Chapter 1039: Don't you have a B number in your heart yet?
"red flag?"
Looking at Hua Sen's bewitching look, Li Fanyu grinned, "I'd better go."
"Hey hey hey!" Huasen was completely anxious, "Dr. Li, think about it, a brand worth tens of billions, you are now investing 5 billion in Beiqi, and it belongs to you! You only make money and not lose money in this transaction package!"
Five billion?
Li Fanyu almost burst into laughter.
He shook the guy's hand away, "You can pull it down, tens of billions will never exist. Lao Hua and Lu Heming are working under my hands now. Is it because I don't know what Hongqi is doing or do you have no idea about it?"
Li Fanyu directly criticized him, and Hua Sen's old face turned red.
The brand of Hongqi is quite brilliant. It was indeed a great group in the early days of the founding of the People's Republic of China, and it solved a large part of the demand for high-end cars for China - but that was all the experiences of the old emperor.
Since foreign high-end cars represented by Mercedes-Benz W100, Europa League Olympus, and Toyota Camé entered the Chinese market, Hongqi, which has rough workmanship and backward technology, has embarked on the road of decline.
On this road, the old boss Yiqi tried every means to re-establish this red brand with historical sentiment. He repeatedly sought joint ventures and cooperation, injecting some strange things into this brand that embodies the first generation of automakers to create glory with tape measure and chisel.
It is the Europa League platform and the Toyota powertrain. It is indeed a lot of money spent. Just like what Watson said, it injected 200 to 300 billion yuan.
However, relying too much on foreign capital and abandoning the unintentional and ideology of the first generation of automobiles after their perseverance, it is certainly impossible to inject vitality into this brand. On the contrary, as the automobile market consumption is becoming more and more mature, and after countless vows to the Chinese people to "build cars with ideals and feelings", the brand is left with impure ideals and feelings, leaving behind a bad record in the hearts of Chinese consumers and the label of "patriotism kidnapped bandits".
For Beiqi, which took over the Hongqi, the current situation is even more embarrassing.
After two years of restructuring Beiqi, the development goals of this car company that had previously relied heavily on military orders have been quite clear. Using asset restructuring to get rid of all old burdens is to not rely on the government to counter-address, and to create a world in the civil market like Guangqi.
Under such circumstances, Beiqi, which is already in short supply, naturally could not afford to pay and invest in the red flag that has long been decided and has never changed its high-end positioning.
In fact, in Huasen's opinion, the most unnecessary part of Beiqi now is this part that cannot produce a penny at all, but has to exist. If he follows his idea, the first step in the restructuring of Beiqi's assets is to sell this hot potato.
But can it be sold easily?
Obviously not.
Even if the Hongqi declined, it was still a brand that appeared at the founding ceremony. The great leader had taken the car model when he reviewed the People's Army.
Even if he loses money, he must exist-at least, he cannot point to the Hongqi review car during the first anniversary of the tenth year. Look, the Hongqi brand has long disappeared, but it is still used for inspection now.
So this brand that has been given political significance has to exist. Watson just wants to sell it, but he can't even sell it.
However, after seeing Li Fanyu at the meeting just now, Watson came up with an idea. "Selling" is definitely not possible, and "transfer" is also full of difficulties, but the young man in front of him is an excellent target for blame.
Why?
Because Li Fanyu is a Chinese, the Zhengxin Group under his name is rich and skilled, and is now the most successful national car company in the Chinese automobile market.
With these two things, I would not disagree with throwing the red flag to Li Fanyu, and I would definitely be happy to see it happen. As Beiqi is about to go public, if I can benefit from Zhengxin with this matter, it will be an excellent help for Beiqi Co., Ltd. after it is listed on the A-share market.
He can make money by tracing the blame. How could Watson, who is known as the No. 1 hooligan of the Eight Great Flags, not use his brain?
Now seeing Li Fanyu's head shaking like a rattle, he was not fooled, how could he not be upset?
"Tsk! How did Mr. Li say? I admit that Hongqi is not worth so much money now, but it is not worth 30 to 50 billion, and 30 to 50 billion is always worth it, right? Think about it, Hongqi! If this brand is caught by you, then there will be a shortage of government orders in the future?"
"Chi," Li Fanyu smiled with his teeth, "Mr. Hua, look at what the current provincial and municipal leaders are? Look at what the national guest diplomatic car is, look at what the central-level leaders use for travel inspections, and then look at what the military officers at the level and above are used for traveling? If you don't know these, look at what the production line of your Beiqi Tianjin base is producing. If you think about these, you will know whether the Hongqi is useful to our Zhengxin."
What Li Fanyu said is a6, a8, f750e business light passengers, land patrols and qs15.
In the past three years, Zhengxin has not been a waste of time. Although it is not a state-owned enterprise unit, nor does it have the "Three Seven Policy" proposed by Hongqi, which is "government digests 30% and market digests 70%" before, but with the excellent performance of its models and the cost reduced by repeated use of production capacity and production processes, it has become the uncrowned king among public vehicle brands.
The idea of relying on a mere red flag to make government orders?
Haha, Li Fanyu could only smile in his heart; I have already held this treasure pot in my arms through Audi's series of replicas!
Seeing that Li Fanyu was still disdainful, Huasen gritted his teeth, "Three or five billion is worthless, there is always 17 or 8 billion!? Not to mention anything else, Xiaoqing Daqing can provide inspection cars for the leader, show his face in front of the people of the whole country, put a piece of your true credible label on the butt of the car, and you have earned the advertising fees back! Is this business done?"
Well, if that's the case, this brand seems to be, perhaps...it's still a little bit of value.
Li Fan's eyes rolled, but his face immediately showed a disdainful expression.
"Bad!" He stretched out three fingers, "Three hundred million, no more! The red flag is worth this price. And even if I want it, I want this brand, and don't think about pointing at me and spending money on anything else. If it's OK, can you pull it down."
When I heard this price, it was Watson's turn to rattle his head: "No, no, no, no! No! You're kidding, aren't this? The brand for decades, the glorious Republic, you want to change it for 300 million yuan? Isn't Mr. Li? Why don't you go to the street to pick up money?
Let’s see, our brothers have been in love for two or three years. When you were isolated in Yinzhu before, my brother had extended a helping hand to you. I am a man, don’t look at the various stories about me outside. In fact, my mouth is so bad that my heart is the most important thing.
In this way, I think your Tiguan platform is good. I heard that you will have to collectively replace the production line for the 16th Factory of Zhengxin Alliance recently. Let’s talk about money and feel sad. You can share the technology of the Tiguan platform and support your brother a new production line. You can take the Hongqi away, and you will give it to you for free!”
"I'll go to you! Tiguan is now the top three models in the compact car-level SUV. I didn't sell the platform technology for 300 million yuan. I didn't say that. The production line of Harbin Technology is now priced at 550 million yuan! Who would like to be the hot potato of the red flag?
Still talking about feelings? To be honest, if the State-owned Assets Supervision and Administration Commission and the Development and Reform Commission jointly issued a notice to you, would your brother be kind-hearted? And I have also returned this favor. The production line you gave me is not very good. I will give you a new highly automated production line. Cut!"
"That's a shame! I'm so angry if you say that! Even if it's an order from the top, among the three automakers in Guangqi, Shangqi, Guangqi, Beiqi, we support your production line first. What's this called? This is revolutionary friendship! In this way, platform technology is considered to be your technology invested in our Beiqi, and we exchange shares for you. A red flag for you to exchange for a production line. You will definitely not lose money to me!"
"No, no, no, I don't think this is OK."
...
Chapter completed!