After settling Zhou Qingyu and Qiao Ai and promising to have dinner together in the evening, Li Fanyu returned to the group headquarters. After Hongqi's affairs were settled, a sense of urgency arose in his heart for no reason.

Zhengxin’s work efficiency is very high. In the morning, Li Fanyu set the general direction and the operation department has already begun to formulate the structure of the Hongqi brand.

When Li Fanyu arrived at the operation department, Wang Meimei happened to be discussing with Liu Miao about the general manager candidates for the Hongqi part.

Zhengxin has recently upgraded its personnel. Now there are a shortage of talents in leadership positions, and Li Fanyu likes to use acquaintances, so it has become a big and small problem for whom the Hongqi part to serve as the leader.

According to Wang Meimei's intention, she asked a deputy general of the former Zhengxin Marketing Department to go. Seeing that Li Fanyu was coming, Wang Meimei told Li Fanyu about his thoughts.

Li Fanyu looked at the information in his hand and shook his head gently.

"Xu Sen, I know that the planning department's ability is pretty good, but this person is quite successful and is too conservative in many things, especially in marketing style. If we want to make the Hongqi, what we need is a direction that can not only break the impression of Hongqi to consumers before, but also retain the foundation of Hongqi. Xu Sen is afraid that he will not be able to handle this."

Wang Meimei's face was a little overturned by the boss in public, and she instantly blushed.

Seeing her appearance, Li Fanyu patted her forehead gently, "Meimei, I'm not saying that there is something wrong with the candidate you recommend, nor does it mean that Xu Sen's personal ability is not good. I mean, I just despise him for not being suitable for this position."

After Li Fanyu said that, Wang Meimei recovered. She smiled and nodded to apologize, "Dr. Li, this is indeed because I didn't consider Zhou Xiang. Then, Mr. Li, do you have any candidate you like?"

Li Fanyu scratched his head, "As the candidate, I actually want me to say, there is one, but this guy's current position is too important. If he comes back, he might have to have an upset with me."

"Who are you talking about, Mr. Li?" Wang Meimei wondered.

Li Fanyu rambled for a moment and didn't say anything.

...

"Mr. Li, don't control it, don't control it! Now is the time when you need me. Of course, I have to go back and help you! This ghost place, I can't even catch a girl, I'm almost crazy! The whole world is full of curry flavor, and I'm stinging yellow now! It's so hot, and I've grown eczema on my balls! Ahhhhh! I've had enough of this bird place! I want to go home, I want to go home!!!"

Yin Zhu, Zhengxin Automobile Branch, Li Kai, who received the call from Li Fanyu, was already crying and began to go crazy.

"You're leaving, what should I do with the Indian Market as big as my in-Zhu? Let's give it up?" Li Fanyu, who was on the phone, curled his lips, "I just wanted to ask you what good ideas do you have about the operation of the Red Flag Ticket Shopping. You're so arrogant, right?"

"Dr. Li, let Xu Sen come! Now the Inzhu market has become formal. In terms of marketing and management, you just need to follow the steps. Now that I am here, there is no more meaningful things to do. Isn't that guy Xu Sen to stay in his business? Isn't he good at letting that guy Xu Sen come to stay in his business?"

Seeing that Li Fanyu disagreed, Li Kai spoke with crying voices.

The Indian Zhu market needed to be developed before. Although Li Kai was in a difficult situation here, he didn't feel anything when he devoted himself to his work. Now the entire Indian Zhu branch has been on the right track. Every minute and every second here is a torment for Li Kai, who is full of mind and likes to pursue freshness and excitement.

In fact, this kid has reported to Wang Meimei and An Ning several times, requesting to return to China to serve as his original position as the CEO of Land Rover.

“…”

Li Fanyu was helpless, "Do you really don't want to be in Yin Zhu so much?"

"Dr. Li, I need a platform to turn everything in my mind into reality. The Yinzhu market is very good. To be honest, mastering such a large international business of the group shows your importance and trust in me. But here, I feel that my passion is almost wiped out."

Li Kai became solemn.

Li Fanyu sighed quietly, "That's OK. Tell me what you think about the operation of the Hongqi brand."

When Li Kai on the other side of the phone heard this, he became interested in an instant, "Dr. Li, what you are thinking is right. If the Hongqi brand wants to do it, it must inject soul and vitality into this brand while maintaining tradition. In fact, I talked about the E-class model when chatting with Wang Rui and the others before. Considering the current market situation of E-class cars, Hongqi must be given an accurate positioning. This is the first and necessary."

"Tell me in detail!" Li Fanyu became very excited when he heard Li Kai talk about the point directly.

"The current E-class car market, whether it is Rolls-Royce or Maybach, is moving towards elegance and solemnity. This is true, because the main consumption of this level of car models is the rich and super rich who are 50 years old. But we cannot ignore it, another rising consumer group!"

"Which consumer group?" Li Fanyu asked.

"Young rich! Now with the changes in various entrepreneurial mechanisms and the explosion and growth of the Internet industry, more and more rich areas are becoming younger. For example, Zuckerberg, who must die, has already had such a status in his thirties. Foreigners are far away from us, so let's not talk about them. Speaking of domestic, Cheng Wen is your good friend, who is only 31 years old this year. This group of people would rather choose a sports car than buy Maybach and Rolls-Royce. Why? Because it is too old-fashioned, it conflicts with their consciousness and style! Think about it, what car does Mr. Cheng drive?"

Li Fanyu patted his thighs.

I have to say that Li Kai is definitely a genius in marketing!

Cheng Wenze has many cars, but in previous contacts, Li Fanyu has seen that most of the guys drive sports cars or luxury SUVs, and the most formal car is the 2015 Mercedes-Benz R-Class.

Li Fanyu once asked that guy why he didn’t engage in a Taiwanese business luxury car, and the answer to that guy was actually... looking old!

"Dr. Li, so this is an opportunity! Our advantage of Zhengxin's E-class car is that we have the most technologically high power technology in the world. Our disadvantage is that we do not have such a deep brand history accumulation. So, why not change the angle and position Hongqi to be younger?"

"What should I do if the old Hongqi style?" Li Fanyu had already agreed with Li Kai's point of view in his heart, but he did not want to lose the Hongqi's heritage in the past.

"It's easy to deal with!" Li Kai smiled, "One brand, two positions!"

"Hmm? How do you say it?"

"The young red flag, and the elegant red flag! It is distinguished by style and signs! The youth version tends to be performance, power and luxury. Elegant to highlight the heritage and history of the red flag itself!"

Having said that, Li Fanyu had a scheming in his heart.

"I'll go to Xu Sen to talk tomorrow. You can clean up for me now and prepare for the delivery work!"
Chapter completed!