Chapter 48: China on the tip of the tongue
"Xiaoqiu, I think our program has reached a bottleneck before, and we need a breakthrough to create a better program." Jiang Hao said.
"What kind of program is still a complaint?" Zhen Xiaoqiu asked.
Comics,
Jiang Haoxin said, I dare not complain about this show.
Although the two of them have made a peeing beef pill company, they still haven't given up shooting TV shows. Fortunately, the company has already gotten on track and there are professional managers watching, so they don't have to worry about the two bosses.
"I'm going to go to the mainland to shoot delicious food and make a documentary. I've chosen the name "China on the Tip of the Tongue". I have a planning book here, you can take a look first."
Jiang Hao said, taking out a not-so-thick document and handing it to Zhen Xiaoqiu. This was what he drove out in the past two days.
Zhen Xiaoqiu finished reading it quickly and looked at Jiang Hao with a surprised look: "This idea is really good, and there are these lines, how did you think of it, saturated fatty acids, crude fat, crude fiber, a variety of amino acids, and a very high-end feeling."
"There are these paragraphs, are you writing poetry:
Home, where life begins, people's lives are on the way home. Under the same roof, they make fires, cook, use food to gather the family and comfort their families. The ordinary pots and pans are filled with Chinese life, and reflect Chinese ethics. People grow up, love, part, and reunite. Delicious homes are also the flavors of life."
"This is a huge change in China. People and food go faster than ever. No matter how hurry their steps are, no matter how gathering and separation, joys and sorrows, how involuntary they come, there is always a taste, in its unique way, three times a day, reminding us on the tip of our tongue, knowing where tomorrow is going, and not forgetting where yesterday comes."
"Half a lifetime of adventure brings a rich family business and a lot of children and grandchildren. The steps, starting point and end point of life, are all the places where the family is. This is the belief that the Chinese people have uphold for thousands of years, simple, but powerful."
Jiang Hao said: "I plan to send three teams to shoot this program separately. The contents of the shooting must have artistic value and humanistic feelings, so that the audience can also receive spiritual baptism while watching the food."
"We must not only enjoy visually, tastefully, but also have a spiritual shock, so that Hong Kong audiences and even the whole Asia and the world can see what the food in mainland China is like."
Zhen Xiaoqiu frowned and said, "The scale of your documentary is too large, and the cost is definitely not small. ATV will definitely not criticize it."
"I'm going to invest my own money." Jiang Hao said.
What does he make money for? Isn’t it just for these things?
"Invest your own money, and you have to travel all over the mainland and the whole country in your plan. This investment is quite large." Xiao Qiu said.
"I estimated that if the first episode was about 3 million, it would be enough." The tongue team spent 4.5 million yuan on shooting fees back then, and that was in 2012.
In fact, as long as this program is filmed well, it means investing in the first episode, selling the later film, plus advertising fees, you should make a profit, at least you won’t lose money.
As for Jiang Hao, his purpose is to fully appreciate the profound and profound Chinese food through the convenience of this program, which is not comparable to Hong Kong.
It is the dream of many people to eat all over the country and appreciate the delicious food and scenery from all over the country. Jiang Hao also had it back then.
Unfortunately, it was just a luxury before.
Now, I finally have the opportunity to realize this dream.
"Three teams, one goes south, the theme is bamboo, and the other goes north, the theme is lake food. The third one I am going to send to Shaolin Temple to shoot Shaolin Temple and Shaolin food." Jiang Hao said.
Zhen Xiaoqiu looked surprised: "Shaolin Temple! Delicious food! Is there any delicious food in Shaolin Temple?"
"Who knows, but at least the audience must be very curious. Shaolin Temple is very famous." Jiang Hao said.
I don’t know about other worlds, but there should be a world in this world anyway. Didn’t Tang Niu come from the Shaolin Temple kitchen? Moreover, the last dish made by Stephen Zhou was also Buddha jumping over the wall. Monks in this world may be eating meat.
He is rich now and can taste delicious food from all over the world. If possible, he still wants to learn how to cook. Although Stephen Zhou is only at the third-rate level of cooking, he still has a basic foundation. If he learns the skills of chefs from all over the world, he may not be able to become a famous chef.
Zhen Xiaoqiu arrived at ATV, and now she is also a famous host. She told her leader what she thought and wanted to record a documentary about mainland food. The leader agreed at first, but when she told her shooting plan, the leader immediately shook his head.
There are only a few episodes in one episode, but the shooting costs 3 million. Isn’t this burning money? You know, there are very few documentaries that make money, and they don’t do business that loses money.
Zhen Xiaoqiu and Jiang Hao had already had speculations on this aspect before. Zhen Xiaoqiu proposed to rent ATV personnel and equipment and invested in the filming himself. The TV station leaders immediately agreed.
A few days later, the shooting team was completed. Just as they were about to set off for the mainland, the Hong Kong Food Association announced that it would be held the 28th Hong Kong God of Cookery Competition.
The reporter flocked to report that a reporter interviewed Tang Niu, "Mr. Tang, as the God of Cookery, do you have any pressure, and do you want to say anything to the contestants?"
Tang Niu blinked his eyes and said, "I just want to say that only those who truly understand food and can truly make food can be called the God of Food. This is the highest honor of a chef, and some people are cheated in the name of the God of Food, which is extremely shameless."
The reporters were excited, and someone poked the microphone to Tang Niu's mouth and asked, "Are you referring to Stephen Zhou?"
Tang Niu did not deny it and nodded, "Yes, it's Stephen Zhou. In my eyes, he is a liar," Tang Niu then pointed to the camera and said loudly: "Stephen Zhou, if you really have the ability, come to participate in this God of Food Competition. I, Tang Niu, are waiting for you here. If you are a turtle, then don't cheat outside in the name of God of Food in the future and corrupt the reputation of God of Food."
At the airport, Jiang Hao and Zhen Xiaoqiu and his group were carrying large and small bags. As soon as they entered the airport, they were stopped by a group of reporters.
Jiang Hao was surprised. Is he so famous now? When he went out to shoot documentaries, he would send him to the plane for interviews.
The reporters' topic hit Jiang Hao's mouth, and someone asked loudly: "Stephen Zhou, the current God of Food Tang Niu said that you can't cook at all, and they are all cheating. What do you think of this?"
"Stephen Zhou, Tang Niu invited you to participate in the new God of Cookery Competition, saying that if you don't participate, you will be a turtle, will you participate?"
"Stephen Week..."
Jiang Hao was still a little confused and didn't know what was happening here at all. "I don't understand what you are talking about." Jiang Hao asked.
A reporter told me what happened half a day ago. Jiang Hao then realized what happened. After thinking about it, he said, "I'll invite me to the God of Food Conference in one month? OK, I'm very willing to attend."
Chapter completed!