems that are not Professor Eriksen's own specialty, you can ask the inquiries in the audience for help.
Eriksen couldn't help but brag about Gu Ao: "I believe that if there is something that the audience doesn't understand, as long as you ask Mr. Gu, he is my boss, but don't underestimate it. His macro-understanding of technology can often give me good inspiration.
Especially he is a major in the Georgetown Wall Diplomacy School, a doctoral student in diplomacy, led by former Secretary of State Kissinger. You should trust the eloquence of a top diplomat."
"Is it? It turns out that teenertainment actually has such a capital background?" The beautiful staff member who received the reception was shocked. She obviously did not do thoroughly the intelligence work and had only paid attention to the main guest before.
So, the message was immediately informed to the TV boss Mr. Turner.
"It turns out that Professor Erikson is not only working for Stanford? Do they have a secret project employment relationship?" After Mr. Turner heard this, the old man and the old spirit had realized that Gu Ao must have wanted to carry his private goods.
"This guy must have wanted to take the opportunity to advertise something! But there is no way. For the sake of the performance of the program, he will just play. As long as our CNN "reveal the exclusive truth first-hand" brand is well-known, it will be considered a win-win situation! Go and tell Larry King that he can not prepare for technical details and cooperate with low-education audiences.
However, he must pay attention. If Professor Eriksen said in the show at that time and even he cannot understand, he must ask Gu Ao in the audience to help translate it in human language. We will not let the rude and old scholar ruin the performance of the show."
"Yes, boss." The beautiful staff immediately went to make arrangements.
This condition does not violate Larikin's principle of "not setting up scripts for interviews", and he will accept it.
Everyone had dinner in a hurry, and it was soon 7:30 pm. Everyone prepared and entered the studio.
The hot lights snapped.
Chapter completed!