Li Fanyu was quite touched by what Huang Qi said.

Especially for the future development direction of the automobile market, Huang Qi summarized it very well in line with Li Fanyu's judgment.

In fact, since he got Xapp to create Zhengxin, he has more development prospects in various positions or has been replicated by many models that have been verified by the market.

However, he has never given up on the layout of the future automobile market. Whether it is electric, X-car high-end brands, or participating in various racing events, it is all for you to be in the first echelon of competition and keep Zhengxin ahead of its own technological accumulation and market trends.

After standing at the peak of the Chinese market in recent years and looking at the future, Li Fanyu also feels that the existence of Zhengxin has made the development of the Chinese automobile market more rationalized and mature European and American automobile consumption markets.

In such a market, what Zhengxin should do in the future and how Zhengxin should do has become a big problem. This is also a stage that Zhengxin must go through after four years and goes from a seedling to maturity.

The sales of luxury models of C and D levels that Huang Qi mentioned have shrunk, as well as the hot sales of A-class cars and luxury SUVs, have also been shown through the sales statistics of Zhengxin in the past six months.

Although the sales of the A6L and A8L, which have been the pillar of the sales of Zhengxin Audi and the brand flagship, have not dropped significantly, we should know that these two cars have undergone mid-term facelifts last year.

Based on the original models, the two cars have added laser headlights, Benben voice control system, a newly upgraded all-aluminum body, and many other new technology parts.

According to the normal trend, such a large upgrade will inevitably result in a significant increase in sales. However, after the replacement, the total sales of the two models only increased by less than 15%.

Moreover, the floating cycle is significantly lower than Audi's expectations, only in just over three months.

In the absence of strong competition among the two models on the market, or the performance technology of competing brands is enough to outweigh the products of these two models, such growth trends and increments are abnormal.

As the sales champion models of C and D in the Chinese auto market, such a regression has also proved from the perspective of the two segments being shrinking.

Li Fanyu remembered that the marketing department had made a summary of this matter before. After examining the market and consumers' car purchase habits, the conclusions it was drawn: the increasingly congested traffic environment and the average age of new users in Zhengxin were decreasing. The C and D-level models that were too formal and business are no longer the first choice for most users or families when buying cars.

"So, tell me your specific thoughts." Li Fanyu pointed at the table with his finger and said.

"Dr. Li, our Audi part has not released new models for more than a year. Now, the sales of A6 and 8L, as the pillar of the brand's sales, show a shrinking trend, so our original plan was to launch at least three models to fill the target market that the current product camp cannot cover. That is, three categories: A-level luxury cars, luxury SUVs, and E-level super luxury cars."

Li Fanyu nodded, "Well, after you Audi made a large-scale mid-term upgrade of your product last year, you should indeed consider launching new models to drive new users. This is my mistake. I have always been overly investing in the group's resources in opening up new markets, but I have ignored your Audi part."

Seeing Li Fanyu reflecting on his own, Liu Miao from the Operations Department hesitated: "Then what happened to Mr. Li... Hongqi?"

Li Fanyu waved his hand slightly, "It's not delayed. Audi is engaged in Audi, Hongqi is engaged in Hongqi! However, this positioning needs to be opened up to each other. With the resources we currently have, if we are building E-level models, we can only focus on building one brand. If two brands do it at the same time, their energy will be dispersed, their reputation will be dispersed, and their customers will inevitably be dispersed, and their customers will be dispersed, and they will inevitably be unpleasant."

"Then what do you mean?" Huang Qi asked immediately. She was secretly happy just now that Li Fanyu wanted to place the E-Class car project under Audi and temporarily abandon the Hongqi brand.

"The current product lineup of your Audi part covers B, C, D and mid-sized SUVs. If you need to expand your current product line, my suggestion is to add three luxury cars, A-class car, compact SUV and medium-large SUV. Audi's positioning has been clarified, which is mid-to-high-end or quasi-high-end. Such a brand positioning is not very suitable for E-class products. So, leave this to Hongqi."

Li Fanyu thought about it and said.

This decision, in his opinion, is a good compromise.

It is a good thing for Audi to expand the market. But it cannot be done blindly, especially the E-class market segment. Not all brands can support it.

If you don’t say anything else, just talk about Mercedes-Benz.

Although Maybach is optimized based on Mercedes-Benz's top models, in order to distinguish brand positioning, Mercedes Group has still established a brand new sub-brand to build Maybach with brand new services and technologies.

Mercedes-Benz is like this, and when it is placed on Audi of a level on the ground, Li Fanyu dared not be too arrogant and stuffed the E-Class car directly into Audiri.

It’s not that Li Fanyu has no confidence in Zhengxin’s existing technology and technology. Sometimes, the market is irrational.

If that is true, according to his inference, it will only cause two results; either, the E-class car will pull up Audi's positioning, which will discourage some mid-range consumers in the future. Or, the Audi's mid-to-high-end positioning will reduce the value of the E-class car.

However, it is obvious that such a compromise has already surprised Huang Qi. A suggestion that Audi partly won three new models in vain, which is a huge benefit!

"Okay! Mr. Li, when will these three new models be launched? Should we start a market research now and then determine the direction of R&D so that the R&D center can establish the project?"

Huang Qi was afraid that Li Fanyu would regret it, so she stood up and said.

Seeing her appearance, Li Fanyu shook his head slightly, "Don't worry, when did I regret what I said? I will ask Mr. Xu to connect with you. This matter will be settled from now on."

"Okay!" After getting Li Fanyu's affirmation, Huang Qi was overjoyed and nodded and sat down.
Chapter completed!