I have to say that Schulhoff is very efficient because the things he brought not only include detailed gun version spy information, but also include some materials and accessories used in mass production of SG-1000 game consoles.

Obviously, these things were made good for some people in Sega America and made them in advance.

It is impossible to get the whole machine, and the other party is very strict in control.

However, in the management of "excessive waste materials", any electronic company has loopholes, which is almost an open industry secret. Peers will find ways to replace scrapped parts from defective products from another company when producing them, and spy on the other party's technological research and development progress.

Strictly speaking, this is certainly a commercial espionage act, but everyone does it.

Gu Ao also knew that Tiankun's OEM factory would be spyed, so he could only take care of Han Ting's strengthening management of scrap materials, but he dared not say that he could 100% eliminate it.

Who made the market in this industry react too quickly and gathered the most evil people in this era?

There are few inside information in the industry, let’s talk about Gu Ao’s reverse analysis.

He watched the video of the finished product, then picked up a few parts and looked at it, and immediately realized the biggest problem of Sega's competitors.

"This is a game rocker? It's not even a little progress than the Atari 2600, and it's even closer to traditional arcades."

Gu Ao picked up a gray shell with a plastic piece with a short black stick on it and shook it.

Schulhof nodded and confirmed: "Yes, this is Sega's gaming console controller, with only one main confirmation key/shooting key, plus this rocker."

Gu Ao sneered contemptuously: "The design is too rough. I know why Sega has developed so quickly - they copied a lot of technology accumulation when making arcades, and it can be said that they just made the arcades as small as possible.

However, do you feel comfortable to use this kind of rocker? It is not as heavy as an arcade, and cannot be shaken on the table. If it is placed on the table, the rubbing move will turn over a little more violently.

It's not small enough to hold it with one hand, and then gently shake it with just a thumb. You need two hands, holding this one-pound controller with the right hand, and controlling the shooting key with the right thumb. Press your left hand on it and rub the rocker - and the more force you use when rubbing your left hand, the pressure will be transmitted to your right hand.

Such a catastrophic anti-human design, what was Sega that made it when it was sick? Didn’t they have the ergonomic string in their minds? Let you hold a pound handle with one hand and rub the other hand on it. How long can you play with it?"

Schulhoff did not despise this design as much as Gu Ao. After listening to the boss's complaints, he thought about it and explained while demonstrating:

"Maybe, if I were a consumer, could I play like this? Put this controller on the desktop and just hold it with your right hand to prevent your left hand from sliding when you use too much force. This is almost the same as rubbing the rocker when playing arcades."

Gu Ao looked at the other person's posture and felt awkward no matter how he looked.

"Will you enjoy playing games like this?" He couldn't help asking.

Schulhoff said pertinently: "It's not too comfortable, you'll get irritated at most half an hour. And this posture must be made sure that the desktop height of the gaming console is just right, about five inches lower than the desk, so it's barely more comfortable.

If the table is too low or too high, sooner or later, periarthritis of the shoulder or herniated shoulder discs of the cervical/lumbar spine are caused. According to the habits of us Americans, put the game console on the living room TV cabinet or on the low coffee table in front of the sofa, then you can’t sit on the sofa and play on the floor. Otherwise, as you demonstrated just now, endure this weight and hold the controller in your hands before you can sit on the sofa to play."

Gu Ao is very satisfied with this analysis.

It seems that before Schulhof came, he had done his homework and analyzed the pros and cons of competitors in advance.

Sega's Japanese and American two-cabbage company architecture model has indeed won them the fastest response speed after Atari was finished, entering the US home machine market, exceeding any peers.

However, the advantages of business model and company structure can only lead to accelerated response in business, but cannot accelerate the accumulation of R&D.

As a company that had only had arcade research and development experience and had no ideological preparation and technical reserves for home machines, Sega had to launch projects in February and shipped in June, so it could only produce such a blunt work of "brutally shrinking arcades".

No wonder the FC, which was more than Nintendo's in history, was launched three or four months ago, but was beaten by the FC in the end, making it a failed work.

However, failure is failure, Gu Ao believes that before the emergence of FC in history, Sega's SG-1000 was probably sold some - after all, Sega's ergonomic design is just too disgusting, but the performance indicators of CPU and machine memory are really upgraded to an era than the Atari 2600 6 years ago.

It is not difficult for later readers who have a little understanding of the consumption characteristics of the electronics industry: Compared with direct female cancer who only cares about appearance, there is another negative extreme straight male cancer, which is "only looking at performance parameters and running scores when buying things."

The "ergonomic design disaster" is difficult to quantify and describe. It is necessary for those who are deceived to accumulate a certain amount. Only when the social reputation is bad will it fail completely.

If Sega only relies on performance parameters to lure these electronic enthusiast consumers who "think they know how to be good and can find high-cost-performance goods", then these people will definitely not buy Tiankun's home computers in one or two years. Even if they feel that Sega's SG-1000 is really uncomfortable to play, they don't want to admit that they are a fat sheep. Moreover, they are more likely to have their budget emptied by Sega and they have no money to buy Tiankun's game consoles.

After all, admitting that one is fooled is a very frustrating person's IQ. Only a person with great wisdom can abandon his burden and admit his mistakes.

"We cannot let Sega die on its own. We must take the initiative to promote the performance disadvantages of sg-1000 and hype the disasters of sg-1000 as soon as possible." Gu Ao made a quick decision to order.

"What are you going to do specifically? When the official release date is released, will you bribe some professional reviewed electronic magazines and then publish third-party consumer experience reviews?" Schulhoff provided an idea in a very profound way.

Gu Ao nodded: "Well, at the time point, you are right, and it's arranged on the first day of the release. Be sure to pretend to be a 'hard enthusiast among normal consumers', and make an inadvertent review as soon as possible, and then 'naturally turn fans into black'. Never reveal any clues, so that we are shaking each other. The media budget is not important, just spend it casually."

Schulhof smiled in a deep understanding: "I understand, I know how to do it."

Gu Ao: "Also, we must suppress dealers and agents at all levels. I know that many dealers and agents are not exclusive. We and Sony do not have the ability to sign so many exclusive dealers with exclusive ones.

Therefore, in the initial stage of distribution, there will definitely be many electronic stores that are both sellers of us and Sega. Therefore, as you said before, the advertisements in various electronic stores must be fully set and the execution of exclusive advertising contracts must be strictly investigated.

I want to see that at least the first month of Sega's listing, Sega's brand will not appear in the exterior walls and light box advertisements of major electronic stores in the United States, and it must be monopolized by our Tiankun family. After one month, major dealers will naturally have a scale in their minds and know who to rely on is the most promising one. At that time, they will decisively give up the idea of ​​stepping on two boats and offending us.

Because, no matter how we hype Sega’s bad design, potential consumers will not see it at the first time. The first batch of potential consumers’ bans, especially the time node of “all consumers don’t know the reputation of all brands”, the attitude of dealers in various places is very critical to consumers’ purchasing decisions.”

Things like dealers want to cheat consumers are becoming more and more difficult as time goes by.

Because consumers' information channels are all there, the longer the product is on the market, the more consumers are more aware of it, and the dealers will not be able to cheat, and at most they can only cheat novice.

However, when both products were first launched, consumers were disgusted with each other, and the guidance of dealers was crucial at this time.

Schulkhof timely added budgets for public relations and promotion and strictly implemented Gu Ao's instructions.

...

One week later.

Sega's sg-1000 gaming console was officially launched in a hurry.

The book indicators of this game console such as CPU are no less than those of Tiankun Entertainment’s home machines, and the price is slightly lower than that of Tiankun’s machines. When it was first launched, the pricing was stuck below the US$120 line.

In contrast, Nintendo's upcoming FC later appeared to be known for its "cheap and low-end configuration". When that thing was first launched, it was less than $100.

In terms of screen display quality, Sega's sg-1000 is also comparable to Tiankun's home phone.

It can be said that in the arcade era, Sega's backwardness was mainly reflected in the absence of popular game software, rather than the poor hardware. After entering the home computer era, everyone could change the cardboard and allow third-party games to join, so the gap and role at the game software level have been narrowed instead.

As long as you win the hardware brand, it is still very possible to give software vendors confidence and encourage software vendors to develop games in the sg-1000 format.

In terms of software, Sega did not develop any exclusive games for the release of sg-1000, but instead transplanted all the games sold on arcades in the past two years and moved them to home machines to play.

Although it seems that there is no sincerity in doing so, it is also a helpless move caused by haste time. Sega has only four or five months from project establishment to shipment, so it is not easy to produce the game console. Who has the time to start another side mission and make the first-party first-party exclusive game?

In a nutshell, this is a war between a "comprehensive experience machine" and a "cost-performance ratio tick-up". Although Gu Ao does not want to criticize Xiaomi, he has to admit that today's Sega is taking the Xiaomi cost-effective route in analogy.

All the disadvantages of the price slightly lower than Tiankun and the paper performance indicators that are not inferior to each other are difficult to summarize intuitively. It is easy to find out after falling into the trap. No matter how you look at it, you should be able to trick some consumers into the trap.
Chapter completed!