Establishing values ​​is not a matter of just talking.

Where will the values ​​of a product, or more specifically, a short video app be reflected?

What to advocate, what to recommend, what to condemn, and what to punish.

When using the app, users will not pay attention to these details at all, but they will experience obvious differences in the long-term comparison.

In theory, this is a thankless behavior.

Because the marginal benefits are not high enough to cover losses, at least they cannot be covered in the short term.

In a fast economic upward cycle, any similar behavior is a huge waste of resources.

Domestic companies' "short-mindedness" and "short-sightedness" have been criticized, but few people can realize that wild growth is an adaptation to the environment.

After accurate calculations or fuzzy perception of costs and benefits, most companies naturally pay more attention to short-term profits, because during the rapid expansion period of the industry, if you cannot expand as soon as possible, you will lag behind competitors in the industry and die little by little.

Deep cultivation and careful cultivation can only occur during the economic stable period or the economic downturn period, which is a last resort after taking all the dividends.

Most of the elite teams in Europe and the United States that have been particularly good at planning long-term interests have fallen into the "wild growth" in China. What should I do?

The competitive environment is different, and the development model must be adjusted in time.

Change is the eternal and unchanging one in the world.

"Now, we demand change because the domestic macro environment is facing huge downward pressure, and the short video industry has basically established the structure."

"So we need to clarify a few basic facts"

"First, we are fighting a cold war with Kuaishou, improving ourselves, consuming the other party, and squeezing the enemy's living space."

"Second, we are fighting positional wars with Douyin, facing each other in close combat, facing difficulties, and fighting for bayonets."

"Third, based on one and two points, what we need to do is to cultivate internal strength, establish a defensive cover, and protect the basic board."

"Fourth, if you have the power, you will have many helpers, you will have few helpers. Except for the headline system, all external forces are our targets of winning."

"Fifth, we cannot make mistakes, but the cost of making mistakes on the other side will only be higher, so we must seize every opportunity to poach talents, anchors, and users!"

It was rare to hold a collective meeting. The fifth brother basically discussed all the issues thoroughly. The overall situation surprised everyone and sincerely admired them.

Hou Xueyan applauded in conscience and sighed: "Mr. Fang, I know what to do!"

She really understood and soon came up with a specific implementation plan.

Advocate, recommend, condemn, punish.

Tianxiu’s proposal clearly states: We sincerely hope and wish that every Tianxiu user can be loyal to himself and show your dreams, your beauty, your joy and desires without disrupting social order and interfering with other people’s lives.

In the recommended standard, positive energy videos will get an extra weight score, which is not particularly high, but is enough to ensure that if the two videos are of the same quality, then positive energy will get better push treatment.

On the contrary, some sensational behaviors that are not worth imitating will have a score reduction, including awkward flirting on the road, teasing the worker, secretly taking photos of primary and secondary school students during class, etc.

Of course, jokes between acquaintances and sincere and heartwarming confessions are not among the above.

Condemnation is a unique reminder mechanism by Tianxiu, which is specifically manifested as

A conspicuous red letter above the video: How can you do such a dangerous/unfriendly/unlovely/uncautious/uncautious/uncautious/uncautious care for yourself? Xiaoxiu wants to condemn you on behalf of the representative!

The tone is very tactful and cute, but it is essentially a kind of disapproval. This is used to remind the audience to be good at distinguishing and do not imitate.

The punishment is a more severe specific measure, from lowering the video scores to lowering the account level. In the most serious cases, the video owner will add backend tags to reactionary, anti-China, navy, pornography, suspected of fraud, etc.

Once a user or video owner is attached with a similar tag, it will enter the beam database and focus on collecting user information.

This measure is top secret, and only Fang Xiaowu, Wang Chuyuan and Hou Xueyan know about it for the time being.

When collecting similar information, what to do, Xiao Wu hasn't figured out clearly. At present, he is prepared for any trouble and keeps more hands on it.

In the short term, the greatest significance of punishment is to clear the atmosphere of Tianxiu, crack down on plagiarists who carry other people's videos, and to motivate the original motivation of the video owner.

It is definitely not possible to rely on the attack alone. Tianxiu has a big plan in the making, called "Video Star Subsidy".

In fact, it is very simple in essence, just to spend money to attract creation. The idea was given by Mr. Hu of Penguin Pictures.

It’s not surprising that I’m rich and powerful, so I’ll come up with such a solution, but the fifth brother has no money!

The current cash development is enough, and it is definitely not enough to burn money and subsidy. We can only look at the next round of capital increase.

Well, if you can make a big deal on be shares, then everything will be OK.

So now we are just planning, establishing detailed rules, reviewing, and making payment preparations. It may not be until the New Year that the 101 program will be broadcast before we discuss whether to go on or how to go on.

...

After such a design, Tianxiu's positive energy pattern is about to emerge.

Things need to be done and publicity.

In this regard, Xiaowu Ge is not pedantic at all.

However, you cannot brag about this thing yourself, and you cannot brag about it without any reason. You have a long way to go to establish a brand image and set a label in the hearts of users.

However, as long as you are on the right path, it is only a matter of time.

Tianxiu is developing smoothly, and there is a new look every day. There are so many fans @ Xiaowu Ge in various channels: "Grandma's legs, what about the update?"

Well, Xiao Fifth Brother really has no time now. Xiao Ran is back and brings back the attitude of SM company and Lin Yuner.

Hou Xueyan ran to the airport to pick up the person. For the sake of this trip, she ate a bowl of instant noodles in the car at noon. The fifth brother is now increasingly suspicious of their relationship.

After meeting in the office, Xiao Ran said four words: "Fortunately, I am not humiliating my fate!"

This woman is really smart. She only started to talk about specific difficulties after she settled the tone.

"It is your overall strategic concept, and you also need to communicate with the other party in person."

Another big game of chess.

As long as Lin Yuner is invited, the next hype promotion can be done, and Monkey can send a funny guy.

The key question is how to invite Lin Yuner over. Not only is she willing to come, but she is willing to let SM company go, but she also has a reasonable excuse for the superior department.

This matter cannot be done without great perseverance or courage.
Chapter completed!