While messages are increasing rapidly, the attention of studio accounts is also soaring.

Of course, there are not many interested people than Fang Xiaowu’s fans.

19 million miles, most of them are passers-by fans, and men can even account for 40%. It’s just that the other person, Xiaowu, is a little interested and admired.

Transferring from a personal account to a studio account seems to be a waste of time, but it is actually a screening process.

Being able to follow fans of the studio account means that the other party is interested in everything about Xiaowu and wants to know everything about him. This is a typical performance in the loyal fan stage.

With such diversion, only a few people can see the QQ group number published by the studio.

Another small number of people who are willing to join the group to chat and talk nonsense.

Second diversion.

A very important task for the studio team is to divert fans in the QQ group for the third time.

By observing their enthusiasm for chatting, qualities of speech and personal identities, they can select the most valuable fans and bring them to the superior group alone.

Normally, the star's operation team prefers young, easy to incite, more fanatical, and has a good family background. They are willing to pay and have money, which is perfect.

Fang Xiaowu’s requirements are completely different.

The first priority of absorption is intellectual, rational, and less fanatical fans, and no requirement for the ratio of men and women.

Fang Hua was very puzzled by this: "Boss, it is not easy to create an atmosphere and build loyalty..."

Why do I need such a high loyalty?

I don't plan to make money from them directly!

He waved his hand and explained briefly: "I just want to avoid this group being too fanatic. At least, the image displayed outside cannot be young, fanatical, or irrational. You must remember that I am not a star."

Fang Hua seems to understand but not understand. In his opinion, even if he is not a star, he still has to trick fans into asking for rewards as an anchor...

But the fifth brother didn't plan to tell him more, it was too complicated.

Positioning is important.

Ordinary celebrities take the path of directly converting traffic into economic benefits. All current research on fan economy is based on direct conversion.

Fang Xiaowu did not plan to take this path.

A very interesting theory is proposed in the book "Attention, the Internet and Artificial Intelligence" - the theory of mind occupation.

To understand this concept, we must first understand the three concepts that are predecessors - attention economy, willing economy, and experience economy.

Attention is a selective psychological process. If we want to participate in an activity and choose a certain result, we must first pay attention, pay attention first, and then participate.

In the Internet era, there is too much information and it is too complicated. Our time is only 24 hours, and our energy is only a little more. With limited attention, we can only allocate very little information.

What merchants compete for is the user's attention.

This kind of competition is exclusive. A person's entertainment time is only 4 hours, and Douyin is 3 and a half hours, which is not enough to eat two more games of chicken. Some people make profits and some people lose money.

How did the so-called content era come about?

This is caused by the scarcity of attention. When a merchant can provide enough high-quality content, it can firmly lock the user's attention.

The dominance of Dianniang’s family is based on content.

In another direction, merchants are constantly optimizing push algorithms, which are also competing for users' attention, reducing the interference caused by useless information on users, providing a better experience, deeper immersion, and higher value display.

Attention economy is the same for the fifth brother.

Fans focused a lot of attention on him, and the rest of the stars were divided and gradually became diluted by those fans.

However, Xiaowu Ge does not intend to provide enough content - he can't shoot dramas, act in movies, release albums, and often appear on variety shows...

In short, it appears as little as possible before the public.

Because, he doesn't want to use himself to directly take over his attention, it will be very profitable, but it doesn't make sense.

...

The willing economy is another new hot topic, talking about the personalized needs of users.

The attention economy is limited to "attention to external things", while willingness is people's exploration of "inner needs and desires".

That is - what I want.

There was once a website in China that had explored this field - Zhubajie.com.

Buyers put their needs online, and through the reward mode, they can obtain a lot of solutions and creativity, match service providers in a fast manner and provide accurate services.

This is the prototype of the willful economy.

Unfortunately, Zhubajie.com is too advanced. When big data and artificial intelligence have not developed to a certain level, service crowdsourcing and knowledge sharing cannot solve the most fundamental problem - rights protection.

This is a screening problem, a matching problem, or a trust problem, but at the end of the matter, it is a technical problem.

If your skills are not at that level, you are walking fast, but you are actually walking in the mud.

...

Finally, there is the experience economy, which is simple. Nowadays, high-end cake houses often allow customers to participate in making birthday cakes by themselves, which is a typical experience economy.

There is a game called "Second Life" that provides the same experience.

Virtual reality, augmented reality, in a sense, is still selling experience.

...

Combining these organically is the theory of possession.

External attention and internal needs also come from the flow of consciousness, and the flow of consciousness will bring experience.

Pay attention from needs and gain experience from attention. The whole process is a competition for user consciousness space.

Not fresh, but very clear.

This is how the fifth brother unveiled the veil of society, and he looked down upon some phenomena and could see them at a glance.

In the current and even in the future, the most important goal of commercial competition is probably to occupy user awareness.

Provide enough high-quality content, while tapping the user's internal needs, pushing accurately, and giving users the best and most comfortable experience...

Doesn't it sound familiar?

That’s right! Many companies are doing this consciously or unconsciously!

Why can Douyin achieve such a rapid growth?

Many analyses say that the algorithm is excellent and the artificial intelligence technology is powerful.

That's right, but it's too superficial.

In essence, Douyin is to adjust the two major factors to the best in the competition for user awareness!

If the fifth brother wants to be a chaser, how could he not analyze the situation of his opponent?

So, he will not output anything now.

What is the reason?

Do not compete for the attention of fans as a personal identity, do not seize the consumption ability of fans as a personal identity, do not create a fanatical atmosphere of "Wu Meng", do not allow "Wu Meng" to be rejected by the public, and do not consume personal reputation.

It is time to truly start the war when the APP is launched.

To be a successful entrepreneur, philosophy is very important, knowledge is very important, and overall perspective and vision are even more important.

Only by seeing the end of the times can there be hope to transcend.
Chapter completed!